Senior Marketing Executive

Bupa Insurance Limited; Salford; Hybrid; GBP 29,000 - 35,000; Full time

Job summary

A health insurance provider in Salford seeks a Senior Marketing Executive to support local marketing activities. This role involves delivering localized campaigns to maximize revenue and enhance customer experience. You will collaborate with various teams to implement effective marketing strategies. Ideal candidates will possess marketing experience, strong communication skills, and a keen attention to detail. Benefits include 25 days holiday, health insurance, and a performance-based bonus.

Benefits

25 days holiday with an option to buy or sell

Bupa health insurance

Enhanced pension plan

Company performance-based bonus

Qualifications

• Full mix marketing experience, including both traditional and digital methods.
• Understanding of analytics and measurement tools for campaign performance.
• Consumer marketing experience is essential.

Responsibilities

• Assist in the delivery of localized marketing campaigns.
• Contribute to the planning and implementation of marketing plans.
• Champion Bupa's product range and customer needs.

Skills

Full mix marketing experience (traditional and digital)

Understanding of analytics and measurement tools

Consumer Marketing experience

Good time management and organisational skills

Strong communication and people skills

Education

Qualification in Marketing (CIM or degree)

Job description

Job Description:

Senior Marketing Executive

Bupa Place, Salford Quays

Permanent

Fulltime - 37.5 hours

Salary - Up to £35,000 per annum

Hybrid working (2 days onsite, 3 days remote)

Role Overview:

In this role, you will provide direct support into the Retail Marketing Manager; delivering and supporting with the design of Bupa's Footprint expansion growth. Aiding with local marketing activity to maximise revenue and customer profitability through existing and new Bupa Clinics. As well as looking into ways in which to maximise the customer experience both inside the health centre and at all customer touchpoints. You will work with the Retail Marketing Manager to develop a local marketing strategy and plan initiatives for Bupa Health Centres and the product portfolio and establish effective working relationships with centre managers, the operations teams, bookings team, Insight, Data, PR, Digital, Brand and the other members of the Marketing Department to share knowledge and plan holistic campaigns.

You’ll help us make health happen by:

• Assisting in the delivery of localised marketing campaigns, communicating activity and performance to centres and other key stakeholders.
• You will be expected to contribute to the planning, development and implementation of plans and support with reactive marketing material, as part of your day‑to‑day role.
• You will be expected to keep the wider marketing and product team up-to-date and improving communication processes.
• You will champion Bupa's full product range, the brand, the customer, and the centres' needs through all communications and attend meetings with key stakeholders within centres to understand current up sell and cross sell activity and identify future local opportunities to drive customer revenue.
• You will also be responsible for working with key stakeholders to keep customer experience at the forefront of activity and explore opportunities to enhance this.
• Putting cost efficiencies at front of mind and updating the local marketing budget.

What you’ll bring:

• Full mix marketing experience (traditional and digital)
• Understanding of analytics and measurement tools
• Consumer Marketing experience
• Previous experience in a marketing role
• Qualification in Marketing (CIM or degree) - desirable
• Good time management and organisational skills
• Strong communication and people skills
• Keen eye for detail
• Investigative nature

Why Bupa?

We're a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose - helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

We encourage all of our people to "Be you at Bupa", we champion diversity, and we understand the importance of our people representing the communities and customers we serve. That's why we especially encourage applications from people with diverse backgrounds and experiences.

As a Disability Confident employer, we offer a guaranteed interview for every disabled applicant who meets the minimum criteria for the job. We'll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.

Benefits:

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health - from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

Joining Bupa in this role you will receive the following benefits and more:

• 25 days holiday (pro-rata), increasing through length of service, with option to buy or sell
• Bupa health insurance as a benefit in kind
• An enhanced pension plan and life assurance
• Support with travel costs via a season ticket loan or cycle2work
• Company Performance‑based bonus
• Full induction and training provided
• Onsite gyms or local discounts where no onsite gym available
• Various other benefits and online discounts
• Opportunities for career development around Bupa
• Option to join dental insurance scheme at a discounted rate
• Access to our Digital GP platform on your mobile
• Emotional wellbeing support
• Access to family mental health line
• Financial wellbeing channels
• Support for carers