Digital Marketing Manager

Ryobi Limited; United Kingdom; Hybrid; GBP 35,000 - GBP 50,000; Full time

Job summary

A leading innovative company in the United Kingdom seeks a Digital Marketing professional to elevate brand visibility through engaging digital campaigns. The successful candidate will manage relationships with marketing agencies and influencers while overseeing content creation, social media management, and SEO strategies. The role provides opportunities for growth within a collaborative environment and includes benefits such as flexible working options, private medical insurance, and a gym allowance.

Benefits

Free on-site parking

Flexible work from home options

25 days holiday + bank holidays

Private Medical & Dental Insurance

Gym Allowance

Discounted products

Qualifications

• Proven experience in a marketing role focused on digital marketing.
• Strong organizational and project management skills.
• Creative mindset with excellent attention to detail.

Responsibilities

• Develop and deliver engaging content across digital media platforms.
• Collaborate with product and brand teams for product launches.
• Monitor and implement strategies to improve SEO performance.
• Plan and execute digital marketing campaigns across key platforms.

Skills

Digital marketing

Content creation

Social media management

SEO optimisation

Project management

Education

University Degree in Marketing or equivalent

Tools

MS Word

PowerPoint

Excel

Adobe/Photoshop

Job description

Techtronic Industries (TTI) is a world leader in cordless technology spanning power tools, accessories, hand tools, outdoor power equipment, as well as floorcare & cleaning products. Our focus is on end-users that range from professionals in the industrial, construction and infrastructure sectors to DIYers in home improvement, repair, and maintenance. TTI’s powerful brand portfolio includes MILWAUKEE, RYOBI, AEG - recognized worldwide for their deep heritage and innovative product platforms of superior quality. The company maintains a global manufacturing and product development footprint, with record world-wide sales of approximately US$14.6 billion and around 49,000 employees in 2024. Hiring exceptional people is a top focus at TTI. This drives a high-performance culture across all levels of our organization and helps to achieve our vision of being number one in the industries we serve. Our unique high-speed decision-making process supports our acute focus on developing superior products and meeting high customer expectations. We view our winning culture as a competitive advantage that powers our growth.This role is perfect for a creative Digital Marketing professional who loves innovation, collaboration, and making an impact. You’ll drive brand visibility, elevate product awareness, and create digital experiences that resonate.If delivering standout campaigns and leading digital strategy across multiple platforms excites you, this is your opportunity to grow, influence, and lead.This role involves managing relationships with external marketing agencies, commercial partners, and influencers to amplify campaigns and ensure consistent brand representation. You will oversee content creation, social media management, SEO optimisation, and digital performance reporting, ensuring all responsibilities are delivered effectively and on time.As part of working for TTi, we offer many exciting benefits! It’s our people that are crucial to the success of our business and therefore we offer a vast range of comprehensive benefits to our team.* Free on-site parking at the office* A non-contractual work from home option (ideally on successful completion of first 3 months of employment)* 25 days holiday + bank holidays* Private Medical & Dental Insurance* Group Life Assurance Benefits* Annual Gym Allowance* Discounted Milwaukee, Ryobi & VAX products* Access to our TTi Benefits Hub which includes discounts with many high street retailers* Support towards Eye Sight Tests for DSE use* On-site 3rd party restaurant and coffee shop in our officesAs well as the above benefits, the wellbeing of our employees is of utmost importance to us and we offer an Employee Assistance Programme, giving employees access to a confidential helpline 24/7.**Key Responsibilities:*** Develop and deliver engaging content across all digital media platforms and to our end-user database.* Collaborate closely with UK / EMEA product and brand teams to ensure timely launch and promotion of new products and campaigns.* Maintain accurate and up-to-date content plans for all digital routes to market.* Ensure all UK digital marketing touchpoints consistently reflect brand identity and product categories.* Cascade and monitor the utilisation of marketing assets and campaign packs to our Authorised Distributors.* Manage and update UK website content, including store locator functionality.* Monitor and implement strategies to improve SEO performance.* Plan, execute, and optimise digital marketing campaigns across Google Ads, Meta and other key digital platforms to drive traffic, conversions, and brand visibility* Create and maintain content for social media channels, enforcing Social Media brand guidelines internally and externally.* Manage relationships with external marketing agencies and commercial partners to amplify brand presence and campaign reach.* Manage and optimise the influencer marketing platform, ensuring seamless campaign execution, accurate reporting, and strong relationships with creators to drive brand engagement and ROI.* Support the Sales team with their digital marketing requirements.* Conduct research and monitor competitor digital activity, including new product launches, campaigns, and promotions.* Produce monthly marketing reports (website analytics, Google Analytics, social media performance, database insights).* Analyse market data to inform strategy and decision-making.* Raise purchase orders internally and externally with suppliers.* Contribute to video content creation for key marketing campaigns.* Assist in organising annual customer events and exhibitions.* Carry out any other ad hoc responsibilities as required by your Line Manager.**Skills/Experience Required:*** University Degree (or equivalent) ideal, preferably in Marketing.* Proven experience in a marketing role, ideally with digital marketing focus.* Strong organisational and project management skills.* Creative mindset with excellent attention to detail.* Proficiency in MS Word, PowerPoint, Excel, Outlook; Adobe/Photoshop desirable.* Solid understanding of social media platforms and web technologies.* Ability to work collaboratively in a fast-paced, growing team.* Experience working with external marketing agencies and influencers highly desirable* Willingness to travel within the UK and occasionally internationally.* Flexibility for occasional weekend work.* Highly motivated with a proactive approach to responsibilities.* Knowledge of the power tool market is an advantage but not essential.#LI-LR1 #LI-LD1 #TTI-EMEA #Milwaukee-UKAt TTI, we are committed to being an equal opportunity employer. We believe in creating a supportive environment where everyone can thrive and grow. If you're looking to join a forward-thinking company that values collaboration, innovation, and impact — we’d love to hear from you. Apply now and be part of something exciting!Visit