Ad Tech & Data Manager

Publicis Groupe; Greater London; Hybrid; GBP 60,000 - GBP 80,000; Full time

Job summary

A global marketing firm in the United Kingdom is seeking an Ad Tech & Data Manager to lead strategy and operations for ad technology across various client sectors. This role includes owning ad tech foundations, driving audience activation strategies, and ensuring the quality of tagging and data governance. The ideal candidate should have strong experience in ad serving platforms like Google Marketing Platform and proven project management skills. This position supports a hybrid working pattern, allowing a balance of workplace and remote work.

Benefits

Pension Plan

Private Medical Insurance

Flexible working options

Reflection Days

Health and wellbeing support

Local discounts

Qualifications

• Strong knowledge of digital advertising ecosystem.
• Hands-on experience with ad serving platforms.
• Proven project management skills across teams.

Responsibilities

• Lead ad tech strategy and operations.
• Develop audience management standards.
• Build and maintain tagging and asset inventories.

Skills

Ad serving knowledge

Project management

Tagging and tracking QA

Audience segmentation

Tools

Google Marketing Platform

DSPs

Job description

Overview

If you love turning complex ad tech ecosystems into elegant, scalable solutions — and you get a buzz from building foundations that power smarter marketing — this role has your name on it.

We’re looking for an Ad Tech & Data Manager to lead Ad Technology and Audience Strategy across a diverse portfolio of global clients spanning luxury, hospitality, travel, and FMCG sectors. You’ll sit at the intersection of technology, data, and activation, helping teams unlock performance today while building future-proofed capabilities for tomorrow.

This is a hands-on, delivery-focused role for someone who enjoys owning the detail and the bigger picture — from platform setup and governance to audience strategy and roadmap leadership.

Why this role?

This is a chance to play a pivotal role in shaping how world-class brands across luxury, hospitality, travel, and FMCG activate data and technology at scale. You’ll have real ownership, real influence, and the opportunity to build systems and standards that make a lasting impact.

Responsibilities

What you’ll be doing

Owning the Ad Tech foundation

You’ll take the lead on ad tech strategy and operations, ensuring platforms, tagging, identity, and verification are robust, consistent, and ready to scale across markets and channels. You’ll:

• Own and evolve the ad tech roadmap, prioritising initiatives that unlock performance, efficiency, and governance
• Translate ambiguity into clear plans — defining workstreams, timelines, owners, risks, and trade-offs
• Build and maintain tagging and asset inventories, with strong QA and documentation standards
• Set and govern verification standards, from partner setup to ongoing benchmarking
• Support DSP and ad tech consolidation programmes
• Oversee correct setup and governance across ad servers, DSPs, and social platforms
• Lead vendor assessments, pilots, and rollouts, creating enablement materials that drive adoption
• Develop playbooks, run training sessions, and empower activation teams with repeatable best practice

Driving smarter data and audience activation

You’ll help teams move beyond one-off targeting to scalable, reusable audience strategies by:

• Defining clear audience management standards, including taxonomy and segmentation principles
• Providing guidance on the use of 1st, 2nd, and 3rd-party data across platforms and use cases
• Supporting teams to build, activate, and optimise audience segments in-platform
• Contributing to CDP and first-party data activation workstreams

Qualifications

What you’ll bring

You’re confident navigating the digital advertising ecosystem and understand how the pieces fit together. You likely have:

• Strong knowledge of ad servers, DSPs, search, identity, and measurement platforms
• Hands-on experience with ad serving or activation platforms, ideally within Google Marketing Platform (e.g. CM360, DV360)
• Solid experience with tagging, tracking QA, and data quality governance
• Proven project management skills across multiple workstreams and senior stakeholders
• The ability to clearly communicate recommendations and progress through decks, docs, and working sessions
• Confidence producing runbooks, governance frameworks, and stakeholder-ready updates
• Familiarity with identity and privacy-safe data activation solutions
• Experience working across multiple markets or within global-local operating models

Ready to build what’s next?

If you’re excited by the idea of leading ad tech and data strategy, partnering with brilliant teams, and shaping how modern marketing works — we’d love to hear from you.

Apply now and let’s start the conversation.

Additional information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP and BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAGs (Employee Action Groups).