Environment jobs in United Kingdom

Job Title: Product DesignerCompany: BettyLocation: London, United KingdomJob Type: Full-TimeCategory: Product Design / User Experience (UX)Date Posted: February 09, 2026Experience Level: Mid-Level (2-5 Years)Remote Status: On-site

• Drive the design strategy and execution for Betty's innovative iGaming and casual mobile gaming products.
• Develop and maintain robust design systems to ensure consistency and scalability across the product portfolio.
• Translate complex user needs and business requirements into intuitive and engaging user experiences through flows and prototypes.
• Collaborate closely with engineering teams to deliver pixel-perfect, high-quality visual designs.
• Champion design thinking principles and best practices across the organization to foster a user-centric product development culture.

📝 Enhancement Note: While the original job title is "Product Designer," the responsibilities and requirements strongly indicate a role focused on UX/UI design with a significant emphasis on product strategy and user experience. The "iGaming/online casino sector" is a critical domain differentiator.

• Design Strategy & System Development: Act as a key stakeholder in defining and executing Betty's overall design strategy, focusing on building timeless design systems and creating entertaining, user-friendly products.
• UX/UI Design & Prototyping: Design intuitive user flows and create interactive prototypes to solve complex UX challenges, ensuring a seamless and engaging experience for consumers.
• Visual Design & Detailing: Obsess over the fine details of visual design, ensuring aesthetic appeal, brand consistency, and high-quality execution across all design assets.
• Engineering Collaboration & Quality Assurance: Partner closely with software engineers throughout the development lifecycle to ensure accurate implementation of designs, aiming for pixel-perfect delivery.
• Iterative Improvement & Feedback Integration: Ship designs, rigorously measure their impact using quantitative and qualitative data, and continuously iterate to improve the product experience based on user feedback and performance metrics.
• End-to-End Ownership: Take full ownership of design problems, from initial concept ideation and user research through to final product launch and ongoing optimization.
• Design Advocacy & Standards: Advocate for design thinking and user-centered methodologies across the organization, investing in establishing and documenting standards, processes, and best practices to elevate the design discipline.
• Product Experience Enhancement: Proactively identify opportunities to improve the product experience, suggesting and documenting enhancements based on user insights, market trends, and business objectives.

📝 Enhancement Note: The responsibilities emphasize a blend of strategic design thinking, hands-on execution (flows, prototypes, visual design), cross-functional collaboration with engineering, and a commitment to data-driven iteration. This is typical for a mid-level Product Designer in a fast-paced tech environment.

Education: While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction (HCI), Computer Science, or a related field is often preferred for roles involving design systems and strategic product development. Equivalent practical experience will also be considered.

Experience: Decent experience in product design, with a strong portfolio showcasing end-to-end design ownership, user-centered solutions, and experience with design systems. Experience building for a consumer audience is crucial.

Required Skills:

• Product Design: Proven ability to manage the entire product design lifecycle from conception to launch.
• Figma Proficiency: Highly proficient in using Figma for wireframing, prototyping, UI design, and design system management.
• UX Design Principles: Deep understanding of user experience (UX) best practices, user-centered design methodologies, and usability principles.
• Visual Design Skills: Strong aesthetic sense and ability to create visually appealing and on-brand interfaces.
• Prototyping: Experience creating interactive prototypes to effectively communicate design concepts and user flows.
• Problem-Solving: Proactive and analytical problem-solving skills, with the capability to anticipate and mitigate potential design and user experience issues.
• Consumer Audience Experience: Demonstrated experience designing products and features for a broad consumer audience.
• Fast-Paced Environment Adaptability: Ability to thrive and remain productive in dynamic, fast-paced startup or growth-stage environments.
• Mobile & Web Design Patterns: Solid knowledge of common and emerging mobile (iOS/Android) and web design patterns and best practices.
• Collaboration: Excellent interpersonal and communication skills, with a proven ability to collaborate effectively with cross-functional teams, particularly engineering.
• Design Thinking Advocate: Passion for advocating for design thinking and user-centric approaches within an organization.
• Documentation Skills: Ability to document design standards, processes, and decisions clearly and concisely.

Preferred Skills:

• iGaming/Online Casino Sector Interest/Background: A keen interest in or prior experience within the igaming or online casino industry, demonstrating an understanding of its unique user behaviors, regulatory considerations, and market dynamics.
• Design Systems Expertise: Experience in building, maintaining, and scaling design systems from the ground up.
• Quantitative & Qualitative Feedback Analysis: Ability to interpret user research, A/B test results, and analytics data to inform design decisions.
• Agile Development Methodologies: Familiarity with Agile/Scrum development processes and working within sprints.
• Motion Design: Basic understanding or experience with motion design principles to enhance user engagement.

📝 Enhancement Note: The "decent experience" requirement, combined with the need for design systems and advocacy, suggests a role for someone with 2-5 years of dedicated product design experience. The preference for iGaming experience is a significant differentiator.

• End-to-End Case Studies: Showcase a minimum of 2-3 comprehensive case studies demonstrating your involvement in the entire design process, from problem definition and user research to solution design, prototyping, and iteration based on feedback.
• UX Problem-Solving Examples: Include specific examples of how you identified and solved complex user experience challenges, clearly outlining your design process and the rationale behind your decisions.
• Design System Contributions: If applicable, present examples of your work on design systems, including component libraries, style guides, or pattern libraries, highlighting how you ensured scalability and consistency.
• Visual Design Examples: Demonstrate strong visual design skills through high-fidelity mockups and UI elements that reflect attention to detail and a keen sense of aesthetics.
• Prototyping Demonstrations: Provide links or embedded prototypes showcasing interactive user flows and key product features.

Process Documentation:

• Workflow Diagrams: Include examples of workflow diagrams or user journey maps you've created to visualize user interactions and identify pain points.
• Design Process Documentation: Briefly describe your typical design process, highlighting how you integrate user research, ideation, prototyping, testing, and collaboration with stakeholders.
• System Implementation Clarity: For design system contributions, articulate how your work facilitated seamless implementation by engineering teams.
• Metrics & Impact Articulation: Within case studies, clearly articulate the measurable impact of your design solutions, using key performance indicators (KPIs) and demonstrating ROI where possible.

📝 Enhancement Note: For a Product Designer role, a strong portfolio is paramount. The emphasis on end-to-end ownership, problem-solving, and design systems suggests the company values a structured yet adaptable design approach. Quantifiable results are key.

Salary Range:Based on industry benchmarks for a Product Designer with 2-5 years of experience in London, UK, the estimated salary range for this position is £50,000 - £75,000 per annum. This estimate considers the cost of living in London, the company's industry (iGaming, which often offers competitive compensation), and the specified responsibilities.

• Competitive Salary: A salary package designed to attract and retain top talent.
• Premium Health Insurance: Comprehensive health insurance coverage for employees and potentially dependents.
• Career and Skills Development Opportunities: Access to training, workshops, conferences, and mentorship programs to foster professional growth and skill enhancement.
• Fun and Collaborative Team Environment: A supportive and engaging workplace culture that encourages teamwork, innovation, and employee well-being.
• New Modern Office Space: A contemporary and well-equipped office environment located in London, designed for productivity and collaboration.
• Visa Sponsorship: Note: The company explicitly states they are unable to sponsor work visas for this position.

Working Hours:The standard working hours are likely to be around 40 hours per week, typical for a full-time role in the UK. While the role is on-site, there may be some flexibility offered regarding start and end times, common in design and tech roles, but core hours will likely be expected for team collaboration.

📝 Enhancement Note: Salary is estimated based on London market rates for a mid-level Product Designer in the tech/gaming sector. The explicit mention of no visa sponsorship is critical for international candidates.

Industry: Entertainment, iGaming (Online Casino), Mobile Gaming. Betty is a B2C operator, accredited by the Alcohol and Gaming Commission of Ontario (AGCO), indicating a focus on regulated markets and responsible gaming.Company Size: The provided data does not specify company size. However, given the mention of "just getting started" and the need to "build timeless design systems," it suggests a company that is likely in a growth phase, potentially ranging from a startup to a scale-up, with a dedicated team but not yet a large enterprise.Founded: February 2023 (as a B2C operator). This indicates a relatively new company, likely agile and innovative, with a culture that is still forming and highly influenced by its early hires.

Team Structure:

• Operations Focus: The Product Designer will likely be part of a product team, reporting to a Head of Product, Product Lead, or Design Lead. This team will collaborate closely with engineering, marketing, and potentially compliance/legal due to the regulated nature of iGaming.
• Cross-Functional Collaboration: Expect close partnerships with engineers for implementation, product managers for strategy and roadmapping, and potentially marketing for user acquisition and retention efforts.
• Design Discipline: The role emphasizes advocating for design thinking, suggesting a culture that values user-centricity, even if it's an area they are actively developing.

Methodology:

• User-Centric Product Development: The core methodology revolves around understanding player needs, building engaging experiences, and iterating based on feedback. This is crucial for success in the iGaming and casual gaming markets.
• Agile Development: Given the fast-paced nature of the industry and being a newer company, an Agile or iterative development approach is highly probable.
• Data-Informed Design: The emphasis on "Ship, measure, and improve" highlights a commitment to using data (quantitative and qualitative) to drive design decisions and product enhancements.

Company Website: betty.com

📝 Enhancement Note: The company's recent founding and focus on innovation in a regulated industry like iGaming suggest a dynamic, ambitious, and potentially fast-paced work environment. The culture is likely being shaped by its core values.

Operations Career Level: Mid-Level Product Designer. This role is positioned for an individual who has moved beyond foundational design tasks and can take ownership of significant product areas, contribute to design strategy, and mentor junior designers if the team grows.

Reporting Structure: The Product Designer will likely report to a Product Manager, Head of Product, or a Design Lead. They will work closely with a team of engineers and potentially other designers or product specialists.

Operations Impact: The Product Designer's impact is directly tied to the user experience and engagement of Betty's iGaming and casual gaming products. Successful designs will drive player acquisition, retention, satisfaction, and ultimately, revenue. By advocating for design thinking, they will influence product strategy and foster a more user-centric approach across the company.

• Design Leadership: As the company grows, opportunities may arise to lead design initiatives, manage design projects, or even build and manage a design team.
• Specialization: Deepen expertise in UX/UI for the iGaming sector, becoming a go-to expert for player experience within this niche.
• Product Strategy Influence: Contribute more significantly to product strategy, roadmap planning, and feature prioritization based on user insights and design expertise.
• Cross-Functional Skill Development: Gain exposure to product management, engineering processes, and business strategy within the iGaming industry.

📝 Enhancement Note: The "growth phase" nature of the company implies significant potential for career advancement as Betty scales. This role offers a chance to shape not just products but also the design culture and processes.

Office Type: On-site. The description mentions a "New modern office space," suggesting a physical workplace designed for collaboration and productivity.Office Location(s): London, United Kingdom. Specifics about the office location within London would be beneficial, but it's expected to be a professional business district.

Workspace Context:

• Collaborative Environment: The company emphasizes a "Fun and collaborative team environment," indicating an open-plan or shared workspace designed to encourage interaction and idea sharing among team members.
• Tools & Technology: Access to modern design tools, likely including high-performance workstations and relevant software licenses (e.g., Figma, potentially Adobe Creative Suite).
• Team Interaction: Opportunities for regular face-to-face interaction with product managers, engineers, and other stakeholders, facilitating efficient communication and problem-solving.

Work Schedule: Standard full-time hours (approx. 40 hours/week) are expected, with the potential for some flexibility in start/end times. The on-site nature means work is performed from the company's office location.

📝 Enhancement Note: The "new modern office space" and "fun and collaborative" environment suggest a positive and engaging physical workspace, typical of tech-focused companies aiming to attract talent.

Interview Process:

• Initial Screening: A brief call with a recruiter or hiring manager to assess basic qualifications, cultural fit, and interest in the role and company.
• Portfolio Review & Discussion: A more in-depth session where candidates present their portfolio, discussing 1-2 key projects in detail. This is where they'll assess your design process, problem-solving skills, and articulation of impact.
• Technical/Design Challenge: Candidates may be asked to complete a take-home design exercise or a live design challenge during an interview to assess their skills in Figma, UX thinking, and visual design under timed conditions.
• Team/Cross-Functional Interviews: Meetings with potential colleagues (engineers, product managers, other designers) to evaluate collaboration style, communication skills, and cultural alignment.
• Final Interview: A final discussion with senior leadership (e.g., Head of Product, CEO) to confirm fit and enthusiasm.
• Curate Wisely: Select 3-4 of your strongest projects that best highlight your skills relevant to Betty's needs (consumer products, iGaming interest, design systems, end-to-end ownership).
• Tell a Story: For each case study, clearly articulate the problem, your role, the process you followed, the solutions you designed, and the quantifiable results or learnings. Use visuals effectively.
• Showcase Figma Skills: Be prepared to discuss your Figma workflow, how you use components, auto-layout, and prototyping features.
• Highlight iGaming Interest: If you have relevant interest or experience, make this clear. Discuss why you're drawn to this industry and how your skills apply.
• Demonstrate Collaboration: Explain how you worked with engineers, product managers, and other stakeholders. Provide examples of constructive feedback and how you incorporated it.
• Quantify Impact: Where possible, use metrics (e.g., increased conversion rates, improved task completion time, higher user satisfaction scores) to demonstrate the impact of your designs.
• Understand the Brief: Carefully read and understand the requirements of any design challenge. Ask clarifying questions if needed.
• Time Management: Allocate your time effectively between research, ideation, design, and presentation.
• Focus on Process: Even if the deliverable is a mockup, be prepared to explain your thought process, assumptions, and design decisions.
• Articulate Rationale: Be ready to justify every design choice, linking it back to user needs, business goals, or design principles.

📝 Enhancement Note: The interview process will likely be rigorous, focusing heavily on portfolio quality and the candidate's ability to articulate their design process and impact. The iGaming interest is a key factor.

Primary Tools:

• Figma: This is explicitly stated as a requirement and will be the primary tool for UI design, prototyping, and likely design system management. Candidates must be highly proficient.
• Prototyping Tools: While Figma has robust prototyping capabilities, familiarity with other tools like InVision, Adobe XD, or Principle might be beneficial for specific use cases.
• User Research Tools: Experience with tools for user interviews, usability testing, and surveys (e.g., UserTesting.com, Lookback, Maze) would be advantageous.

Analytics & Reporting:

• Product Analytics Platforms: Familiarity with tools like Amplitude, Mixpanel, Google Analytics, or similar platforms used for tracking user behavior, engagement, and conversion rates.
• Data Visualization Tools: Experience with tools like Tableau, Power BI, or Looker for understanding and presenting data insights.

CRM & Automation:

• CRM Systems: While not directly a designer's tool, understanding how CRM data (e.g., Salesforce, HubSpot) informs user segmentation and product strategy can be beneficial.
• Project Management Tools: Proficiency with tools like Jira, Asana, Trello, or Monday.com for managing design tasks and collaborating within Agile workflows.

📝 Enhancement Note: Figma proficiency is non-negotiable. Familiarity with analytics and project management tools will demonstrate a holistic understanding of the product development lifecycle.

Operations Values:

• Honesty: A commitment to integrity and transparency in all interactions, both internally and with players. This likely translates to clear communication, honest feedback, and ethical design practices.
• Bring the Olives (Premium Customer Experience): A dedication to providing an exceptional, high-quality experience for players. For designers, this means obsessing over details, ensuring intuitive interfaces, and creating delightful interactions.
• Think Big: A culture of ambition, innovation, and continuous improvement. Designers are encouraged to push boundaries, explore new ideas, and strive for more impactful solutions.
• Data-Driven Decision Making: The emphasis on "Ship, measure, and improve" indicates that decisions are informed by data and user feedback, not just intuition.
• Collaboration & Support: The company values a supportive and collaborative environment where team members work together to achieve common goals.
• Cross-Functional Integration: Expect a collaborative style where designers work closely with Product Managers, Engineers, and potentially Marketing to ensure alignment on product vision, technical feasibility, and market needs.
• Open Communication: Encouraging open dialogue, constructive feedback, and a willingness to share ideas and challenges.
• Iterative Design Process: A willingness to iterate on designs based on feedback from peers, stakeholders, and users, fostering a culture of continuous improvement.

📝 Enhancement Note: The company's stated values provide a strong framework for understanding the expected behaviors and priorities within the team. Designers are expected to embody these, particularly "Think Big" and "Bring the Olives."

• Rapid Growth & Evolving Requirements: As a relatively new company in a dynamic industry, design requirements may change quickly. Adapting to evolving priorities and scaling design systems efficiently will be key.
• Balancing Innovation with Regulation: The iGaming industry is heavily regulated. Designers must balance creating innovative and engaging experiences with adhering to compliance and responsible gaming standards.
• Building a Design Culture: As Betty is still developing, the Product Designer will play a role in shaping and advocating for design thinking and best practices, which can be challenging in a rapidly growing organization.
• User Acquisition vs. Retention Focus: Designing for both attracting new players and keeping existing ones engaged requires a nuanced understanding of different user segments and their needs.
• iGaming Industry Expertise: Deepen knowledge of player psychology, regulatory landscapes, and successful design patterns within the online casino and gaming sectors.
• Design System Scalability: Gain hands-on experience in building and scaling robust design systems that can support a growing product suite.
• Cross-Functional Acumen: Develop a strong understanding of engineering constraints, product management strategies, and business objectives within a tech-driven company.
• Leadership Potential: As the company scales, opportunities to take on more responsibility, mentor junior designers, or lead specific product design initiatives will emerge.

📝 Enhancement Note: The challenges are typical for a fast-growing tech company in a regulated industry. The growth opportunities are substantial for someone looking to make a significant impact and advance their career.

Strategy Questions:

• "How would you approach designing a new feature for our online casino that aims to increase player retention?" (Focus on user research, feature ideation, design process, and measurement.)
• "Describe a time you had to advocate for a design decision that was met with resistance. How did you handle it?" (Highlight communication skills, data-driven arguments, and collaboration.)
• "Walk us through your process for building or contributing to a design system. What are the key considerations?" (Demonstrate understanding of scalability, consistency, and collaboration with engineering.)
• "How do you balance the need for visual creativity with the technical constraints of development and regulatory requirements in the iGaming space?" (Showcase pragmatic design thinking and industry awareness.)

Company & Culture Questions:

• "What interests you specifically about Betty and the iGaming industry?" (Research Betty's mission, values, and recent developments. Connect your interest to their context.)
• "How do you embody our values of 'Honesty,' 'Bring the Olives,' and 'Think Big' in your design work?" (Provide specific examples of how your past work aligns with these values.)
• "Describe your ideal collaborative environment with product managers and engineers." (Align with Betty's stated collaborative culture.)
• Structure: For each case study, use a clear narrative: Problem -> Your Role -> Process -> Solution -> Results/Learnings.
• Visuals: Use high-fidelity mockups, prototypes, and wireframes. Annotate key design decisions.
• Data & Metrics: Clearly present any quantitative data or qualitative feedback that demonstrates the success or impact of your designs.
• Figma Showcase: Be prepared to briefly navigate through your Figma files to show your workflow, component usage, and prototyping setup.
• Conciseness: Be mindful of time. Practice presenting your key projects within the allotted timeframe.

📝 Enhancement Note: Interviewers will look for strong design thinking, hands-on Figma skills, an understanding of the iGaming context, and a collaborative, growth-oriented mindset.

To apply for this Product Designer position:

• Submit your application through the provided application link.
• Portfolio Customization: Tailor your portfolio to highlight projects that demonstrate your experience with consumer products, user-centered design, and ideally, any interest or experience in the iGaming/entertainment sector. Ensure your strongest Figma work and case studies are prominently featured.
• Resume Optimization: Update your resume to clearly articulate your experience in product design, UX/UI, Figma proficiency, and any relevant skills like design systems, prototyping, and user research. Quantify your achievements with metrics where possible.
• Interview Preparation: Practice presenting your portfolio projects, focusing on your design process, problem-solving approach, and the impact of your work. Prepare answers to common interview questions about design strategy, collaboration, and your interest in Betty.
• Company Research: Thoroughly research Betty's website, mission, values, and recent news. Understand their product offering and target audience to demonstrate genuine interest and cultural fit during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Candidates should have decent experience in product design and be highly proficient in Figma. A strong sense of visual culture, creativity, and knowledge of mobile and web design patterns is also required.

Competitive Salary, Premium Health Insurance, Career and Skills Development Opportunities, Fun and Collaborative Team Environment