Content jobs in United Kingdom

Job Title: Content Designer (Not Social Media)Company: Leicestershire County CouncilLocation: County Hall, Glenfield, Leicester, LE3 8RA, United KingdomJob Type: Full timeCategory: Digital Content & OperationsDate Posted: 2026-02-09T00:01:00Experience Level: 2-5 yearsRemote Status: Hybrid

• Focus on the creation, editing, and maintenance of high-quality web and intranet content, distinct from social media responsibilities.
• Drive continuous improvement in online content and user journeys by leveraging customer evidence and data insights.
• Collaborate with service managers and stakeholders to ensure content aligns with digital objectives and best practices.
• Utilize Content Management Systems (CMS) like Drupal and SharePoint, alongside analytics tools, to optimize content performance and user experience.
• Contribute to digital projects and initiatives, ensuring adherence to quality standards, accessibility requirements, and project timelines.

📝 Enhancement Note: While the job title is "Content Designer," the core responsibilities and required skills indicate a strong operational component related to digital content management and optimization. This role requires not just creative content creation but also a data-driven, process-oriented approach to ensure content is effective, accessible, and aligned with organizational goals. The emphasis on user journeys, analytics, and CMS management positions this as a key operational role within the Digital Services Team.

• Edit, update, and develop website and intranet content, ensuring accuracy and alignment with service digital objectives.
• Utilize customer evidence and data analytics (e.g., Google Analytics 4) to scope, design, and review online user journeys for effectiveness.
• Advise, guide, and challenge service managers and stakeholders on web and intranet content design, best practices, and legislative requirements.
• Support online projects and work packages, ensuring content deliverables meet required standards and timescales.
• Maintain awareness of new developments and best practices in online content, web publishing, and CMS (Drupal, SharePoint), incorporating them into delivery and promoting adoption.
• Collaborate with department stakeholders, business intelligence teams, and the Customer Service Centre to facilitate channel shift to online services.
• Build and maintain strong professional relationships with the Information and Technology function.
• Ensure all content adheres to quality standards, design principles, accessibility requirements, and relevant governance policies.
• Investigate online content issues, devise solutions, and implement principles for continuous improvement.
• Apply Search Engine Optimization (SEO) skills to create effective and appropriate web and intranet content.

📝 Enhancement Note: The responsibilities highlight a blend of content strategy, operational execution, and stakeholder management. The emphasis on "channel shift" and collaboration with customer service and IT indicates a focus on operational efficiency and user adoption of digital platforms. The requirement to "advise, guide, and challenge" stakeholders points to a degree of autonomy and influence expected in this role.

Education:

• Strong skills in designing and managing online content are paramount.

Experience:

• Experience in designing, writing, editing, and publishing web and intranet content and online forms.
• Experience working with a Content Management System (CMS), ideally Drupal and SharePoint.
• Proven ability to use Google Analytics 4 and SEO skills.
• Experience supporting digital projects and transformation initiatives.
• Experience in user-centred design, issue resolution, and continuous improvement.

Required Skills:

• Content Design & Development: Expertise in creating, editing, and publishing web and intranet content that is accurate, user-focused, and aligned with digital objectives.
• Content Management Systems (CMS): Proficiency with CMS platforms, specifically Drupal and SharePoint, for content creation, updates, and management.
• User Journey Mapping & Optimization: Ability to use evidence and data to design, review, and improve online user journeys to enhance customer experience and task completion.
• Data Analysis & SEO: Skill in using Google Analytics 4 for performance tracking and SEO techniques to ensure content discoverability and effectiveness.
• Communication & Stakeholder Management: Excellent verbal and written communication skills to advise, guide, and challenge non-specialist staff and stakeholders on content design and best practices.
• Problem-Solving: Ability to investigate online content issues, devise effective solutions, and implement principles for continuous improvement.
• Accessibility Standards: Knowledge of and adherence to web accessibility requirements in content creation.
• Project Support: Capability to provide support for online projects, ensuring content deliverables meet standards within agreed timescales.

Preferred Skills:

• Knowledge of current legislative requirements, governance, and policies associated with online content management.
• Experience in promoting best practices in online content and web publishing.
• Familiarity with IT products, standards, legislation, governance, and policies relating to online content.

📝 Enhancement Note: The requirements emphasize a practical, hands-on approach to digital content operations. While a degree is mentioned, "proven experience" is weighted equally, suggesting a focus on demonstrable skills in content management, user experience, and data utilization. The explicit mention of Drupal and SharePoint, along with Google Analytics 4, are critical technical proficiencies.

• Content Examples: Showcase a range of web and intranet content, including articles, landing pages, and online forms, demonstrating design principles, quality standards, and accessibility compliance.
• User Journey Case Studies: Present examples of how customer evidence and data were used to analyze, design, or improve user journeys, with documented outcomes and impact.
• CMS Proficiency Showcase: Include examples that highlight your experience and proficiency in using content management systems like Drupal and SharePoint, detailing specific tasks performed.
• SEO & Analytics Integration: Provide case studies demonstrating how SEO best practices and Google Analytics 4 insights were applied to content creation or optimization, with measurable results.

Process Documentation:

• Content Lifecycle Management: Demonstrate understanding of processes for content creation, review, approval, publishing, and archival within a CMS environment.
• User-Centred Design Workflow: Illustrate a systematic approach to designing content based on user needs, research, and feedback loops.
• Continuous Improvement Framework: Outline how you identify, analyze, and implement improvements to existing content and digital processes.
• Accessibility Compliance Process: Detail the steps taken to ensure content meets relevant accessibility standards (e.g., WCAG).

📝 Enhancement Note: A strong portfolio is crucial for this role, showcasing not just writing skills but also the operational application of content strategy, user experience design, and data analysis. The emphasis should be on demonstrating tangible results and a systematic approach to content management and optimization.

Salary Range: £32,070 - £34,359 per annum (pro-rata)Working Hours: 33 hours per week (0.89 FTE)Contract Type: Fixed term for 2 years

• Pension Scheme: Access to a Local Government Pension Scheme, offering defined benefits and security.
• Annual Leave: Generous annual leave entitlement, with potential for increases based on service.
• Flexible Working: Openness to discuss flexible working options, including part-time, job sharing, flexible start/finish times, and hybrid working, subject to role and service requirements.
• Professional Development: Opportunities for training and development to enhance skills in digital content, CMS, analytics, and related areas.
• Health & Wellbeing: Access to health and wellbeing initiatives and support services.
• Employee Discounts: Potential for employee discount schemes.

📝 Enhancement Note: The salary is specified for a full-time equivalent, and the pro-rata amount reflects the 33-hour working week. The significant emphasis on flexible working is a key benefit for balancing work and personal life, which is particularly relevant for operational roles that may require focused work periods.

Industry: Government & Public Sector - Local Authority ServicesCompany Size: Large (Leicestershire County Council is a significant employer with thousands of staff). This implies structured processes, potential for cross-departmental collaboration, and established IT infrastructure.Founded: Leicestershire County Council has a long history, established in 1889. This suggests a stable organization with a deep understanding of public service delivery.

Team Structure:

• Digital Services Team: This role is part of an established Digital Services Team, suggesting a dedicated focus on digital transformation and online service delivery within the council.
• Reporting: Likely reports to a Digital Team Leader (Asha Mistry is named as the contact) and works within a broader IT or Digital Transformation department.
• Cross-functional Collaboration: Will work closely with service managers, business intelligence, Customer Service Centre, and the Information and Technology function, indicating a highly collaborative environment.

Methodology:

• Data-Driven Decisions: Emphasis on using customer evidence and data analytics (Google Analytics 4) to inform content design and user journey improvements.
• User-Centred Design: Core to the role, focusing on meeting customer needs and ensuring ease of use for online services.
• Continuous Improvement: A commitment to ongoing enhancement of digital content and processes.
• Best Practice Adoption: Encouraging and incorporating new developments and best practices in online content management.

📝 Enhancement Note: As a local government body, Leicestershire County Council likely operates with a strong emphasis on public service, transparency, and community impact. The Digital Services Team is central to modernizing service delivery, making this role critical for internal operations and external citizen engagement.

Operations Career Level: Mid-level operational role within digital content management. Requires a solid foundation of experience in content design, CMS, and analytics, with the ability to work independently and advise others.Reporting Structure: Reports to the Digital Team Leader, with close collaboration across various council departments. This structure allows for direct impact on service delivery and cross-functional influence.Operations Impact: This role directly impacts the efficiency and accessibility of public services by improving the usability and effectiveness of the council's websites and intranet. It contributes to driving channel shift, reducing operational costs, and enhancing citizen satisfaction through better digital experiences.

• Specialization: Potential to deepen expertise in specific areas such as advanced user experience design, technical SEO, or CMS administration.
• Project Leadership: Opportunity to lead content workstreams within larger digital transformation projects.
• Mentorship: Possibility to mentor junior content designers or assist in training service staff on content best practices.
• Process Improvement: Drive and implement significant improvements to content operations and digital workflows across the council.
• Permanent Role Potential: While fixed-term, strong performance could lead to opportunities for permanent positions within the Digital Services Team or other council departments.

📝 Enhancement Note: This role offers a stable career path within the public sector, with opportunities to develop specialized digital skills. The focus on continuous improvement and project involvement provides a clear trajectory for professional growth and increased responsibility within the council's digital operations.

Office Type: Hybrid working model. The role is based at County Hall, Glenfield, Leicester, LE3 8RA, which will serve as a primary location for in-person collaboration, meetings, and focused work.Office Location(s): County Hall, Glenfield, Leicester, LE3 8RA. This is a central hub for council operations, likely offering various amenities and collaborative spaces.

Workspace Context:

• Collaborative Spaces: County Hall is expected to provide meeting rooms, project areas, and open-plan workspaces conducive to team collaboration and stakeholder engagement.
• Technology & Tools: Access to council IT infrastructure, including desktop computers, relevant software, and secure network access. The role requires proficiency with specific CMS and analytics tools.
• Team Interaction: Opportunities for regular interaction with the Digital Services Team, IT colleagues, and various departmental stakeholders, fostering a dynamic and communicative work environment.

Work Schedule: 33 hours per week, with flexibility in start and finish times potentially available. This allows for focused work periods, essential for content creation and analysis, while accommodating personal needs.

📝 Enhancement Note: The hybrid nature of the role offers a balance between the structure and collaboration of an office environment and the flexibility of remote work. This setup is ideal for operational roles that require both focused individual work and team interaction.

Interview Process:

• Initial Application Review: Focus on the supporting statement, ensuring it clearly addresses how you meet the criteria outlined in the "About You" section.
• Skills/Portfolio Assessment: A likely stage will involve reviewing your portfolio to assess practical skills in content design, CMS usage, analytics, and user journey improvements.
• Interview Panel: Expect questions focused on your experience, problem-solving abilities, communication style, and understanding of digital content best practices. You may be asked to discuss specific examples from your portfolio.
• Scenario-Based Questions: Be prepared for questions that present hypothetical content challenges or stakeholder scenarios to gauge your approach to problem-solving and advisory capabilities.
• Values Alignment: As with most public sector roles, expect questions to assess your understanding and alignment with the council's values.
• Structure & Clarity: Organize your portfolio logically, perhaps by project type or skill demonstrated. Clearly label each piece and provide concise context.
• Show, Don't Just Tell: For each piece, explain the objective, your role, the process followed (including user research, data analysis, CMS use), and the outcome or impact. Quantify results where possible.
• Highlight Key Skills: Ensure your portfolio explicitly showcases your experience with Drupal, SharePoint, Google Analytics 4, SEO, accessibility, and user journey mapping.
• Problem/Solution Focus: For case studies, clearly articulate the problem addressed, the solution implemented, and the results achieved.
• Tailor to the Role: Emphasize examples relevant to local government or public service content where possible.
• Content Audit/Critique: Be prepared to analyze a piece of existing web content (potentially from the council's site) and suggest improvements based on best practices, user needs, and data insights.
• User Journey Scenario: You might be presented with a common citizen task and asked to outline the ideal online user journey and the content required to support it.
• CMS Task Simulation: A practical exercise might involve demonstrating your ability to perform specific tasks within a CMS environment.
• Stakeholder Communication Scenario: Practice articulating complex content decisions or recommendations to a non-technical stakeholder.

📝 Enhancement Note: The application process heavily emphasizes demonstrating how you meet the stated criteria in your supporting statement. A well-curated portfolio that directly addresses the required skills and experience will be critical for progressing through the selection process.

Primary Tools:

• Content Management Systems (CMS):
  • Drupal: Expected to be a primary CMS for website content management. Proficiency in content creation, editing, publishing workflows, and potentially basic module understanding.
  • SharePoint: Likely used for intranet content management and document sharing. Familiarity with its structure, content organization, and collaboration features.
• Web Analytics:
  • Google Analytics 4 (GA4): Essential for tracking website performance, understanding user behavior, and informing content strategy. Ability to extract insights and report on key metrics.
• Microsoft Office Suite: Including Word (for drafting/editing), Excel (for data analysis/reporting), PowerPoint (for presentations), and Outlook (for communication).
• Collaboration Platforms: Likely use of internal council platforms for team communication and project management (e.g., Microsoft Teams, internal intranets).

Analytics & Reporting:

• Google Analytics 4: For detailed website traffic analysis, user flow tracking, and conversion monitoring.
• Reporting Tools: Ability to synthesize data from GA4 and CMS into clear, actionable reports for stakeholders.

CRM & Automation:

• While not explicitly mentioned as primary tools for this role, understanding how content supports customer journeys may involve an awareness of CRM principles or customer service platforms for channel shift initiatives.

📝 Enhancement Note: The explicit mention of Drupal, SharePoint, and Google Analytics 4 indicates these are critical technical proficiencies. Candidates should be prepared to demonstrate their hands-on experience with these platforms and how they leverage them for operational efficiency and content optimization.

Operations Values:

• Customer Focus: A strong commitment to serving the residents of Leicestershire by providing accessible, accurate, and user-friendly online services.
• Collaboration: Working effectively with diverse teams across the council to achieve shared digital goals and improve service delivery.
• Innovation & Continuous Improvement: Embracing new technologies and methodologies to enhance digital content and processes, driving efficiency and effectiveness.
• Integrity & Accountability: Upholding high standards of accuracy, transparency, and responsibility in all content creation and management activities.
• Inclusivity: Ensuring all digital content is accessible and meets the needs of the diverse Leicestershire community.
• Cross-functional Integration: Actively engaging with service departments, IT, and customer service to understand needs and deliver aligned digital solutions.
• Proactive Communication: Sharing insights, best practices, and updates regularly with team members and stakeholders.
• Constructive Feedback: Willingness to both provide and receive feedback to foster continuous improvement in content and processes.
• Knowledge Sharing: Contributing to a team environment where best practices and learnings are shared to elevate the collective digital capability of the council.

📝 Enhancement Note: As a public sector organization, Leicestershire County Council's values will heavily influence its operational culture. A focus on public service, community impact, and collaborative problem-solving is expected, requiring candidates to demonstrate alignment with these principles.

• Balancing Diverse Stakeholder Needs: Managing content requirements and expectations from various departments, each with different priorities and levels of digital literacy.
• Keeping Pace with Digital Trends: Continuously updating knowledge of evolving web technologies, content strategies, and user expectations.
• Driving Channel Shift: Encouraging citizens to utilize online services effectively, which requires persuasive and user-friendly content.
• Legacy Systems & Processes: Navigating and potentially improving content management within established, sometimes older, systems and workflows.
• Resource Constraints: Working within public sector budgets and timelines to deliver high-impact digital solutions.
• Advanced CMS Training: Deeper dives into Drupal or SharePoint functionalities.
• UX/UI Design Workshops: Enhancing skills in user-centered design principles and practical application.
• Data Analytics & Reporting: Expanding expertise in GA4 and other analytics tools for more sophisticated insights.
• Content Strategy Development: Opportunities to contribute to or lead the development of broader content strategies for the council.
• Project Management Skills: Gaining experience in managing digital projects and work packages.
• Accessibility Auditing: Developing expertise in conducting and acting on accessibility audits.

📝 Enhancement Note: This role offers significant opportunities to tackle complex operational challenges within a large public sector organization. The fixed-term nature can be seen as an opportunity to gain diverse project experience and explore different areas of digital operations.

Strategy Questions:

• "Describe a time you used customer evidence or data analytics to significantly improve a user journey or online content. What was your process, and what were the results?" (Focus on GA4, user research, and outcome metrics.)
• "How would you advise a service manager who is resistant to updating their website content or adopting new digital practices?" (Focus on communication, stakeholder management, and demonstrating value.)
• "Walk us through your process for creating a new piece of web content, from initial brief to publication, ensuring it meets accessibility standards and SEO best practices." (Focus on workflow, CMS use, and quality assurance.)

Company & Culture Questions:

• "What do you understand about the role of a local government council in serving its community, and how does digital content contribute to that mission?" (Research Leicestershire County Council's strategic goals.)
• "How do you ensure your content remains accurate, up-to-date, and relevant for a diverse audience?" (Focus on content lifecycle management and continuous improvement.)
• "Describe your experience working with cross-functional teams. How do you build strong professional relationships with stakeholders from different departments?" (Highlight collaboration and communication skills.)
• Focus on Impact: For each piece presented, clearly articulate the problem, your solution, the process, and the measurable impact. Quantify results whenever possible (e.g., "increased form completion by X%", "reduced bounce rate by Y%").
• Demonstrate Technical Skills: Use examples that clearly show your proficiency with Drupal, SharePoint, and Google Analytics 4. Be prepared to explain how you used these tools.
• Highlight User-Centred Approach: Explain how user needs drove your design decisions and content choices.
• Showcase Problem-Solving: Include examples where you encountered a challenge and how you effectively resolved it through content design or process improvement.
• Be Concise and Clear: Practice delivering your portfolio walkthrough efficiently, ensuring it flows logically and is easy for the interview panel to understand.

📝 Enhancement Note: The interview process will heavily rely on your ability to provide concrete examples that demonstrate your skills and experience, particularly as they relate to the council's operational needs and public service mission. Your portfolio is your primary tool for this.

To apply for this operations position:

• Submit your application through the provided link on the Oracle Cloud portal.
• Craft a compelling supporting statement: Dedicate significant time to writing a supporting statement that directly addresses each criterion listed in the "About You" section. Use specific examples from your experience to evidence how you meet these requirements.
• Curate your portfolio: Select your strongest work samples that best showcase your skills in content design, CMS usage (Drupal/SharePoint), Google Analytics 4, SEO, user journeys, and accessibility. Prepare a clear narrative for each piece.
• Research Leicestershire County Council: Understand their mission, current digital initiatives, and the communities they serve. Consider how your role contributes to their strategic objectives.
• Practice your interview responses: Prepare to discuss your portfolio in detail and answer scenario-based questions related to content challenges, stakeholder management, and digital best practices.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Candidates must demonstrate skills in designing, writing, and publishing web content while adhering to quality standards and accessibility requirements. Knowledge of legislative requirements and effective communication skills are also essential.