Regional Sales Manager West/North of UK

HMS Networks AB; Coventry; Hybrid; GBP 45,000 - GBP 55,000; Full time

Job summary

A leading industrial solutions provider is seeking a Regional Sales Manager to drive business growth in the UK for their Industrial Data Solutions division. This role requires a strong background in technical sales, excellent communication skills, and the ability to manage regional territories. The position offers a competitive salary between £45,000 and £55,000 annually, along with a bonus structure, hybrid work model, and opportunities for continuous training and career development. Join this dynamic team and make a significant impact in industrial IoT.

Benefits

Competitive base salary

Bonus structure

Company car

Continuous training

International team culture

HMS Shares incentives

Qualifications

• Proven track record in technical/solution sales within industrial automation.
• Experience in B2B solution selling, preferably within industrial tech.
• Driving license and ability to travel regularly (50-60%).

Responsibilities

• Proactively hunt and acquire new direct customers and key accounts.
• Develop and execute a strategic growth plan within vertical industries.
• Collaborate closely with product specialists and marketing to deliver solutions.

Skills

Technical/solution sales experience

Relationship building

Self-motivation

Clear communication

Understanding of IT networks

Education

Degree in Engineering, Business or related field

Job description

At HMS Industrial Networks, our people are at the heart of our success. We recognize the tremendous contributions of our employees and are committed to fostering a vibrant, innovative, and welcoming culture where everyone can grow and develop both personally and professionally. We value diverse perspectives, collaboration, and innovation, empowering individuals to thrive in a flexible, supportive environment while shaping the future of industrial IoT and connectivity.

Do you want to make an impact as a Regional Sales Manager in our Industrial Data Solutions division?Are you passionate about building strong customer relationships, hunting new business, working with Key Accounts, solving challenges with innovative technologies like IT Network & Security, Diagnostics, or Industrial IoT architectures, and working in a collaborative international team?

Join a fast-growing company that values teamwork, diversity, and continuous learning. We’d love to hear from you!

About HMS Industrial Networks

At HMS Industrial Networks, our mission is to enable industrial connectivity and empower data-driven transformation. Through our IDS (Industrial Data Solutions) division, we deliver innovative solutions via trusted brands like Ewon, Red Lion, N-Tron, and Anybus Wireless. We’re redefining industrial intelligence by integrating hardware, software, and services for industries such as Food & Beverage, Water/Wastewater, Energy, Oil & Gas, and Logistics.

We are an international company with a strong cultural foundation built on Heart, Mind, and Soul. Collaboration, innovation, and continuous development are at the heart of how we grow — and how we support our people.

Position Overview

We are seeking Regional Sales Managers (RSMs) to join our UK IDS team and drive direct business growth. Each RSM will own a dedicated territory: either West UK, East UK, or Scotland & Ireland.

The RSM will be responsible for identifying and developing new business opportunities (hunter profile), finding and growing strategic Key Accounts, and acting as a consultative partner to customers by offering cutting‑edge industrial connectivity and IoT solutions. This role suits candidates who thrive in customer‑facing roles, are commercially strategic, and comfortable navigating both OT and IT stakeholder groups. Also, there will be a channel partnership support required on their regional areas.

Key Responsibilities

• Regional sales responsibility (West/North UK)
• Proactively hunt and acquire new direct customers and key accounts in industrial verticals.
• Develop and execute a strategic growth plan within vertical industries including Food & Beverage, Water/Wastewater, Energy and Logistics.
• Position HMS as a trusted technology advisor, combining hardware, software, and services into integrated solutions.
• Collaborate closely with product specialists, application engineers, and marketing to deliver customer‑centric solutions.
• Represent HMS at industry events, exhibitions, and regional customer meetings.
• Maintain and update CRM records, pipeline reports, and forecasts.

Candidate Profile – Must-Have Attributes

• Proven track record in technical/solution sales within industrial automation, IIoT, networking, or cybersecurity.
• Strong relationship builder with consultative, strategic selling approach.
• Self‑motivated with the ability to independently manage a regional territory.
• Clear communicator – able to translate technical concepts into customer value.
• Experience with or understanding of IT networks, industrial protocols, remote access, diagnostics, or cybersecurity solutions.
• Driving license and ability to travel regularly (50-60%).

Education & Experience

• Degree (or equivalent experience) in Engineering, Business, or related technical field.
• Experience in B2B solution selling, preferably within industrial tech.
• Familiarity with key verticals: Water, Energy, Manufacturing, Logistics, Oil and Gas etc.

What We Offer

• Competitive base salary with Bonus structure (Base Salary Band: £45 to £55K Annually depending on the experience and expertise)
• Hybrid working model and regional autonomy
• Company car (based on contract)
• Continuous training and career development
• A supportive, international team culture rooted in innovation and collaboration
• HMS Shares incentives

About the Application process

HMS is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Join us in pushing the boundaries of technology and making a significant impact in the industry. Apply today with your application in English and be part of a team that values your unique perspective and expertise!

The selection process will be conducted ongoing, so do not wait to submit your application!

If you want to know more about the role, please contact Bilal Khan, Commercial Director UK, [e-mail] , if you want to know more about the recruitment process, please contact responsible HR.

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