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Crypto & DeFi Marketing Lead
Job summary
A leading crypto-asset investment firm in London is seeking a proactive Marketing Manager to amplify its presence across the crypto and DeFi ecosystems. The ideal candidate will have over 5 years of marketing experience and a strong background in asset management or digital assets. Responsibilities include executing integrated marketing strategies, managing brand identity, and producing high-quality content. This role offers a remote-first environment and a competitive compensation package.
Benefits
Qualifications
- 5+ years of marketing experience in asset management, TradFi, crypto, or DeFi.
- Proactive and resourceful individual with strong design and branding skills.
- Exceptional writing skills to translate complex concepts into clear narratives.
Responsibilities
- Develop and execute integrated marketing strategies to grow brand presence.
- Own and evolve brand identity across all touch points.
- Plan and produce high-quality content for various channels.
- Collaborate with internal experts to create compelling narratives.
- Track and optimize digital analytics and marketing KPIs.
Skills
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.