Positions: Associate Director, Audience & Data Strategy

IPG Mediabrand; City of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A global marketing solutions provider in London is seeking an Associate Director for Audience & Data Strategy. The role involves leading a team to develop and execute audience strategies, managing client projects, and leveraging audience insights. Applicants should have experience in digital marketing, strong communication skills, and familiarity with audience research tools. This position includes a range of workplace benefits and a supportive environment for personal growth.

Benefits

Flexi-leave

Free breakfast and lunch

Early finish Fridays

Core Hours flexibility

Electric vehicle salary sacrifice scheme

Qualifications

• Experience in digital marketing and audience targeting techniques.
• Strong working knowledge in using third-party audience research tools.
• Excellent communication, presentation, and interpersonal skills.

Responsibilities

• Provide leadership and guidance to the team manager.
• Lead audience and data strategy deliverables for key clients.
• Coordinate project tasks with clients ensuring alignment.

Skills

Digital marketing

Audience targeting techniques

Communication skills

Presentation skills

Tools

YouGov

GWI

TGI

Job description

Associate Director, Audience & Data Strategy

Location: London, England, United Kingdom |

Location: London, England, United Kingdom | Agency: Mediabrands Capability Center - United Kingdom Ref#: 22085 | Type of Contract: Regular

About Us

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM and Initiative and through its innovative marketing specialist companies Kinesso, Magna, Orion, Rapport, Healix, Mediabrands Content Studio and the IPG Media Lab. Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries representing the full diversity of humanity. For more information, please visit our website: www.ipgmediabrands.com.

Role Description:

The Associate Director of Audience & Data Strategy plays a crucial role in developing and executing audience and data strategies for key clients, primarily Amex and Kenvue. This role involves working with the managers, managing project tasks, and collaborating with internal teams to deliver data-driven solutions. The Associate Director will leverage audience insights, data management expertise, and IPG's proprietary tools to drive impactful marketing strategies for our clients.

Key Responsibilities:

Leadership and Management:

• Provide leadership and guidance to our team manager, overseeing their work across assigned client accounts.
• Lead the development and execution of audience and data strategy deliverables with consult and support from the directors, for key clients.

Scope and Revenue Management:

• Coordinate project tasks with clients, ensuring alignment on deliverables.
• Manage project tasks, budgets and timelines to ensure profitability and client satisfaction.

Paid Client Responsibilities:

• Focus on delivering exceptional audience and data strategy services to key clients, including Amex and Kenvue.

Audience Strategy:

• Proven expertise in audience, culture and category insights and research design.
• Utilize third-party tools such as YouGov, GWI, and TGI to gather audience insights and inform strategy development.
• Ability to craft compelling data narratives and easily translate them for clients and wider agency teams.
• Collaborate with the Strategy team to develop compelling and inspirational audience stories using Mediabrands or client‑specific frameworks.
• Passionately curious and always seeking creativity and innovation in data, exploring new methods and perspectives to think outside the traditional insights bubble.

Data Management:

• Understand the first‑party, second‑party, and third‑party data landscape and with support from Directors work with activation teams to connect strategic audiences with activation audiences.

Interact Audience Console:

• Maintain a working knowledge of the IPG Interact toolset and capabilities, driving adoption and utilisation across Mediabrands and client teams.
• Be able to translate strategic audiences into actionable planning and addressable audiences within Interact and be able to consult local teams on using them.
• Provide training and support to users on the Interact platform.

Pitch Support:

• Support the SVP, Audience Analytics and Directors in EMEA pitches, contributing to the development of compelling audience and data strategies.

Collaboration with Research and Insights Function:

• Custom Research: Support the creation of bespoke surveys to analyse audience trends, brand behaviours, and market impact.
• Insight Generation: Support in the presentation of custom research findings through actionable and measurable insights.

Desired Skills & Experience:

• Experience in digital marketing and audience targeting techniques.
• Strong working knowledge in using third‑party audience research tools such as YouGov, GWI, and TGI.
• Familiarity with first‑party data strategy and implementation.
• Understanding of the data ecosystem and application across addressable channels.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work collaboratively across teams and manage multiple projects simultaneously.
• Ability to look past just the data and provide compelling narratives.

Employee Transparency

At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are equal‑opportunity employers committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

Please reach out to our Talent Inclusion Specialist Jess at [e-mail] if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.

The Perks

We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:

• Flexi‑leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
• Free breakfast and free lunch
• Early finish Fridays
• Core Hours (Mon‑Thurs, flexible start/finish times)
• Electric vehicle salary sacrifices car scheme
• Interest free season ticket loan
• Paid time off for Volunteering
• Group Income Protection
• Life Assurance
• Private Medical Insurance or Health Cash Plan (dependent on level)
• Group Personal Pension Plan with matched contributions from 3‑6%
• Generous Parental Leave & Pay
• Employee Assistance Programme
• Free eye tests
• Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!