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Influencer Marketing & Partnerships Manager
Job summary
A leading training provider in natural therapies seeks an Influencer Marketing & Partnerships Manager to drive student enrolments. The candidate will develop influencer strategies, manage relationships, and ensure successful campaigns with a commercial mindset. Experience in influencer marketing and data-driven decision-making is essential. This role can be based in London or East Grinstead.
Qualifications
- 2+ years’ experience in influencer marketing, ambassador programmes, or partnerships.
- Proven track record of delivering measurable sales or enrolment outcomes through influencer campaigns.
- Strong commercial acumen and data-driven approach.
Responsibilities
- Develop and deliver an influencer marketing strategy focused on generating student enrolments.
- Identify, recruit, and manage influencers with large followings in wellness and lifestyle.
- Track, analyse, and report on key metrics including engagement and ROI.
Skills
Place of Work: London or East Grinstead
About CNM
The College of Naturopathic Medicine (CNM) is the UK’s leading training provider in natural therapies. For over 25 years, our mission has been to empower people to take control of their health through natural wellness. We offer a wide range of degree-level and short courses in nutrition, naturopathy, herbal medicine, acupuncture, homeopathy, natural chef training, and more.
We are now looking for an ambitious Influencer Marketing & Partnerships Manager to take ownership of our influencer strategy, drive measurable results, and increase student enrolments across our courses.
The Role
This role is all about impact and results. You will build and manage a high-performing influencer and ambassador programme, working with established voices in wellness, nutrition, and lifestyle who can inspire audiences and convert followers into course applications.
You’ll bring a commercial mindset, ensuring every collaboration is designed to grow brand reach, generate leads, and hit enrolment targets.
Key Responsibilities
- Develop and deliver an influencer marketing strategy focused on generating student enrolments
- Identify, recruit, and manage influencers with large, engaged followings in wellness and lifestyle
- Negotiate strong commercial agreements with influencers and ambassador partners
- Design and run campaigns that drive high-quality traffic to CNM’s courses and events
- Collaborate with the wider marketing team to optimise messaging, funnels, and conversion strategies
- Track, analyse, and report on key metrics including engagement, leads, cost per acquisition (CPA), and ROI
- Continuously refine the programme to maximise performance and return on investment
The ideal candidate:
- 2+ years’ experience in influencer marketing, ambassador programmes, or partnerships
- Proven track record of delivering measurable sales or enrolment outcomes through influencer campaigns
- Confident negotiating contracts and managing influencer budgets
- Excellent at building and maintaining influencer relationships while keeping ROI front of mind
- Strong commercial acumen — you think in terms of KPIs, conversion, and growth
- Organised, data-driven, and proactive in hitting targets
- Passionate about natural wellness and aligned with CNM’s mission
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.