Social Media Executive

PPHE Hotel Group; City of London; On-site; GBP 30,000 - 40,000; Full time

Job summary

A hospitality organization based in London is seeking a skilled Social Media Executive. The role involves developing social media strategies for destination restaurants, managing content, and collaborating with marketing teams. Ideal candidates will have experience in the hospitality industry, strong communication skills, and a passion for digital trends. This position offers a vibrant work environment with various employee benefits, including discounted hotel rates and holiday allowances.

Benefits

Discounted hotel rates

F&B discounts

30 days holiday

Access to pay before payday

Gym discounts

Cycle to work scheme

Employee assistance programme

Productivity incentive scheme

Discount hub

Qualifications

• Experience in hospitality or restaurant/bar industry with a passion for PR and marketing.
• Proficient in various software tools including Canva and Photoshop.
• Strong written and verbal communication skills.

Responsibilities

• Develop and lead social media strategy for restaurants across EMEA.
• Drive digital campaigns including analysis and performance reporting.
• Manage content creation and scheduling across social media platforms.

Skills

Hospitality industry experience

Proficient in social media platforms

Strong communication skills

Video production skills

Analytical mindset

Tools

Canva

Photoshop

Word

Excel

PowerPoint

Outlook

Job description

Location: Regional Office London, United Kingdom

Love food, storytelling, and social media?

Join our Destination Restaurant & Bar team as a Social Media Executive and turn culinary experiences into captivating digital moments. Based in London Waterloo, you’ll craft scroll-stopping content, grow our social platforms, and collaborate across regions to bring our brand to life. If you thrive in a fast-paced, creative environment and have a passion for restaurants and digital storytelling then this is your perfect next move.

PPHE Hotel Group is an international hospitality real estate company. We are passionate about creating valuable memories for our guests and delivering value to our people, partners, and communities. Behind it all, are our support functions.

What’s in it for you?

• Discounted PPHE hotel rates (extends to the Radisson Hotel Group and family & friends)
• F&B discounts at our restaurants and bars (for your whole party)
• Start with 30 days of holiday per year (pro rata) including bank holidays, increasing with years of service
• Access to 40% of your pay before payday through Wagestream
• Recommend a friend scheme - up to £750!
• Vitality at work scheme with great gym discounts & more
• Ride to Work scheme & free cycling lessons
• 24/7 employee assistance programme
• Departmental productivity & service incentive scheme
• Benefit Hub - Discounted prices at hundreds of stores, supermarkets, major retailers, attractions, restaurants, and cinemas.
• Free dry cleaning for work uniform
• Annual Staff parties and events

Key responsibilities as Social Media Executive:

• Develop and lead social media strategy for destination-led restaurant and bar outlets across EMEA
• Drive digital campaigns for openings, renovations, and brand initiatives, including competitor analysis and performance reporting
• Collaborate with regional marketing teams to align digital, sales, and revenue strategies.
• Manage content creation and scheduling across platforms like Instagram and TikTok, showcasing unique dining experiences
• Oversee Meta and Google Ad campaigns, ensuring strategic alignment and monthly reviews
• Cultivate relationships with influencers, partners, and creative agencies
• Monitor trends and innovate with engaging, on-brand content that challenges the norm.
• Analyse campaign ROI and optimize content using data-driven insights and KPIs.
• Support internal communications and contribute to marketing meetings, reporting, and goal tracking.
• Coordinate photo shoots, filming, and attend key events to amplify brand presence.
• Assist with brand-wide initiatives and Responsible Business Programmes.

About you:

• Experience in hospitality or restaurant/bar industry with a passion for PR and marketing
• Proficient in Word, Excel, PowerPoint, Outlook, Canva, and Photoshop
• Strong written and verbal communication skills
• Understanding of contemporary graphic design and brand visual identity
• Passionate about social media, influencers, and current digital trends
• Skilled in video production
• Deep understanding of social media platforms, formats, and engagement strategies
• Analytical mindset and collaborative team player

If you’re ready to turn plates into posts and stories into strategy, we’d love to hear from you.