Job Title: Senior UX Designer, Prime Video
Company: Amazon
Location: London, England, United Kingdom
Job Type: Full-Time
Category: User Experience (UX) Design / Product Design
Date Posted: January 28, 2026
Experience Level: Senior (10+ years implied)
Remote Status: On-site
- This Senior UX Designer role focuses on shaping the future of entertainment and customer engagement for Prime Video's Global Growth (Commerce) team.
- Responsibilities include defining and championing the vision for how customers rent, buy, and subscribe to local content, translating complex customer problems into delightful, measurable solutions.
- The role demands a hands-on designer who can establish vision, scale impact through collaboration, and elevate design quality across the team, working closely with Product, Engineering, and Business counterparts.
- Candidates will be expected to lead with clarity and empathy, inspire innovation, and possess a passion for solving problems at a massive global scale within a dynamic, fast-paced environment.
Primary Responsibilities
- Analyze customer problems and design innovative, delightful solutions with a measurable impact on key business metrics.
- Collaborate closely with Product Management and cross-functional teams to define use cases, high-level requirements, and product strategies for global commerce features.
- Create and iterate on process flows, wireframes, visual design mockups, and detailed interaction specifications to effectively communicate complex user journeys and behaviors.
- Present and defend design recommendations and strategies to diverse stakeholders, including senior leadership, incorporating feedback to achieve alignment and approval.
- Partner with Engineering teams to ensure the successful implementation of designs, leveraging platform scalability while upholding core customer experience principles.
- Measure the success of UX innovations through data analysis and customer feedback, identifying opportunities for continuous improvement and optimization of the customer journey.
- Champion customer needs and advocate for best-in-class design practices across the Prime Video product organization.
Skills & Qualifications
Education: While specific degree requirements are not explicitly stated, a Bachelor's or Master's degree in Human-Computer Interaction, Interaction Design, Graphic Design, or a related field is typically expected for senior-level design roles. Equivalent practical experience will also be considered.
Experience: 8+ years of professional UX design experience, with a strong track record of delivering design solutions for projects of large scope and complexity.
Required Skills:
- Proven expertise in UX Design, Interaction Design, and Visual Design principles.
- Strong proficiency in creating process flows, wireframes, and high-fidelity mockups.
- Demonstrated experience in designing and prototyping with industry-standard tools such as Figma, Adobe Creative Cloud, or similar.
- Excellent problem-solving skills with a customer-centric approach.
- Ability to present and defend design decisions effectively to stakeholders and senior leadership.
- Experience in collaborating effectively with cross-functional teams (Product Management, Engineering, Research).
- An online portfolio showcasing a range of design projects, problem-solving abilities, and impact.
Preferred Skills:
- Experience designing for Web, Mobile, and Living Room platforms (Smart TVs, streaming devices).
- Familiarity with user research methodologies and incorporating customer feedback into design iterations.
- Experience in designing for global markets, considering localization and diverse customer needs.
- Understanding of live streaming technologies and interactive features within an entertainment context.
- Ability to lead design initiatives and mentor junior designers.
- A curated online portfolio is mandatory, showcasing a breadth of UX design work across various platforms (web, mobile, living room).
- Projects should demonstrate a clear understanding of the design process, from problem definition and user research to ideation, wireframing, prototyping, visual design, and final implementation.
- Case studies should highlight your role, the challenges faced, your design decisions, and the measurable impact of your solutions on customer experience and business goals.
- Emphasis should be placed on complex projects, demonstrating your ability to handle scope, scale, and intricate user flows.
Process Documentation
- Showcase documentation of your design process, including user flows, wireframes, prototypes, and final visual designs.
- Evidence of how you have translated complex requirements into intuitive and effective user interfaces.
- Examples of how you have iterated on designs based on customer feedback, usability testing, and performance data.
- Demonstrations of how you have collaborated with Product Managers and Engineers to bring designs to life, ensuring technical feasibility and adherence to design principles.
Salary Range: Based on industry benchmarks for Senior UX Designers in London with 8-10+ years of experience at a major tech company like Amazon, the estimated annual salary range is £75,000 - £110,000. This range can vary based on the specific scope of responsibilities, candidate experience, and internal Amazon compensation bands.
Benefits: Amazon typically offers a comprehensive benefits package including:
- Competitive salary and potential for stock awards.
- Private medical insurance, including dental and vision coverage.
- Generous paid time off (PTO), including vacation, sick leave, and public holidays.
- Retirement savings plan (e.g., pension contributions).
- Employee discounts on Amazon products and services.
- Opportunities for professional development, training, and attending industry conferences.
- Parental leave policies.
- Life insurance and disability coverage.
- Employee Assistance Program (EAP).
Working Hours: Standard working hours are typically 40 hours per week, Monday to Friday. While the role is on-site, there may be flexibility for occasional remote work or adjusted schedules based on team needs and manager approval, though the primary expectation is in-office presence.
Interview Process: The typical Amazon interview process is rigorous and multi-stage, often including:
- Online Application & Recruiter Screen: Initial review of your resume and portfolio, followed by a call with a recruiter to assess basic qualifications and cultural fit.
- Hiring Manager Interview: A deeper dive into your experience, design philosophy, and how you approach problem-solving, often with scenario-based questions.
- Design Portfolio Review / Whiteboarding Session: A key stage where you'll present your portfolio, discuss your process, and potentially work through a design challenge live, demonstrating your skills in real-time.
- Bar Raiser Interview(s): These interviews are conducted by experienced Amazonians from outside the direct hiring team, focusing on leadership principles and ensuring the candidate meets Amazon's high standards for talent.
- Final Decision & Offer: Based on feedback from all interviewers.
- Curate Selectively: Choose 3-5 of your strongest, most relevant projects that showcase your senior-level capabilities and impact.
- Tell a Story: For each project, clearly articulate the problem, your role, your process (research, ideation, iteration), your design decisions, and the measurable outcomes. Use data and metrics where possible.
- Highlight Complexity: Emphasize projects that involved large scope, complex user flows, or significant cross-functional collaboration.
- Be Prepared to Defend: Be ready to discuss your design choices, trade-offs you made, and how you handled challenges or disagreements.
- Showcase Tools: Mention the tools you used (Figma, Adobe CC, etc.) and how they facilitated your process.
- Understand the Context: If given a design challenge, quickly grasp the business goals and customer needs.
- Think Aloud: Articulate your thought process clearly. Explain your assumptions, the questions you'd ask, and the steps you'd take.
- Prioritize: Focus on key user flows and core functionality. You won't have time to design everything.
- Sketch & Wireframe: Use tools (or even physical whiteboards) to quickly sketch out ideas and flows.
- Consider Edge Cases: Briefly touch upon potential challenges or alternative scenarios.
Primary Tools:
- Design & Prototyping: Figma (highly probable as a primary tool), Adobe Creative Cloud Suite (Photoshop, Illustrator, XD), Sketch (less likely for new projects but may be in use for legacy).
- Collaboration & Documentation: Confluence, JIRA, Slack, Microsoft Teams.
- Presentation: PowerPoint, Keynote, Google Slides.
Analytics & Reporting:
- Amazon's internal analytics platforms (specific names are proprietary but likely involve robust data warehousing and visualization tools).
- Tools for A/B testing and experimentation to measure UX impact.
- Dashboarding tools for tracking key performance indicators (KPIs) related to customer engagement and commerce.
CRM & Automation: While not a direct CRM role, understanding how user data is managed and how automation impacts the customer journey is beneficial. Familiarity with systems that manage customer profiles, purchase history, and subscription status would be advantageous.
Interview process notes describe the interview expectations and preparation guidance relevant to senior UX roles at Amazon.
Office Type
This is an on-site role, implying a modern office environment designed for collaboration and innovation, typical of large tech companies. Expect open-plan workspaces, meeting rooms, and areas conducive to team collaboration and focused work.
Office Location(s): The primary office location is London, England. This location offers access to a vibrant tech ecosystem and a diverse talent pool.
Workspace Context
- You will be part of a dynamic and collaborative team environment where open communication and knowledge sharing are encouraged.
- Expect access to the latest design tools and technologies, as well as robust internal systems and platforms.
- Opportunities for impromptu brainstorming sessions and structured design critiques with peers and leadership.
- A culture that balances focused individual work with active team participation and cross-functional engagement.
Work Schedule: The standard 40-hour work week is expected, with a focus on delivering results and meeting project deadlines. While on-site, there's an expectation of flexibility to accommodate project needs and collaborative sessions with global teams across different time zones.
Interview Process details are provided above in a consolidated form.
Application Requirements
Candidates should have over 8 years of design experience and an online portfolio showcasing their work. Experience in delivering design solutions for large scope projects is preferred.
Important Notice: This refined job description excludes AI-generated notes and emphasizes core responsibilities, qualifications, and interview guidance relevant to a Senior UX Designer role at Amazon.