Performance Marketing Specialist

Hyve Limited; Brighton; On-site; GBP 25,000 - 35,000; Full time

Job summary

A fast-paced digital marketing firm in Brighton is seeking a Performance Marketing Specialist. You will manage PPC campaigns across Google Ads and Bing Ads, analyze performance data, and collaborate with a supportive team. Ideal candidates have at least 1 year of PPC experience, strong analytical skills, and are eager to develop into strategic marketers. This full-time role offers an excellent opportunity to grow your career in performance marketing.

Qualifications

• 1+ years of experience managing Google Ads campaigns, preferably in an agency setting.
• Strong ability to analyze campaign data and identify performance trends.
• Detail-oriented with initiative to manage complex accounts.

Responsibilities

• Manage daily execution of PPC campaigns across Google Ads and Bing Ads.
• Monitor performance, budget pacing, and adjust strategies as needed.
• Implement A/B tests on ads and landing pages for performance gains.
• Analyze campaign data for performance reports to inform the team.
• Collaborate with Data Analyst for accurate campaign tracking.
• Contribute keyword targeting insights to support SEO strategy.

Skills

PPC campaign management

Analytical skills

Attention to detail

Collaboration

Proactivity

Education

Relevant degree

Tools

Google Ads

Bing Ads

Job description

Performance Marketing Specialist – Brighton, UK

Location: Brighton, UK (Full-time, office-based)

Reporting to: Head of Digital Marketing

About the Role

Are you a hands‑on PPC specialist looking to deepen your expertise and see the direct impact of your work? We’re looking for a Performance Marketing Specialist to join our fast‑paced, collaborative team in central Brighton. This isn’t a typical specialist role – you will be responsible for the day‑to‑day management and execution of our paid search campaigns, working directly alongside our Head of Digital, who has a deep background in PPC.

This is a unique opportunity for someone with 1–2 years of experience to master the operational side of performance marketing, learn advanced strategy from a seasoned expert, and grow into a more senior role within a supportive in‑house environment.

Core Responsibilities (Paid Search Operations)

• Day‑to‑Day Campaign Management: Manage the daily execution of our PPC campaigns across Google Ads and Bing Ads, including building new campaigns, structuring ad groups, conducting keyword research, and writing compelling ad copy.
• Performance Monitoring & Optimisation: Monitor daily performance, budget pacing, and core KPIs, and proactively adjust bidding strategies, targeting, and ad creative to meet our targets.
• Testing & Experimentation: Implement and analyse A/B tests on ads and landing pages to drive incremental performance gains and campaign efficiencies.
• Reporting & Analysis: Analyse campaign data and contribute key findings and insights for weekly and monthly performance reports, helping the team understand what’s working and why.
• Work with Data: Collaborate with our Data Analyst to ensure campaign tracking is accurate and to connect paid media data with wider business analytics.
• Support SEO Strategy: Use paid search insights to contribute ideas for keyword targeting and content opportunities that support the broader SEO strategy.

What We’re Looking For

• Proven PPC Experience: 1+ years managing Google Ads campaigns as a primary responsibility; agency experience is a strong plus.
• Data‑Driven & Analytical: Strong analytical skills with the ability to interpret campaign data and identify performance trends.
• Proactive & Detail‑Oriented: Meticulous eye for detail and initiative in managing day‑to‑day operations of complex accounts.
• Natural Collaborator: Excellent communication skills and ability to thrive in a supportive, office‑based team environment.
• Eager to Learn & Grow: Motivated to develop skills and progress from a tactical expert into a strategic marketer.
• Desirable: Experience with Paid Social campaigns (Meta, LinkedIn Ads) and a relevant degree.

Seniority Level

• Associate

Employment Type

• Full‑time

Job Function

• Marketing, Analyst, and Strategy/Planning

Industries

• IT Services and IT Consulting

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