General Sales Manager

Cars 2 Limited; Bradford; On-site; GBP 80,000; Full time

Job summary

A leading automotive retail group is seeking an experienced General Sales Manager for its Bradford location. The successful candidate will lead an expanding sales team, ensuring exceptional performance and customer satisfaction. Key responsibilities include coaching staff, maximizing sales, and managing departmental costs. Ideal candidates should have a proven record in the motor trade and demonstrate strong leadership and communication skills. The role offers a competitive salary of up to £80,000 OTE, along with benefits like company car and pension.

Benefits

33 days holiday including bank holidays

Company car

Pension & Life Assurance

On-site parking

Qualifications

• Proven background in the motor trade required.
• Demonstrated ability to develop high-performing teams.
• Up-to-date knowledge of motor trade trends.

Responsibilities

• Lead, coach, and motivate the sales team.
• Manage departmental costs per dealership KPIs.
• Maximise sales performance and market share.
• Drive improvements in customer satisfaction.
• Ensure compliance with sales process standards.

Skills

Leadership skills

Communication abilities

Negotiation abilities

Organisational skills

Interpersonal abilities

Job description

Location MG Bradford

Working Hours Full Time - Permanent

Benefits 33 days holiday (including bank holidays) Alternate weekends off SAGE benefits package (retail discounts) Company car Company pension & Life Assurance On‑site parking

Salary Up to £80,000 OTE

Closing Date 28/02/2026

GENERAL SALES MANAGER – CARS2 MG BRADFORD

Join a Winning Team – Cars2 MG is the 2025 Dealer Group of the Year

Due to exceptional growth at Cars2 MG Bradford, we are seeking an experienced and driven General Sales Manager to lead our expanding sales team and continue our award‑winning success.

Cars2 is a fast‑growing motor retail group across West and South Yorkshire, representing a diverse and prestigious portfolio of global brands including Hyundai, SEAT, Renault, Dacia, MG, Nissan, OMODA, JAECOO, CHERY and Geely.

In 2025, Cars2 MG proudly achieved the title of Dealer Group of the Year, recognising our commitment to performance, customer satisfaction, and operational excellence. This is your opportunity to join a thriving, winning team that is continuing to set new standards in the UK automotive industry.

As our MG operation in Bradford continues to grow, we are offering an exceptional opportunity for an ambitious, inspiring sales leader to take the helm and drive the department forward.

The Person

We are looking for a highly professional, dynamic, and commercially focused General Sales Manager with a proven background in the motor trade. The ideal candidate will:

• Lead by example with fairness, integrity, and a supportive leadership style.
• Be passionate about developing and motivating high‑performing teams.
• Demonstrate a customer‑centric approach and commitment to service excellence.
• Thrive under pressure while managing multiple and often competing priorities.

If you're driven, energetic, and eager to join a winning team, this role is for you.

Key Responsibilities

As a hands‑on and engaged GSM, you will:

• Lead, coach, and motivate a team of Sales Managers, Controllers, and Sales Executives to exceed business targets.
• Manage departmental costs in line with dealership KPIs.
• Maximise sales performance, profitability, and market share.
• Drive continual improvements in customer satisfaction.
• Ensure the sales process is followed to the highest standards.

Skills & Experience Required

To succeed in this role, you will need:

• Strong leadership skills with a track record of coaching and developing teams.
• Excellent communication, negotiation, and interpersonal abilities.
• High levels of organisation and adaptability.
• Up‑to‑date knowledge of employment practices and motor trade trends.

Joining Cars2 MG Bradford as General Sales Manager, you will receive:

• Up to £80,000 OTE
• 33 days holiday (including bank holidays)
• Company car
• Company pension & Life Assurance

Job Type: Full‑time

Reporting to: MG Divisional Franchise Manager

Experience:

• Motor Trade experience in Sales Department: 2 years (required)

Cars2 Limited is authorised and regulated by the Financial Conduct Authority for general insurance mediation and credit broking activities our Firm Registration Number (FRN) is 536711. We are classed as an insurance mediator and credit broker but not a lender. We can introduce you to a limited number of insurance providers and a limited number of lenders and their finance products. We are not an independent financial advisor. We may advise you on products, subject to personal circumstances, though you are not obliged to take our advice or recommendations.

We do not charge a fee for our services. Whichever product provider, finance lender we introduce you to, we will typically receive commission from them (either a fixed fee or a fixed percentage of the amount borrowed or product provided).

For your reassurance, product pricing is fixed to the value of the vehicle and all the finance lenders we work with could pay commission at different rates, but any commission we receive does not influence the fixed interest rate you are eligible for from our panel of lenders. Calls may be recorded or monitored. Cars2 cannot guarantee that a car has not already been sold prior to reserving the vehicle.