Influencer Marketing Executive - Gifting FTC (6 months)

Katkin; City of London; On-site; GBP 30,000; Full time

Job summary

A pet food startup in the UK is seeking a highly motivated Influencer Marketing Executive for a full-time 6-month contract with the chance of permanence. In this role, you will manage influencer gifting initiatives and build brand awareness through strategic collaborations. Ideal candidates are independent, goal-oriented, and passionate about social media. The position offers a competitive salary of £30K, tools for success, and a supportive work environment with benefits like up to 2 days WFH per week.

Benefits

Competitive base salary

Tools for success, including a MacBook

Discount for KatKin fresh meals

Annual personal development budget

All refreshments provided

Qualifications

• Highly motivated and can work independently.
• Eager to take responsibility and ownership of projects.
• Potential content creation experience.

Responsibilities

• Identify relevant influencers for campaigns.
• Coordinate influencer gifting programmes across platforms.
• Track and maintain accurate records of gifting initiatives.

Skills

Sales and targets driven mindset

Time management

Passionate about social media

Education

Previous experience in sales, digital marketing or influencer marketing

Job description

KatKin's Opportunity

For uncompromising cat parents who want the best, KatKin goes hardcore for cat health. We make the UK’s only fresh cat food: 100% human-quality meat, gently cooked, and frozen for freshness.

Where the competition cuts corners, catfishes customers and puts profits over health, we put cat wellbeing first. No shortcuts. No secret recipes. We’re cutting the fluff, thinking fresh and channelling hardcore love into industry-wide change. So cats live long and cat parents can love hard without compromise.

What we do at KatKin

We’re all-in for cats, and it shows: our energy will blow you away from day one. You’ll be surrounded by knowledgeable scientists, big creative thinkers, astute business brains, and a whole team of hardcore cat parents. All on a mission to make hardcore love the new standard in cat care – with a fresh take on every product in the cat industry.

Why You’ll Love Working With Us

The Role

We are looking for a highly motivated and results-driven Influencer Marketing Executive to join KatKin on a full-time 6 month contract, with the potential for it to become permanent.

In this role, you will own KatKin’s influencer gifting initiatives, helping to connect our brand with influencers who resonate with our mission in order to increase brand awareness and fuel customer acquisition. You will identify relevant influencers, coordinate product sends, track influencer activity and engagement, and support the smooth execution of gifting programmes across social platforms, gaining hands-on experience in the influencer marketing process.

This role sits within the Influencer marketing team, reporting into the Influencer Marketing Manager.

Key ownership areas

• Identify relevant influencers across Instagram and TikTok that are aligned with KatKin’s mission.

• Optimise outreach and follow ups to maximise acceptance and post rate

• Coordinate KatKin’s influencer gifting programmes across social platforms, ensuring timely delivery of products.

• Track and maintain accurate records of gifting initiatives, including influencer details, product sends, and any posts or engagement following gifting.

• Support the creation of simple campaign briefs or guidance for influencers receiving products, ensuring content aligns with KatKin’s brand voice and values.

• Assist with implementing third-party tools or platforms to improve the efficiency and effectiveness of the gifting programme.

• Help obtain influencer content and ensure UGC rights are secured, so it can be reused across organic channels.
  Collaborate with team members working on paid campaigns by sharing information on successful gifting creators to support their partnership pipeline.

• Provide general support to the Influencer Marketing team, gaining exposure to the broader influencer strategy and marketing operations.

Who we are looking for:

• Sales and targets driven mindset - highly motivated to overachieve and can work independently

• Previous experience in sales, digital marketing or influencer marketing role is a plus, recent graduates are encouraged to apply.

• Skilled in time management, able to handle multiple campaigns efficiently

• Eager to take responsibility and ownership of projects

• Passionate about social media and influencers, with potential content creation experience.

Nice to haves

What We Offer

• Competitive base salary £30K

• All the tools you need for success, including a MacBook

• Career defining opportunity to scale a brand new acquisition channel, fast

• Work directly with senior leaders in the business

• No egos and a small close-knit team

• Up to 2 days WFH every week

• Discount for KatKin fresh meals

• Annual personal development budget

• All the refreshments you can drink, fresh fruit, cats + dogs in office

To Apply