Freelance PR Specialist – Food Brand Launch UK

The Work Crowd Limited; United Kingdom; On-site; GBP 60,000 - 80,000; Part time

Job summary

A leading food manufacturer in the UK is seeking a Freelance PR Specialist to launch a new D2C brand offering chilled tapas. You will develop and execute a PR plan, manage media coverage, and outreach influencers. The ideal candidate has experience with food brands, and a strong network in lifestyle media. This role is crucial for building excitement and awareness prior to launch.

Qualifications

• Experience launching D2C food or FMCG brands.
• Strong network of lifestyle and food press and influencer contacts.
• Creative and hands-on, able to hit the ground running.
• Available to support pre-launch and launch phase in the coming weeks.

Responsibilities

• Develop and execute a launch PR plan.
• Drive media coverage in consumer food, lifestyle, and entertainment titles.
• Manage influencer outreach and sampling.
• Support social media efforts alongside our in-house team.
• Help shape storytelling and brand messaging for launch.

Skills

B2C Media Relations

Job description

Freelance PR Specialist – Food Brand Launch UK

Freelance PR Specialist – Consumer Brand Launch (Chilled Tapas)

Overview We are an established UK ready meal manufacturer (B2B, £15m+ annual turnover) now launching a new D2C brand offering restaurant-quality chilled tapas for at-home entertaining and food banquets.

We’re looking for a PR consultant or freelancer to help launch the brand to UK consumers, drive awareness, and build excitement across press, influencers, and social media.

About the Range

• Chilled premium tapas dishes: patatas bravas, gambas, meatballs, chorizo, salt & pepper chicken, and more
• Delivered direct to the consumer
• Each order includes glazed earthenware bowls for an authentic dining experience
• High‑quality ingredients sourced in collaboration with trusted suppliers
• Exceptional value – restaurant‑quality food at home

What We Need

We’re seeking a PR professional to:

• Develop and execute a launch PR plan
• Drive media coverage in consumer food, lifestyle, and entertainment titles
• Manage influencer outreach and sampling (samples and content support available)
• Support social media efforts alongside our in‑house team
• Help shape storytelling and brand messaging for launch

Ideal Profile

• Experience launching D2C food or FMCG brands
• Strong network of lifestyle and food press and influencer contacts
• Creative and hands‑on, able to hit the ground running
• Available to support pre‑launch and launch phase in the coming weeks

Additional Info

• Website launching soon
• In‑house sales and marketing team in place to support roll‑out

Skills

• B2C Media Relations

Industry Sectors

• Food & Drink