Marketing and Admissions Director

Genesis Healthcare Inc; Newport; On-site; GBP 41,000 - 45,000; Full time

Job summary

A leading healthcare provider in Newport is seeking a Director of Marketing to strategize and oversee admissions and referral management. This role focuses on driving business growth through comprehensive marketing and relationship-building within the community. Candidates should have at least three years of healthcare experience and possess strong leadership capabilities. The position offers competitive pay and a range of benefits, including health insurance and tuition discounts.

Benefits

Variable compensation plans

Tuition discounts

Health and dental insurance

Employee Assistance Program

Qualifications

• Minimum of three years in a healthcare setting.
• Minimum of two years college education in relevant fields preferred.
• Ability to adjust work schedule based on business needs.

Responsibilities

• Develop and implement marketing strategies to achieve goals.
• Manage referral generation and community engagement.
• Conduct competitive landscape analysis for business growth.

Skills

Healthcare experience

Marketing knowledge

Team leadership

Relationship-building

Education

Healthcare administration or business management education

Job description

Overview

At Genesis Healthcare, we are dedicated to improving the lives we touch through the delivery of high‑quality care and exceptional service. As a leading provider in the long‑term care industry, we believe in fostering a collaborative, inclusive and supportive work environment where every team member is valued and empowered to make a difference. Whether you’re an experienced professional or just starting your career, we offer opportunities for growth, development, and advancement in a range of roles. Join us in our mission to enhance the well‑being of our patients and residents while making a meaningful impact in the communities we serve.

Responsibilities

The Director of Marketing, Admissions, and Internal Referral Management is a pivotal role responsible for developing and implementing comprehensive sales and marketing strategies. The core objectives are to achieve total census, mix, and revenue goals within nursing centers and assisted living communities. This position oversees both external and internal referral management strategies, collaborating closely with the Clinical Admissions Directors (CADs) for conversion processes. The Director serves as a key representative of the center within the community, driving business growth through relationship‑building and competitive landscape analysis.

This role combines the responsibilities of marketing, admissions, and internal referral management into a comprehensive role that emphasizes team leadership, relationship‑building, and a deep understanding of the competitive landscape to drive business growth.

Here’s a brief overview of the responsibilities and core impact this role will make:

• Referral Generation – Management
• Competitive Landscape Analysis
• Community Engagement – Brand Management
• Territory Management and Admissions
• Benefits Verifications
• Leadership and Team Building

Qualifications

Minimum of three (3) years’ experience in a healthcare setting. Minimum of two (2) years college education in the field of healthcare administration, business management, and/or marketing or public relations preferred.

Ability to adjust work schedule based on centers’ business needs, specifically incoming admissions.

Benefits

• Variable compensation plans
• Tuition, travel, and wireless service discounts
• Employee Assistance Program to support mental health
• Employee Foundation to financially assist through unforeseen hardships
• Health, dental, vision, company‑paid life insurance, 401(k), paid time off
• Free 24/7 virtual health care provided by licensed doctors for all Anthem medically‑enrolled employees and their immediate family members
• On‑Demand Pay Program that allows for instant access to a portion of the money you’ve already earned

We Also Offer Several Voluntary Insurances Such As3>

• Pet Insurance
• Term and Whole Life Insurance
• Short‑term Disability
• Hospital Indemnity
• Personal Accident
• Critical Illness
• Cancer Coverage

Restrictions apply based on collective bargaining agreements, applicable state law and factors such as pay classification, job grade, location, and length of service.

Posted Salary Range: USD $55,000.00 – USD $60,000.00 / Yr.