Editor & Content Lead

The Sole Supplier; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading sneaker platform in the UK is seeking an experienced Editor to shape the brand's storytelling across web, app, and social channels. The ideal candidate will have over 4 years of editorial experience, a deep understanding of sneaker culture, and a passion for creating compelling content. This hybrid role offers flexible working conditions and various staff perks.

Benefits

36 days annual leave (including UK Bank Holidays)

Flexible working hours

Early finish Fridays

Birthday day off

Work from Anywhere policy

£250 monthly prize for employee recognition

Enhanced parental leave

Free therapy support

Monthly wellbeing budget

Free LinkedIn Learning access

Qualifications

• 4+ years experience in editorial or content creation, preferably in fashion or culture.
• Deep knowledge of sneaker culture and youth fashion.
• Strong writer and editor, comfortable with various formats.

Responsibilities

• Lead editorial and content direction across web, app, and social channels.
• Build and manage cultural calendar.
• Collaborate with creative and marketing teams to craft engaging content.

Skills

Editorial content creation

Storytelling

Knowledge of sneaker culture

Writing and editing

Leadership

Job description

Office, People & Culture @ The Sole Supplier

Contract: Full Time

Location: Hybrid/Shoreditch, London UK

About Us

The Sole Supplier is the UK’s leading sneaker platform, connecting millions with the best sneakers online. From breaking news to exclusive product content, we’re a trusted voice in sneaker culture. With over 40 retail partners, a growing app audience, and an ever-expanding community, we’re building something special; and we want you to be part of it.

The Role

We’re looking for a creative and strategic Editor to shape how The Sole Supplier shows up in culture across our website, app, social channels and brand campaigns.

This isn’t just about writing, it’s about building the full storytelling system behind the brand. You’ll take big ideas and bring them to life across every format from long form and features to video scripts, visuals, captions and cultural moments.

Your mission is to drive The Sole Supplier to become a true authority in sneaker and fashion culture, creating original storytelling, first-hand journalism and commentary that others reference, not rewrite.

You’ll sit at the centre of the creative process, working with our social, video, design and marketing teams to make sure every piece connects emotionally and drives impact from awareness to engagement to conversion.

This is a hands‑on role. You’ll be shaping strategy but also in the detail – writing, editing and helping bring ideas to life across every format.

Eligibility: Applicants must have the right to work in the UK; we are unable to provide visa sponsorship for this position.

What You’ll Do

• Lead the editorial and content direction for The Sole Supplier, shaping how we tell stories across web, app, social and campaigns.
• Build and manage our cultural calendar, mixing sneaker news, brand drops, culture stories and features that people actually want to read.
• Take big ideas and turn them into smaller, channel‑specific stories while ensuring visuals, video and copy all tell one consistent story.
• Collaborate with creative, social and video teams to craft content that looks as strong as it reads.
• Write and edit high‑quality content when needed such as opinion pieces, features and cultural deep dives that set us apart.
• Maintain and evolve our tone of voice so it stays confident, conversational and credible across every platform.
• Partner with brand and commercial teams to deliver content that’s culturally relevant and commercially smart.
• Experiment with new storytelling formats including long reads, short form video, community content, and interviews to grow reach and loyalty.
• Use insights and analytics to understand what’s landing and continuously improve our storytelling.

About You

• 4+ years experience in editorial or content creation, ideally fashion, culture or lifestyle.
• Deep knowledge of sneaker culture and youth fashion.
• A natural storyteller who can make ideas live across writing, video, image and social.
• Strong writer and editor who understands how to blend emotion, structure and psychology to make stories stick.
• Experience leading or mentoring creatives, writers, freelancers or content teams.
• Strategic thinker who knows how great storytelling builds community and drives results.
• Curious, opinionated and ambitious. You care about originality and quality.
• Comfortable using AI tools and insights to speed up ideation and scale storytelling.

Staff Perks & Benefits at The Sole Supplier

• 36 days annual leave – including UK Bank Holidays
• Flexible working hours and hybrid working model
• Early finish Fridays
• Birthday day off plus a £100 gift voucher
• Work from Anywhere policy – up to 4 x weeks per year
• "Purple Lobster" employee recognition award – £250 monthly prize
• 3 Duvet Days per year
• Enhanced parental leave – 6 months full‑pay maternity, 10 weeks full‑pay paternity
• Free therapy and mental health support through Spill
• Monthly wellbeing budget for gym, fitness, or self‑care
• Free access to LinkedIn Learning for professional development
• Regular trainer giveaways and access to industry events