EMEA Head of Influence & Social Growth

Burson Group; Greater London; Hybrid; GBP 75,000 - 100,000; Full time

Job summary

A global communications agency is seeking a senior leader for influencer strategy across EMEA. This role requires proven leadership in an agency setting and a deep understanding of influencer marketing. Responsibilities include driving growth, executing strategies, and managing key relationships. The ideal candidate will have a strong commercial mindset and exceptional strategic thinking skills. This position fosters a hybrid working environment and emphasizes professional development.

Benefits

Professional development opportunities

Mentorship programs

Inclusive company culture

Qualifications

• Proven leadership in a senior role within an agency or large enterprise environment.
• Deep expertise in influencer marketing strategy including cultural trends.
• Strong ability to build and nurture strategic relationships to unlock opportunities.
• Experience in developing and implementing training programs for large teams.
• Strong commercial mindset with a history of identifying business opportunities.
• Exceptional strategic thinking skills anticipating market shifts.

Responsibilities

• Lead regional growth in Influence and drive new business.
• Set and execute the annual influence strategy.
• Roll out and embed best practices and training materials.
• Strengthen teams through upskilling in trends and strategy.
• Integrate AI and tech platforms into influencer offerings.
• Manage relationships with key social platforms.
• Lead market intelligence and measurement innovation.

Skills

Proven leadership in influence or marketing

Expertise in influencer marketing strategy

Ability to build relationships

Experience in training programs

Commercial mindset

Strategic thinking skills

Job description

A global communications agency is seeking a senior leader for influencer strategy across EMEA. This role requires proven leadership in an agency setting and a deep understanding of influencer marketing. Responsibilities include driving growth, executing strategies, and managing key relationships. The ideal candidate will have a strong commercial mindset and exceptional strategic thinking skills. This position fosters a hybrid working environment and emphasizes professional development.