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Head of Marketing, Beauty - Boots UK

The Boots Company PLC

Nottingham

On-site

GBP 50,000 - 70,000

Full time

Today
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Job summary

A leading pharmacy and cosmetic retailer is seeking a Marketing Lead to develop and deliver customer-focused communications. In this role, you will oversee campaign strategies, lead cross-functional teams, and inspire marketing talent. This leadership position requires strong experience in significant campaigns and collaboration with both internal stakeholders and external partners. The company fosters an inclusive environment and offers great benefits, including a retirement savings plan and employee discounts.

Benefits

Boots Retirement Savings Plan
Discretionary annual bonus
Generous employee discounts
Enhanced maternity/paternity/adoption leave pay
Flexible benefits scheme
Access to free 24/7 counseling and support

Qualifications

  • Experience developing and delivering large marketing campaigns.
  • Ability to support development of category/seasonal strategies.
  • Experience working with cross-functional teams for compelling campaigns.

Responsibilities

  • Plan and deliver communications to customers for relevant categories.
  • Align key stakeholders with category vision and lead cross-functional teams.
  • Guide creative development across all channels.

Skills

Relevant Marketing experience
Cross-functional leadership
Campaign development
Budget management
Job description

Closing Date: Monday 5th January

Location: Nottingham, Full-time

Contract: 12 month contract (maternity cover)

Recruitment Partner: Frankie McCallister-Lyas

Overview

Welcome to the Boots Marketing Team! Are you ready to be at the forefront of market‑leading campaigns and exciting new ideas, leading a team that puts customers at the heart of every decision? This role is core to our strategy, aimed at developing and delivering customer‑focused communications consistent with the Boots brand purpose, that drive growth and brand health. This is a leadership role for someone ready to build, grow and deliver real change. As a key member of the Business Unit leadership team, you will play a key role in shaping and delivering the Marketing plan for your area, in support of the Beauty strategy. On top of this, the role also plays a key leadership position in the Marketing function, driving best practice and new ideas across the total function.

Key Responsibilities
  • You will be accountable for the planning and delivery of all communications to customers to support the relevant category, including the delivery of fully integrated marketing communication plans.
  • In planning and delivering a communication plan, you will need to ensure the needs of all key stakeholders are aligned and met, aligning to the category vision, leading cross‑functional teams across Business Units, Loyalty, In‑store, Digital, Social PR and Content.
  • You will guide and oversee creative development across all channels, ensuring you align to the commercial requirements as well as brand purpose.
  • Owning and leading the customer proposition experience from strategic development to execution is critical, and you will translate this with our squad team and key stakeholders into a communication / campaign calendar.
  • Lead live trading periods, responding to marketing conditions to maximise results and KPI performance.
  • To stay ahead of the market, you will need to be aware of our competitors and the industry, so market analysis is critical.
  • While internal partners are critical to success, you will also be working with external agency partners to deliver results.
  • You will work closely with suppliers to develop innovative marketing ideas which excite customers and grow the market.
  • Lead the thinking on customer marketing plan, delivered against our customer strategy and brand ambition.
  • To do all the above, you will be leading a team of talented marketers, so inspiring and leading is critical to the success of this role.
What you’ll need to have
  • Relevant Marketing experience on developing, leading and delivering in large campaigns.
  • Ability to demonstrate supporting the development of relevant category/seasonal strategies providing customer, market and marketing insights.
  • Experience of working with, and ideally leading, cross‑functional team to design and deliver compelling marketing campaigns and communications.
  • Experience of development and production of integrated communications working hand in hand with media and loyalty teams.
  • Ability to demonstrate knowledge of budget management up to significant spend level.Examples of team and agency leadership, inspiring people to deliver best in class marketing through improving their knowledge, skills and behaviours.
Why Boots

At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.

Our benefits
  • Boots Retirement Savings Plan
  • Discretionary annual bonus
  • Generous employee discounts
  • Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
  • Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.
  • Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
  • We have a great range of benefits in addition to the above that offer flexibility to suit you – find out more at boots.jobs/rewards.
What’s next

If your application is successful, our in‑house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you’ll be notified by email.

Where a role is advertised as full‑time, we are open to discussing part‑time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.

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