Growth & Demand Marketing Executive

Pavegen Systems Ltd; London; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

A leading technology firm in London is looking for a Growth & Demand Marketing Executive to spearhead lead generation and marketing campaigns. Ideal candidates should have 3–4 years of relevant experience, expertise in HubSpot, and a passion for sustainable technology. This position offers hands-on roles in executing both digital and experiential campaigns, making a substantial impact on the firm's growth journey.

Benefits

Competitive salary

Networking opportunities

Opportunity to work in innovative projects

Qualifications

• 3–4 years’ marketing experience, preferably in agency or startup.
• Strong understanding of digital marketing channels and analytics.
• Experience in executing and managing events and networking.

Responsibilities

• Execute marketing campaigns across various channels.
• Manage HubSpot for lead generation and nurture workflows.
• Write persuasive marketing copy across digital formats.
• Coordinate and deliver client activations and events.

Skills

Lead generation

Campaign management

Data analysis

Copywriting

Tools

HubSpot

Apollo

LinkedIn Ads

Mailchimp

Job description

Location: London, Shoreditch (with travel)

Type: Full-Time

Level: 3+ years’ experience

Compensation: Competitive

At Pavegen, we convert footsteps into clean electricity, rich behavioural data, and powerful engagement. From smart cities in Saudi Arabia’s $25bn Sports Boulevard to working with global brands like Volvo Cars, Google and UEFA, we’re redefining how the world connects with energy and sustainability. Now we’re scaling – and we need the right kind of energy to drive it.

About the Role

This is not your typical “marketing” role. We’re looking for a smart, socially confident, and data-driven marketer who lives and breathes lead generation.

Your mission? To create and deliver end-to-end campaigns that attract high-quality leads, convert interest into pipeline, and elevate our brand across digital, content, and experiential channels.

This is a growth role with a strong events and networking focus — perfect for someone hungry, highly detail-oriented, and comfortable being the face of Pavegen at industry activations, networking events, and international expos.

Core Responsibilities

• Execute marketing campaigns across social, digital, email, and experiential channels.
• Plan and run cold outreach (Apollo), nurture funnels, and automated workflows in HubSpot.
• Build and manage dashboards to track pipeline, campaign performance, and ROI.
• Support sales with qualified leads, data insights, and marketing collateral.
• Conduct competitor analysis and proactive market research to inform campaign direction.

2. HubSpot & CRM Mastery

• Own HubSpot across marketing and sales pipelines.
• Set up, manage, and optimise nurture journeys, workflows, and segmentation.
• Produce weekly and monthly reports on lead generation performance.
• Maintain data integrity and improve database processes.

3. Content, Comms & Digital Marketing

• Collaborate with Head of Content on blogs, case studies, social posts, email marketing, and award submissions.
• Write persuasive copy for web, email, and social channels.
• Design and deliver marketing assets using Canva or similar tools.
• Manage company social channels and support founder/CEO LinkedIn presence.
• Coordinate website updates, on-page SEO, and content uploads.
• Manage YouTube and video strategy in collaboration with video team.

4. Events, Experiential & Partnerships

• Support organisation and on-the-ground delivery of client activations, expos, and international events.
• Attend networking events and represent Pavegen externally.
• Coordinate award submissions and founder/company nominations.
• Assist with PR opportunities and potential crowdfunding initiatives.

5. Analytics, SEO & Paid Media Support

• Track organic performance and keyword rankings.
• Report on campaign analytics across channels.
• Support Head of Paid Media on PPC/paid social campaigns.

6. Strategic & Leadership Support

• Provide ad hoc support to CEO and senior leadership projects.
• Contribute to brand positioning, messaging, and campaign ideation.
• Use project management tools (e.g., Asana) to ensure campaigns deliver on time.

You’ll Thrive in This Role If You…

• Have 3–4 years’ marketing experience (agency, startup, or experiential preferred).
• Are analytically sharp, commercially minded, and obsessed with lead generation.
• Know your way around HubSpot, Apollo, LinkedIn Ads, Mailchimp, or similar.
• Have organised and delivered events, campaigns, or projects (inside or outside work).
• Are confident networking, pitching, and presenting.
• Can write sharp, persuasive copy across multiple formats.
• Are happy juggling multiple priorities in a fast-moving environment.
• Love learning fast, thinking big, and getting stuck in.

Bonus Points If You:

• Have lived or worked in the US (or other major international market).
• Have startup, agency, or live events experience.
• Can show creative initiative (projects, content, communities, events).

Why This Role Matters

This is your fast-track to understanding how brands grow, how people buy, and how sustainability becomes a commercial advantage. You’ll play a central role in a mission that’s scaling globally – reshaping smart cities and powering a new generation of movement-driven energy.

How to Apply

Please send us an email to [e-mail] with the subject " Growth & Demand Marketing Executive" :

• Your CVand cover letter
• Current or most recent salary/salary expectation

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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