Customer Relationship Manager

Barchester Healthcare Homes Limited; Croydon; On-site; GBP 60,000 - GBP 80,000; Full time

Job summary

A leading care home provider in the United Kingdom is seeking a Customer Relationship Manager to enhance sales and increase occupancy rates. The ideal candidate will have a sales background, ideally in healthcare, and be proficient in CRM tools like Salesforce. Responsibilities include managing enquiries, networking within the community, and supporting marketing efforts. This position offers a competitive salary, commission structure, and opportunities for career development in a supportive team environment.

Benefits

Attractive salary with commission

Retail and leisure discounts

Wellbeing support services

Opportunities for development

Qualifications

• Proven sales and marketing experience preferably in healthcare.
• Ability to analyse data on Salesforce or similar CRM application.
• Self-motivated and target driven individual.
• Interpersonal and professional qualities are essential.
• Full UK driving licence required.

Responsibilities

• Manage enquiries to improve conversion rates.
• Network within the community to generate enquiries.
• Support marketing activities to drive occupancy.
• Identify opportunities to enhance sales performance.
• Represent the company in a professional manner.

Skills

Sales and marketing experience

Interpersonal skills

Self-motivated

Data analysis

Confidence in Microsoft Office

Tools

Salesforce

Microsoft Office

Job description

Barchester are recruiting a Customer Relationship Manager to join our prestigious care home team. We are looking for a professional sales professional who will support this home to increase occupancy. This is your opportunity to work alongside an exceptional management team to ensure the success of a first-class care home. You will deliver a full range of sales and marketing approaches to drive sales including handling enquiries, developing the digital profile of the home and networking with the local community.

Barchester are an industry-leading care provider, holding some of the best quality ratings of any large care home provider in the UK, with a clear focus on providing our residents with exceptional quality care.

REWARDS PACKAGE

• Attractive salary, alongside a competitive commission structure
• Access to a range of retail and leisure discounts
• Access to a range of wellbeing support and Best Doctors Service
• Opportunity to develop within a hugely supportive team

RESPONSIBILITIES

• Managing enquiries to improve the conversion rates and achieve occupancy targets
• Excellent communication skills.
• Networking within the local community to raise the profile of the home and generate enquiries
• Supporting local and wider marketing activities to generate enquiries, drive conversion rates and increase occupancy
• Identifying opportunities to improve sales and marketing performance

NEED TO HAVE

• Have proven sales and marketing experience preferably in healthcare but not essential
• Have the ability to analyse data on Salesforce or similar CRM application
• Be self‑motivated and target driven
• Have interpersonal and professional qualities
• Confident user of Microsoft Office (Excel/Powerpoint)
• Full UK driving licence.

NEED TO DO

• Represent Barchester and our state of the art home in a friendly and professional manner.
• Responsible for all sales activity for the home.
• Talking to potential new residents over the phone, and providing informative and welcoming tours of the home.
• Engage with residents and relatives to understand their experience and requirements.
• Respond to sales enquiries.
• Actively generate leads and identify local marketing opportunities.
• Maintain a contacts database.

Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.