Head of Marketing — Scale a Heritage FMCG Brand

Gearys Bakeries Limited; Leicester; Hybrid; GBP 125,000 - GBP 150,000; Full time

Job summary

A leading bakery company based in Leicester is seeking a Head of Marketing to lead brand strategy and communications. You'll protect and grow the brand, manage a cross-functional team, and ensure marketing efforts align with business objectives. The ideal candidate will have proven experience in FMCG brand management, deep commercial insight, and exceptional leadership skills, fostering collaboration within a vibrant team. This position offers a hybrid working model and a commitment to developing talent within the organization.

Benefits

Free delicious bread

BUPA Cashback Plan

Death In Service

Cycle to Work scheme

Annual prizes worth £10k

Friend referral bonus up to £500

Qualifications

• Strong cross-functional leadership experience, especially with Sales and NPD.
• Experience with premium or challenger FMCG brands.
• Strong understanding of brand building principles.

Responsibilities

• Own and lead overall marketing strategy.
• Define and protect brand positioning.
• Oversee communications across various channels.

Skills

Brand strategy

Product marketing

Integrated communications

Cross-functional leadership

Consumer insights

Retail activation

Education

Proven experience in FMCG

Job description

A leading bakery company based in Leicester is seeking a Head of Marketing to lead brand strategy and communications. You'll protect and grow the brand, manage a cross-functional team, and ensure marketing efforts align with business objectives. The ideal candidate will have proven experience in FMCG brand management, deep commercial insight, and exceptional leadership skills, fostering collaboration within a vibrant team. This position offers a hybrid working model and a commitment to developing talent within the organization.