Tallboy & Moose Are Hiring A Sales & Activation Manager

The Crafty Pint; Preston; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading craft beverage company is seeking a motivated Sales & Activation Manager to drive growth in retail and on-premise accounts. This hands-on role involves building relationships, conducting sales calls, and executing sales strategies. The ideal candidate will have a strong network, a self-starter attitude, and a passion for craft beverages. Benefits include a competitive salary package and supportive team culture. Apply via email with your cover letter.

Benefits

Competitive salary ($70–$90K)

Maintained vehicle provided

Company phone and laptop

Supportive team culture

Qualifications

• Proven sales operator with a passion for independent liquor, beer, or craft beverages.
• Strong network of on- and off-premise accounts, or the ability to build one quickly.
• Flexible and coachable with strong self-management skills.

Responsibilities

• Conduct 40 impactful sales calls per week.
• Secure new long-term accounts each month.
• Deliver YOY growth across the customer base.
• Run engaging tastings to activate off-premise demand.
• Set up sales displays to enhance visibility.

Skills

Sales operation

Relationship building

Account management

Flexibility and adaptability

Job description

Job

Posted August 5, 2025

This posting is more than 1 month old

Tallboy & Moose produce a diverse range of colourfully-presented beers and host some of the most fun events going at their Preston brewpub.

If you'd like to join the team, they're hiring a sales and activation manager.

JOB DESCRIPTION: SALES & ACTIVATION MANAGER

If this sounds like you — or someone you know — keep reading.

We’re on the hunt for a high-energy, relationship-driven Sales & Activation Manager to lead the charge in driving growth across our retail and on-premise accounts. This isn’t a “desk job” — you’ll be out in the trade, building relationships, opening new accounts and making our beers impossible to ignore.

You’ll work closely with the Tallboy leadership team to grow our footprint, increase visibility, and ensure our products are poured, stocked, and celebrated across your territory.

THE JOB

• Conduct a minimum of 40 impactful sales calls per week across on- and off-premise accounts
• Secure 1x new long-term tap (3+ months) per month
• Deliver 5–10% YOY growth across your customer base
• Run 2x engaging bottleshop tastings per month to activate off-premise demand
• Set up 2x off-premise displays per quarter to boost visibility and sales
• Use quarterly/monthly focuses (merch drives, POS pushes, new business incentives) to win the week
• Report weekly activity, wins and insights back to the team
• Process orders and invoicing

THE DEAL

• $70–$90K + Super + merchandise + >$5K F&B allowance (depending on experience)
• Maintained vehicle provided (with parking covered)
• Company phone and laptop
• Clear commercial structure and competitive market pricing
• Supportive team culture with room to grow

YOU

• Proven sales operator with a passion for independent liquor, beer, or craft beverages
• Strong network of on- and off-premise accounts (or the hustle to build one fast)
• A self-starter who thrives in the trade and owns their territory
• Able to manage your schedule, set goals, and get things done without handholding
• You know how to manage a pipeline from prospecting to nurturing with consistency
• You care about quality, brand representation, and building long-term customer value
• Flexible, coachable, and up for the challenge
• Have an RSA, a driver’s license and full Australian working rights

This is your chance to play a key role in a fast-growing, independent beverage business – with the support and autonomy to actually make an impact.

Apply via email to [e-mail] and please include a cover letter detailing why you believe you are the right person for the position!

The Crafty Pint is an independent online magazine and resource for anyone interested in craft beer in Australia. We bring an honest, old-fashioned journalistic approach to beer's brave new world, telling stories because they're worth telling, not because someone is paying us to write them.

We believe in authenticity, integrity, enjoyment and love, and hope to play a role in helping good beer, brewed by good people, find its way into the hands of more drinkers.