SEO Site Manager

Frasers Group; United Kingdom; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading retail company in the UK is seeking an SEO site manager to oversee the strategy and execution of SEO for its sports brands. Responsibilities include managing a team, optimizing website performance, and enhancing organic traffic. The ideal candidate will have hands-on SEO experience, strong analytical skills, and a deep understanding of SEO techniques. This role offers opportunities for growth within an innovative company that values employee well-being and professional development.

Benefits

Free gym classes

Discounted gym memberships

Employee recognition program

Qualifications

• Demonstrated ability to enhance organic traffic and revenue.
• Experience managing multiple projects and delivering results.
• Strong understanding of SEO and Google's ranking algorithm.

Responsibilities

• Own and optimize SEO performance for Sports Direct.
• Deliver SEO strategy in collaboration with the SEO Lead.
• Manage SEO executives and monitor KPI improvements.
• Conduct keyword research and manage technical SEO issues.
• Implement link building campaigns and PR strategies.

Skills

Hands-on experience in an SEO-focused role

Strong focus on the technical aspects of SEO

Working knowledge of link building

Experience with keyword research

Strong analytical skills

Excellent problem-solving skills

Ability to self-manage projects

Experience with content marketing

Job description

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Job Description

The SEO site manager is responsible for strategy, performance and execution of SEO for Frasers Groups sports brands. Managing an SEO executive and reporting into the SEO Lead, with support from external partners (Botify, Pi-datametrics), you will be responsible for managing the website and increasing organic traffic and revenue by way of information architecture improvements, content management, and SEO techniques. You will be data-driven and performance minded, ensuring projects are prioritised accordingly and optimised to meet KPIs.

Key Responsibilities

• SEO performance – owning, driving and optimising performance on Sports Direct
• Delivering the SEO strategy – Work with the SEO Lead to develop the sites SEO roadmap and strategy
• Carry out keyword research and manage site technical issues to support SEO roadmap
• Team management – line management of SEO Executives
• Reporting and KPIs – monitor and improve the sites KPIs and revenue targets
• Insight and opportunity analysis – highlight opportunities and developments across the channel
• PR Campaigns – work with the SEO Lead to deliver SEO link building campaigns
• Best practice – stay abreast of and contribute to wider industry developments
• Share initiatives, best practices and results

Qualifications

Skills and Experience Required

• Hands‑on experience in an SEO‑focused role
• Strong focus on the technical aspects of SEO
• Working knowledge of link building using various techniques
• Experience owning SEO responsibilities at a site that derives its revenue through consumer traffic
• Experience with keyword research and strategy, daily optimisation, test plan construction, and in‑depth analysis
• Experienced in creating and presenting campaign reports including ROI and conversion rates
• Strong understanding of web usability and site design. A quantitative approach to traffic measurement, and experience with collecting and interpreting site visitor statistics
• Research skills to identify, build, and prioritise essential keyword sets
• Excellent problem solving and analytical skills
• Ability to self‑manage and keep track of multiple projects
• Genuine passion for SEO and online marketing
• Experience with content marketing and social campaigns

Key Behaviours Required

• Continuously and proactively improves the quality of service delivered
• Willingly takes the initiative and suggests new approaches
• Respects individual’s views and positively contributes to a learning environment in which individuals are supported and encouraged to excel
• Provides vision and clear direction to inspire individuals and engages the team to deliver excellence
• An advanced understanding of SEO and Google's ranking algorithm
• Competent implementing on‑page and off‑page SEO techniques
• Analytical and able to make data‑driven decisions to prioritise projects and optimise content to improve KPIs
• Experienced using content management systems
• Strong written and communication skills
• Working under pressure and to tight deadlines

Additional Information

Reward, Recognition and Opportunities

Frasers Champion – Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant.

*subject to terms and conditions

Retail Reconnect –

In order to build the planet’s most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.

Employee Welfare

Frasers Fit

Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice‑all completely free.

Retail Trust

We know that it’s not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24‑hour wellbeing helpline, wellness hub, counselling and financial/legal support.

What’s next?

Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter – this will be behaviourally focused and centred around how you align with our Culture and Values. If successful we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.