Marketing Manager & Business Applications Go To Market

Node4 Ltd; Newbury; Hybrid; GBP 80,000 - GBP 100,000; Full time

Job summary

A dynamic IT company in Newbury seeks a Marketing Manager to spearhead B2B marketing efforts for Business Applications. The ideal candidate should have strong experience in demand generation and marketing strategies within the tech sector. Responsibilities include developing targeted campaigns, collaborating closely with sales and product teams, and driving lead generation initiatives. The position offers a hybrid working model and various employee benefits aimed at promoting work-life balance and personal growth.

Benefits

Hybrid Working

Private Medical Insurance

25 days holidays plus your birthday off

Employee Assistance Program

Discounted Gym Membership

Qualifications

• Strong experience in B2B marketing within IT, Tech, MSP or SaaS.
• Proven ability to run measurable demand generation campaigns.
• Experience with Business Applications like Dynamics 365 ERP/CRM is highly desirable.

Responsibilities

• Build and execute solution-specific marketing plans aligned to our go-to-market strategy.
• Work across teams to ensure multichannel campaigns including email, digital, and events.
• Produce high-quality content for web pages, guides, case studies, and sales tools.

Skills

B2B marketing

Demand generation

Communication skills

Project management

Data analysis

Tools

HubSpot

Salesforce

Google Analytics

Job description

Overview

Become a change maker and join Node4.

Node4 have a committed, talented, and diverse workforce that is growing all the time, but as we expand through our own growth and acquisitions, we never lose sight of the most important part of our business - our people. We want you to grow, learn, and evolve alongside us.

So, whether you're just starting out in your career or looking to progress as an industry professional, Node4 has a place for you.

About the role

Are you a B2B tech marketer with a passion for Business Applications such as ERP, CRM, Data & Analytics and AI? Do you enjoy owning campaigns end‑to‑end and turning insights into high‑impact demand generation? If so, this is an exciting opportunity to make a meaningful impact in a growing, fast‑paced environment.

We’re looking for an experienced Marketing Manager to lead go‑to‑market activity across our Business Applications portfolio, partnering closely with Sales, Product and Alliances to drive pipeline and support revenue growth.

You will

• Build and execute solution‑specific marketing plans aligned to our go‑to‑market strategy.
• Use market, competitor and customer insights to shape messaging, proposition positioning and campaign direction.
• Work across the wider team to ensure multichannel campaigns (email, digital, events, social, ABM, nurture flows).
• Drive full‑funnel demand generation from awareness through to conversion.
• Lead marketing for Business Applications solutions, ensuring strong value propositions and customer‑centric messaging.
• Produce high‑quality content including web pages, guides, datasheets, case studies, videos and sales tools.
• Plan and manage events such as webinars, roundtables and partner‑led activities.
• Work with Microsoft and other key vendors on joint value propositions and co‑marketing programmes, including MDF management.
• Ensure brand consistency across all activity, maintaining high standards of messaging and visual identity.
• Manage budgets, suppliers and campaign delivery to ensure timely execution.
• Collaborate with Sales, Product, Alliances, Commercial, Delivery and Customer Success teams to align marketing with product roadmaps and customer needs.

What success looks like

• Strong campaign performance and a consistent flow of high‑quality leads.
• Increased pipeline across ERP, CRM, Data & Analytics and AI solution areas.
• Clear contribution to marketing KPIs and revenue goals.
• Improved sales enablement engagement and usage of collateral.
• Strong relationships with internal stakeholders and vendor partners.

What will you bring

• Strong experience in B2B marketing within IT, Tech, MSP or SaaS.
• Proven ability to run measurable demand generation campaigns.
• Experience with Business Applications (e.g. Dynamics 365 ERP/CRM, Data & Analytics) is highly desirable.
• Strong communication skills with the ability to simplify technical concepts.
• Experience using martech platforms such as HubSpot, Salesforce, Google Analytics or similar
• Excellent organisational and project management skills.
• Data‑driven approach with experience analysing performance and ROI.
• Experience working with external suppliers, agencies and designers.
• Comfortable collaborating with stakeholders at all levels.
• Willingness to travel when required.

Nice to have

• Familiarity with Microsoft GTM motions, co‑sell, solution plays and MDF processes.
• Experience in sales enablement and supporting commercial teams.
• SEO knowledge and digital optimisation skills.
• Strong content creation and storytelling capability.

What can we offer you

• Hybrid Working
• Private Medical Insurance or Company Paid Health Cash Plan
• Employee Assistance Program
• 25 days holidays plus your birthday off
• Option to purchase additional holiday (up to 5 days)
• Company Pension Scheme
• Life Assurance x 4
• A diverse workforce
• Employee investment with Node4 training Academy
• Family savings and shopping discounts through the Node4 benefits portal.
• Discounted Gym Membership
• Modern facilities with open and welcoming breakout areas
• Company Social events
• Never ending supply of hot and cold drinks, biscuits, sweets, and fruit

Why join Node4?

Founded in 2004, Node4 has experienced exceptional growth and success over the years. From an office in Derby to locations nationwide. From three people to a workforce of over 1200. We believe that our people are the driving force behind our success. We are a vibrant, passionate, and diverse team committed to providing exceptional service as standard. We are proud of our employees and the environment that reflects our core business values of Passion, Innovation, and Trust.

Node4 is the place to be if you are passionate about technology and providing exceptional service while developing your career within a welcoming and evolving company.

Take a look at the our story