Influencer Executive

The Boots Company PLC; Nottingham; Hybrid; GBP 60,000 - GBP 80,000; Full time

Job summary

An established wellness brand in the UK is seeking an Influencer Executive to lead influencer marketing initiatives. The role involves managing influencer campaigns, supporting content creation, and ensuring effective communication with external partners. Candidates should possess at least two years of relevant experience and a passion for the influencer culture. The position offers a comprehensive benefits package and opportunities for professional growth in a supportive environment.

Benefits

Boots Retirement Savings Plan

Discretionary annual bonus

Generous employee discounts

Enhanced leave pay for new parents

Flexible benefits scheme

Access to 24/7 employee support

Qualifications

• At least two years’ experience in influencer marketing, social media, PR, or content creation.
• Passion for influencer culture and understanding of creator tiers.
• Awareness of social platforms and great content.

Responsibilities

• Support campaign delivery and coordination of influencer campaigns.
• Manage contracts, usage rights, and payments.
• Assist with influencer events and product logistics.

Skills

Influencer marketing

Social media

PR

Content creation

Relationship building

Organizational skills

Job description

About the role:

As an Influencer Executive at Boots UK, you’ll play a key role in delivering our exciting influencer marketing activity – helping to bring our campaigns, trade activity, brand stories and partnerships to life across our wellness category.

Working closely with the Influencer Manager and wider brand, content and social team, you’ll support the day-to-day running of influencer campaigns, talent coordination, briefing, contracting, content reviews, reporting and relationship management.

Key Responsibilities:

• Support campaign delivery: Help plan, coordinate and deliver influencer campaigns across key brand moments and revenue driving opportunities.
• Talent coordination: Assist in managing our influencer roster – ensuring creators are on brand, well‑briefed and delivering quality content to deadlines.
• Admin management: Look after contracts, usage rights, POs, payments and content trackers to ensure smooth campaign operations.
• Event coordination: Support the influencer team with the creation of influencer events – from ideation, talent selection and comms, sample ordering and coordination, itinerary, collaboration with other teams including marketing and trading and agency liaison.
• Briefing & content review: Support the creation of influencer briefs, reviewing content and captions for accuracy, tone of voice and brand alignment.
• Campaign reporting: Gather performance data, track KPIs and support post‑campaign analysis to measure impact and learnings.
• Cross‑team collaboration: Work with brand, trading, paid media and social teams to ensure influencer content supports business priorities.
• Product logistics: Coordinate product send‑outs and ensure influencers receive the right products at the right time.
• Trend awareness: Keep up to date with influencer and social trends, helping the team identify new talent and cultural opportunities.

What you’ll need to have:

• At least two years’ experience within Wellness and the industry, working in influencer marketing, social media, PR or content creation – either in‑house, agency or freelance.
• Passion for influencer culture, with an understanding of different creator tiers (macro, midi, micro, nano).
• Awareness of social platforms and what great content looks like across each.
• Organised and detail‑oriented – comfortable managing multiple projects at once.
• A creative eye and confidence to share ideas and suggestions.
• Strong communication and relationship‑building skills.
• Positive, proactive attitude – a true team player who’s eager to learn and grow.

Why Boots:

At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.

Our benefits:

• Boots Retirement Savings Plan
• Discretionary annual bonus
• Generous employee discounts
• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
• Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.
• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

We have a great range of benefits in addition to the above that offer flexibility to suit you – find out more at boots.jobs/rewards. (Please note, any salary estimates given on third‑party sites are not provided or endorsed by Boots and may not be accurate)

What’s next:

If your application is successful, our in‑house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you’ll be notified by email.

Where a role is advertised as full‑time, we are open to discussing part‑time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.