Growth, Product & Insights Lead

TerraQuest Solutions Ltd; Birmingham; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

A market-leading solutions provider in Birmingham is seeking a Growth, Product & Insights Lead to implement a Product-Led Growth strategy and manage a marketing team. This role requires 5+ years of experience in growth marketing, strong analytical capabilities, and excellent communication skills. The position offers competitive remuneration and flexible working patterns.

Benefits

Competitive salary

Enhanced family-friendly policies

Comprehensive benefits suite

Agile working approach

Training and development opportunities

Qualifications

• 5+ years in growth marketing or product marketing.
• Strong analytical skills with experience in relevant tools.
• Proven experience in funnel optimisation and A/B testing.

Responsibilities

• Develop a Product-Led Growth strategy.
• Deliver marketing content and campaign assets.
• Lead conversion rate optimisation experiments.

Skills

Growth marketing

Analytical capability

Funnel optimisation

Communication

Project management

Tools

GA4

HubSpot

Looker/Data Studio

Job description

TerraQuest

Role: Growth, Product & Insights Lead

Location: Birmingham – please attend the Birmingham office 2 days per week, with occasional visits as required.

Salary: Competitive

Who we are

TerraQuest Solutions Ltd is an award‑winning, market‑leading specialist provider of planning, land, property and business solutions. We are a trusted organisation known for delivering innovative, cost‑effective services to public and private sectors through a process‑oriented delivery structure. We pride ourselves on strong customer relationships, reflected in a high proportion of referrals and repeat business.

Why work with us

We are a Living Wage Foundation accredited employer committed to supporting the well‑being and development of all staff. Our benefits include competitive salaries, enhanced family‑friendly policies, a comprehensive suite of benefits (pension, life assurance, employee assistance programme, option to buy additional annual leave plus 25 days plus Bank Holidays), true flexibility with our Agile Working approach and superb training and development opportunities.

What we need

Due to sustained growth, we are looking for a Growth, Product & Insights Lead to join our Business Development (Marketing) Team.

What you will be doing

Product‑Led Growth (PLG) strategy

• Develop and embed a PLG framework across PPQ and TQ services.
• Use behavioural insights to define activation, adoption, and retention triggers.
• Collaborate with Product, UX and Solutions to align product evolution with growth goals.
• Ensure campaigns align with business objectives, brand strategy and OKRs.

Marketing delivery & collaboration

• Deliver content and campaign assets directly within the Growth & Insights team – landing pages, optimisation copy, in‑portal messaging and CRO‑driven content.
• Brief larger creative, social, PR and event requirements into the Brand & Campaigns Team to maintain cohesion, brand consistency and omnichannel alignment.
• Collaborate closely with brand specialists to use performance insights to guide brand strategy.

Conversion rate optimisation (CRO)

• Lead CRO experiments across websites, landing pages, in‑portal flows and key funnels with input from the UX & Design teams.
• Define and test hypotheses using data, user behaviour and UX best practice.
• Partner with UX and Solutions teams to implement enhancements that reduce friction and increase conversion.

Data, analytics & commercial performance

• Own dashboards and performance reporting across GA4, Looker, HubSpot and internal datasets.
• Provide insights that shape marketing strategy, product development and commercial forecasting.
• Monitor and optimise paid channel performance in collaboration with the Brand & Campaigns team.

Leadership & ways of working

• Line‑manage a Digital Marketing Officer, developing expertise in analytics, CRO and data‑led optimisation.
• Champion a culture of testing, iteration and evidence‑based decision making across Marketing and Product.
• Contribute to quarterly OKRs and support wider business planning processes.

Analytics, reporting & optimisation

• Monitor and analyse campaign performance across channels to optimise strategy and maximise ROI.
• Produce regular reports on key marketing KPIs with actionable insights for leadership.
• Use insights to inform ongoing campaign improvement and audience targeting.

What we are looking for

Essential

• 5+ years in growth marketing, CRO, digital optimisation or product marketing.
• Strong analytical capability with experience using GA4, HubSpot, Looker/Data Studio.
• Proven experience in funnel optimisation, behavioural analysis and A/B testing.
• Understanding of how AI can accelerate PLG adoption via guided onboarding, behavioural triggers and predictive nudges.
• Ability to connect marketing, product and UX requirements into unified plans.
• Strong communicator able to influence across multiple teams.
• Experience in PLG environments is highly desirable.
• 3–5 years experience in marketing, with demonstrable B2B and B2C campaigns and multi‑channel delivery.
• Excellent written and verbal communication skills with strong attention to detail.
• Ability to lead and motivate a small marketing team, providing clear direction and feedback.
• Strong organisational skills, able to manage multiple campaigns simultaneously.

Desirable

• Ability to apply AI frameworks to improve messaging, landing page variants and personalisation strategies.
• Experience in the land, property or built environment sector.

Application

Please apply – we welcome candidates even if you do not possess all of the experience and skills required. If you have the majority of the skills and relevant experience, we would still like to hear from you.

Equality and diversity statement

TerraQuest Solutions Ltd is committed to promoting equality of opportunity in all aspects of employment and to creating an inclusive working environment in which individuals are treated with dignity and respect.

We ensure that no job applicant, employee or worker receives less favourable treatment on the grounds of age, disability, gender reassignment, marital or civil partnership status, pregnancy or maternity, race (including colour, nationality, ethnic or national origin), religion or belief, political opinion, sex or sexual orientation.

TerraQuest Solutions Ltd operates in compliance with the Fair Employment and Treatment (Northern Ireland) Order 1998. We monitor the composition of our workforce in accordance with the Fair Employment (Monitoring) Regulations (Northern Ireland) 1999, and where applicable, submit annual monitoring returns to the Equality Commission for Northern Ireland (ECNI). All monitoring information is held securely and processed under the legal basis of compliance with a statutory obligation, in accordance with the UK GDPR and the Data Protection Act 2018.

We do not rely on employee consent and ensure all personal data is treated with the utmost confidentiality and integrity. TerraQuest aims to use this data to help identify and address any patterns of underrepresentation and to inform positive action measures where appropriate, fostering a workplace culture that embraces diversity and fair participation.