EMEA Industries Marketing Lead — ABM & Enterprise Growth

Applied Intuition Inc.; Greater London; Hybrid; GBP 80,000 - GBP 110,000; Full time

Job summary

A leading AI technology firm seeks an experienced marketing leader to develop its Industries Segment Marketing function in EMEA. This role involves building and executing marketing strategies targeting key verticals such as Financial Services and Healthcare. Responsibilities include segment-focused demand generation, account-based marketing campaigns, and creating competitive narratives. The ideal candidate has over 10 years in B2B marketing, expertise in EMEA markets, and strong analytical skills, working from the London office at least two days a week.

Benefits

Competitive compensation

Flexible working hours

Generous vacation and parental leave

Qualifications

• 10+ years of B2B marketing experience with significant time in leadership roles.
• Experience in building demand-gen marketing functions from scratch.
• Expertise in EMEA enterprise markets.

Responsibilities

• Create and implement the EMEA Industries marketing strategy.
• Design and execute segment-focused demand generation programs.
• Develop account-based campaigns for priority customers.

Skills

B2B marketing experience

Stakeholder management

Analytical skills

Account-based marketing (ABM)

Campaign strategy development

Education

Bachelor's degree in a related field

Tools

Account intelligence tools (e.g., 6sense, Demandbase)

Job description

A leading AI technology firm seeks an experienced marketing leader to develop its Industries Segment Marketing function in EMEA. This role involves building and executing marketing strategies targeting key verticals such as Financial Services and Healthcare. Responsibilities include segment-focused demand generation, account-based marketing campaigns, and creating competitive narratives. The ideal candidate has over 10 years in B2B marketing, expertise in EMEA markets, and strong analytical skills, working from the London office at least two days a week.