Digital Marketing Apprentice

Merritt & Fryers Ltd; Skipton, Salterforth; On-site; GBP 15,000 - 20,000; Full time

Job summary

A reputable builders merchants in Skipton is seeking a marketing apprentice to assist with content creation, social media management, and SEO support. The role includes capturing photos, managing online presence, and building newsletters for trade and retail audiences. This opportunity offers a full-time career path with progression after completion, supporting both practical and educational development.

Qualifications

• Strong writing and editing skills for creating engaging content.
• Ability to manage multiple social media platforms effectively.
• Understanding of SEO principles for website optimization.

Responsibilities

• Capture and edit photos and videos for marketing.
• Manage social media presence and content calendar.
• Assist with SEO updates and website content reviews.
• Build and send monthly newsletters to customers.
• Produce reports on campaign performance and traffic insights.

Skills

Content Creation

Social Media Management

SEO Knowledge

Email Marketing

Data Analysis

Job description

Overview

Merritt & Fryers Ltd is an independent Builders Merchants founded in 1935 with branches in both Skipton and Barnoldswick. We have been serving the professional trades and the public for over 85 years and have grown from a one-time building company into an expansive Timber, Building, Plumbing, Hardware and Decorators Merchants.

A full time career may be offered subject to completion with career progression.

Key Responsibilities

• Content Creation & Branding: Capture and edit high-quality photos and videos of products, displays, joinery projects, and events.
• Write clear, engaging copy for social media, website updates, and promotional materials.
• Develop seasonal campaigns and visuals aligned with brand guidelines.

Social Media Management

• Manage and grow our presence on Facebook, Instagram, and LinkedIn.
• Create a content calendar, schedule regular posts, and ensure consistent messaging.
• Monitor performance and audience engagement to refine strategies.

Website & SEO Support

• Assist with updates to product pages, banners, and promotions.
• Help improve organic search rankings through keyword research, meta updates, and on-page SEO.
• Regularly review website content for accuracy and consistency.

Email Marketing & Customer Communication

• Build and send monthly newsletters for both trade and retail audiences.
• Segment mailing lists and track campaign success metrics (open and click-through rates).

Reporting & Analysis

• Produce monthly reports on social media growth, website traffic, and campaign results.
• Make recommendations based on data insights to improve reach and engagement.

Campaign & Event Support

• Assist in the planning and promotion of seasonal sales, showroom events, and trade promotions.
• Liaise with different departments to gather content ideas and highlight key products.

The apprentice will be part of Craven College and will be expected to attend college sessions.

Monday to Friday 8am to 5pm (1hr lunch break)

West Yorkshire, England, United Kingdom

2 days ago