Head of Digital Growth & PPC Strategy

Spa Breaks Ltd; Brighton; Hybrid; GBP 60,000 - GBP 80,000; Full time

Job summary

A leading travel agency in Brighton seeks a Head of Digital to lead strategic development and execution of its digital marketing strategy. The job entails optimizing ROAS, managing PPC campaigns, and expanding channels while driving customer acquisition. Ideal candidates should have significant digital marketing experience, especially in PPC and analytics. This role combines both strategic leadership and hands-on execution, making it perfect for someone with strong analytical skills and a passion for digital growth.

Benefits

Hybrid Working

Holiday Buy Back Scheme

Path to Wellness Programme

Employee Assistance Programme (EAP)

Online GP Service

Flu Jab Vouchers

Gym Allowance

Cycle to Work Scheme

Perkbox Membership

In-house Discounts

Employee Referral Scheme

Social Events

Familiarisation Trips

Long Service Awards

Life Insurance

Nursery Scheme

Qualifications

• Experience in digital marketing with significant PPC budget management.
• Proven track record in scaling digital channels while maintaining efficiency.
• Solid understanding of SEO and affiliate marketing channels.

Responsibilities

• Lead digital marketing strategy, optimizing ROAS across channels.
• Execute hands-on campaign management, including testing and troubleshooting.
• Develop and implement strategic plans to enhance channel mix.

Skills

PPC expertise

Google Ads proficiency

Analytical skills

Strategic thinking

Stakeholder management

Tools

GA4

Tableau

Job description

A leading travel agency in Brighton seeks a Head of Digital to lead strategic development and execution of its digital marketing strategy. The job entails optimizing ROAS, managing PPC campaigns, and expanding channels while driving customer acquisition. Ideal candidates should have significant digital marketing experience, especially in PPC and analytics. This role combines both strategic leadership and hands-on execution, making it perfect for someone with strong analytical skills and a passion for digital growth.