Global Brand & Product Marketing Director

Yoto Limited; United Kingdom; Hybrid; GBP 110,000 - GBP 120,000; Full time

Job summary

An innovative children's audio company in the United Kingdom seeks a Brand & Product Marketing Director. The role involves leading the global brand strategy, executing product marketing, and developing impactful communications. Ideal candidates should have 8–12 years of marketing experience, proven leadership skills, and expertise in launching products across international markets. This is a pivotal role that demands creativity, strategic insight, and exceptional storytelling.

Benefits

Hybrid working environment

Private Medical Insurance

25 days of holiday plus bank holidays

Employee referral bonus

Volunteer days

Qualifications

• 8–12+ years of experience in brand and product marketing, with 3+ years in a senior role.
• Proven experience scaling a brand and launching products internationally.
• Experience managing multimillion-dollar budgets effectively.

Responsibilities

• Own and iterate Global Brand Strategy & identity.
• Lead the global GTM strategy for all product launches.
• Develop and execute multi-channel content roadmap.

Skills

Creative storytelling

Data-driven strategy

Exceptional writing skills

Analytical skills

Leadership

Education

Bachelor's degree

Job description

An innovative children's audio company in the United Kingdom seeks a Brand & Product Marketing Director. The role involves leading the global brand strategy, executing product marketing, and developing impactful communications. Ideal candidates should have 8–12 years of marketing experience, proven leadership skills, and expertise in launching products across international markets. This is a pivotal role that demands creativity, strategic insight, and exceptional storytelling.