Head of Retail Sales

St Ewe Free Range Eggs Ltd, incorporated; United Kingdom; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading free-range egg supplier in the UK seeks a Head of Retail to set and implement a growth strategy across all retail customers. This senior role involves managing customer relationships and ensuring profitable, sustainable growth while contributing to the overall company strategy. Candidates must demonstrate strong commercial acumen, senior-level negotiation skills, and a track record in leading retail sectors. This position offers the chance to influence long-term partnerships and enhance brand recognition.

Responsibilities

• Accountable for setting and delivering the retail growth strategy.
• Owns the end-to-end retail channel: strategy, customer relationships, commercial delivery.
• Represents retail at SLT level and contributes to 3-year strategy.

Skills

Strong commercial and financial acumen

Senior-level negotiation and influencing capability

Strategic thinking with operational grip

Proven people leadership and coaching skills

Experience leading national retail customers

Track record of delivering profitable growth

Building and leading high-performing commercial teams

Job description

We have come a long way since the beginning of our free-range journey in 2 007, and with over 40 years of farming experience under our belts, we have always remained true to our deep-rooted family values, and mission: to be leaders of innovation, warriors of welfare, championing British farming, and turning our business into a force for good.

Our story is written by our exceptional team of talented, passionate people (and hens) striving every day to make our mission a reality.

We have a‘get stuck in’attitude with an aim to enable our team to have a voice, as we believe in equality and an environment where you will spread your wings, and flourish. As we grow, our values help to keep our feet on the ground and true to the purpose on which our business was founded.

St Ewe believe in a fairer future for all, and we know that by working together we can do much, much more. We believe that everyone has the right to live without fear or prejudice regardless of race, age, gender, disability, sexual orientation, social class, religion and belief.

Everyone should be able to make a full contribution to society in their own unique way and live in a world which demonstrates respect and values diversity. If you require any reasonable adjustments as part of the recruitment process, please let us know and we will do everything we can to accommodate them.

Your Role

The Head of Retail is accountable for setting and delivering the retail growth strategy for St Ewe, ensuring profitable, sustainable growth across all UK retail customers.

This role owns the end-to-end retail channel: strategy, customer relationships, commercial delivery, team capability and cross-functional execution. The role moves beyond day-to-day account management to shape how St Ewe wins in retail, balancing brand, margin, service and long-term partnerships.

The Head of Retail is a senior commercial leader, representing retail at SLT level, contributing to 3 year strategy and ensuring today’s plans deliver tomorrow’s ambition.

What does success look like?

• Retaildelivers profitable, sustainable growth aligned to brand strategy

Clear retail channel strategy in place (customer prioritisation, growth levers, trade architecture)

Strong, trusted senior relationships with key retail customers

Retail team is high-performing, well-structured and future-ready

Forecast accuracy, availability and service levels support commercial ambition

Commercial decisions are data-led, disciplined and aligned cross-functionally

St Ewe is recognised by retailers as a strategic partner, not just a supplier

Skills Required

Strong commercial and financial acumen (P&L ownership)

Senior-level negotiation and influencing capability

Strategic thinking with operational grip

Provenpeople leadership and coaching skills

Abilityto operate credibly at SLT and customer director level

• Seniorretail or grocery commercial role within FMCG / food (Over £100m)
• Experience leading national retail customers
• Track record of delivering profitable growth, not just volume
• Experience building and leading high performing commercial teams
• Comfortable operating in a fast growth, high pace, values led- business

Senior retail or grocery commercial role within FMCG / food (Over £100m)