Regional Marketing Manager, EMEA

Methodfi; City of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading DataOps firm is seeking a Regional Marketing Manager to drive marketing efforts across EMEA. The ideal candidate will have strong regional marketing expertise, particularly in the UK and European markets, along with SaaS and B2B experience. This role involves collaboration with various teams and executing demand generation programs to enhance brand presence and revenue. Travelers must expect to travel 25-30% of the time.

Qualifications

• Deep understanding of UK and European markets, including cultural nuances.
• Experience adapting global marketing strategies for local markets.
• Ability to work closely with a distributed sales team.

Responsibilities

• Lead all regional marketing efforts across EMEA.
• Collaborate closely with Demand Generation and Sales.
• Develop and execute demand generation marketing programs.

Skills

Regional and international marketing expertise

SaaS/tech industry experience

Strong execution skills

Data driven and ROI-focused approach

Tools

Salesforce

Marketo

CVENT/Splash

Job description

Astronomer empowers data teams to bring mission-critical software, analytics, and AI to life and is the company behind Astro, the industry-leading unified DataOps platform powered by Apache Airflow®. Astro accelerates building reliable data products that unlock insights, unleash AI value, and powers data-driven applications. Trusted by more than 800 of the world’s leading enterprises, Astronomer lets businesses do more with their data. To learn more, visit www.astronomer.io.

Astronomer has experienced remarkable growth in EMEA since expanding its presence in the region in September 2024. Since then, we have opened our London-based regional headquarters to better serve our customers in the UK and Europe.

About this role:

As Regional Marketing Manager - EMEA at Astronomer, you will be part of a high-growth tech startup with a collaborative culture. You will report to the Senior Director, Field Marketing, Events, and ABM. You will help own and build field marketing programs supporting our EMEA go-to-market teams, driving pipeline and accelerating current opportunities as well as be responsible for marketing activity in the region.

You will build and execute the regional strategy, leading high-impact initiatives that drive revenue, pipeline, and brand awareness. Your work will encompass everything from large-scale conferences to co-branded partner events, virtual experiences, and tailored activities that showcase Astronomer’s product offerings and place Astronomer as the premier leader in DataOps.

What you get to do:

• Lead all regional marketing efforts across EMEA by overseeing strategy, campaign execution, and cross-functional collaboration, while leveraging deep market knowledge to develop regional marketing plans and communicate them effectively to sales in a timely manner.
• Collaborate closely with counterparts on Demand Generation, Marketing Operations, and Sales to execute against regional marketing efforts with clear KPIs, goals, forecasts, workflows, and enablement plans.
• Develop and execute demand generation marketing programs including third-party and Astronomer hosted roadshows/tradeshows, in-person and virtual executive experiences, integrated campaigns and more.
• Forecast, evaluate, and measure impact of field marketing on sales cycles while analyzing program results, optimizing as needed.
• Act as the subject-matter expert, maintain ongoing communications and be the go-to marketing resource with the Sales Leaders, Sales Reps, SDRs, and Regional Partners.
• Write and deploy targeted emails, social posts and landing pages to drive engagement toward your programs.
• Deploy 1:1 ABM activations to complement broader marketing programs, leverage strategic content, expand reach within key accounts, and build champions.

What you bring to the role:

• Regional and international marketing expertise
  • Deep understanding of UK and European markets, including cultural nuances, buying behaviors, and regulatory considerations.
  • Experience adapting global marketing strategies for local markets while maintaining brand consistency.
  • Strong network within the European B2B technology ecosystem.
• SaaS/tech industry experience with an understanding of B2B marketing.
• Ability to work closely with a distributed sales team across multiple geographies.
• Strong execution skills around planning, managing, and reporting on multiple events concurrently.
• Experience educating, developing, and partnering with stakeholders from the end users to the executive decision makers.
• Data driven and ROI-focused approach to program execution and reporting.
• 25-30% travel required.

Bonus points if you have:

• Second European language as well as fluent English.
• Data industry experience with an understanding for B2B marketing.
• Experience leveraging tools like Salesforce, Marketo, 6sense, Goldcast, CVENT/Splash.

#LI-Remote

At Astronomer, we value diversity. We are an equal opportunity employer: we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.