Used Car Sales Executive

Colin Appleyard Limited; Bradford; On-site; GBP 23,000 - GBP 27,000; Full time

Job summary

A family-run automotive dealership in Bradford is seeking a Used Car Sales Executive. The role offers a competitive base salary starting at £23,000, with potential earnings up to £40,000 including uncapped commission. You will be responsible for generating appointments, meeting sales targets, and providing excellent customer service. Full training is provided, and benefits include a company vehicle, a cycle to work scheme, and 30 days annual leave including bank holidays. A valid UK driving license is required.

Benefits

Basic salary with performance-based increase

Uncapped commission

Opportunity for promotion from within

World-class training

Company vehicle

30 days annual leave

Contributions to eye tests

Qualifications

• Ability to listen to customer needs and adapt skills accordingly.
• Experience or willingness to learn in a fast-paced sales environment.
• Possess a valid UK driving license.

Responsibilities

• Generate customer appointments and maximize car sales.
• Work towards targets and deadlines.
• Convert enquiries into sales and create a positive customer experience.

Skills

Customer service skills

Ability to work to targets

Confidence in adapting sales techniques

Job description

Used Car Sales Executive- Select Bradford

Bradford, United Kingdom | Posted on 04/02/2026

We are looking for an experienced Used Car Sales Executive to join our Select Bradford site.

This is a fabulous opportunity to join a family run business in the AM top 50 and represent one of our fantastic manufacturer partners.

About the Business

Our business started over 60 years ago and has been in the same family ever since. From our very humble beginnings, we have grown to be in the top 50 car dealers in the country. Across our 26 businesses we have a stable workforce of over 600 people, many of whom have been with us for years. We are always on the lookout for nice, genuine people who genuinely care about our customers and have a can do attitude.

Our recruitment philosophy is that we recruit for attitude and train for skills, which means that although we’re often looking for specific technical skills, if you like working with customers and you are attracted by our Family Values of Fit, Fun, Family and Fearless, you’ll fit in well here and we’d like to hear from you even if you have no experience of the automotive industry.

We offer manufacture training for product knowledge to give you the technical skills you need, and we work with our own world class sales trainer who will give you everything you need to be a “top one percenter”.

We’ll expect you to work hard but in return we’ll offer you an industry leading package, flexible working hours and a real opportunity to progress: we prefer to promote from within and you will see this in everyone of our sites. You must possess an outrageous ambition to want to be the best and you won’t let anyone stop you.

About You

We are looking for someone who is able to listen to the customer’s needs and able to adapt your skills and knowledge to suit the customer individually. As a Sales Executive you will have to be confident working to targets and deadlines and been able to maximize every opportunity, converting enquiries into sales.

As a Sales Executive you will be primarily responsible for generating customer appointments and prospecting in order to maximise car sales in a challenging, target driven environment.

If you are looking to join the Automotive Industry then this is a brilliant opportunity for you, and a lifelong career choice.

Full training will be provided for those joining as a trainee, giving you opportunity to attend manufacturer Training Courses and continuous internal Training and Support.

What we offer:

• A basic salary starting at £23,000 up to £27,000 depending on performance, with a realistic OTE of around £40,000.
  
• Working hours that are 5 days per week.
  
• World-class training provided from our own trainer and our brand partners.
  
• Uncapped commission with higher bandings for high performance.
• Company vehicle available when you first join.
  
• Opportunity to increase basic salary every quarter.
  
• 30 days annual leave inclusive of 8 bank holidays, with average commission paid during your annual leave, increasing with length of service
  
• Preferential rates for servicing and repairs on your family and friend’s cars.
  
• £25 contribution to eye tests
  
• Cycle to work scheme
  

You must have a valid UK driving license.

If you have worked in retail previously, you will be glad to know we close Easter Sunday, Christmas day, Boxing day and New Years Day.

We are an equal opportunity employer. We are committed to creating an inclusive environment for all employees and do not discriminate on the basis of race,ethnicity, gender, age, national origin, religion, disability or other characteristics.