Commercial Sales & Partnerships Manager

Sporting Group International; West Midlands; On-site; GBP 80,000 - 100,000; Full time

Job summary

A professional sports team in the West Midlands seeks a Partnerships Sales Manager to drive commercial growth. The role involves new business development, managing sales cycles, and securing partnerships. Ideal candidates will have at least 2 years of relevant experience, preferably in the sports or entertainment sectors. Strong negotiation, communication, and relationship-building skills are essential. This role offers an exciting chance to make a significant impact within a dynamic organization.

Qualifications

• Proven track record of success in new business sales or commercial partnerships.
• Minimum of 2 years’ experience in a relevant commercial role.
• Experience in the sports, entertainment, or football industry preferred.

Responsibilities

• Identify and secure new commercial partnership opportunities.
• Manage the full sales cycle from prospecting to contract close.
• Build and grow a portfolio of commercial partners.

Skills

Business development

Partnership management

Negotiation skills

Communication skills

Interpersonal skills

Job description

A professional sports team based in the West Midlands is seeking an ambitious and commercially drivenPartnerships Sales Managerto support the continued growth of its commercial operations.

This role is ideally suited to a candidate seeking anew business–focused sales position, with responsibility for identifying, pitching and securing new commercial partnerships, alongside managing and developing existing partner relationships.

Key Responsibilities

• Proactively identify and secure new commercial partnership and sponsorship opportunities
• Manage the full sales cycle, from prospecting and proposal development through to negotiation and contract close
• Build, manage and grow a portfolio of commercial partners, ensuring contractual delivery and long‑term value
• Negotiate complex commercial agreements that deliver measurable revenue growth and brand enhancement
• Work collaboratively with internal stakeholders to activate partnerships effectively
• Consistently achieve and exceed commercial and new business targets

Candidate Requirements

• Proven track record of success in new business sales, commercial partnerships or sponsorship acquisition
• Minimum of2 years’ experiencein business development, partnership management or a similar commercial role
• Experience within thesports, entertainment or football industryis highly desirable
• Strong communication, presentation and interpersonal skills, with the ability to engage senior executives and brand decision-makers
• Excellent negotiation, influencing and relationship‑building skills
• Highly motivated, results‑oriented and commercially astute

Why Join?

This is an exciting opportunity to join a progressive professional sports organisation and take ownership of a commercially impactful, new business–driven role within a fast‑paced environment.