Social Media Specialist

The Boots Company PLC; Nottingham; On-site; GBP 60,000 - GBP 80,000; Full time

Job summary

A leading retail firm in the United Kingdom is looking for a passionate Recruitment Marketing Specialist to manage the delivery of their recruitment social media strategy. Responsibilities include developing engagement strategies across platforms like LinkedIn, Instagram, TikTok, and Facebook, as well as creating content and analyzing performance data. This role offers the chance to work within a dynamic team, providing opportunities for personal growth and career advancement with comprehensive benefits.

Benefits

Boots Retirement Savings Plan

Discretionary annual bonus

Generous employee discounts

Enhanced leave pay for parents

Flexible benefits scheme

Access to counselling and support

Qualifications

• Experience managing multiple social media platforms including LinkedIn, Instagram, TikTok, and Facebook.
• Able to write engaging social media copy and engage stakeholders.
• Understanding of social media trends and ability to create high-quality content.

Responsibilities

• Develop recruitment social media channel strategy across various platforms.
• Manage the social media content calendar.
• Source and create engaging social media content.

Skills

Managing social media platforms

Engaging social media copywriting

Video and photo editing

Data analysis and trend identification

Collaboration and teamwork

Tools

Canva

CapCut

Photoshop

Dash

Sprinklr

Sprout Social

Job description

What you'll be doing

This is an exciting opportunity to join our team of Recruitment Marketing Specialists in the Employer Brand and Attraction team, reporting to the Employer Brand Manager. Part of the HR function, we work together to attract great people into the business via traditional marketing and digital channels. We are looking for a passionate individual to manage the planning, delivery and optimisation of our recruitment social media strategy.

Responsibilities

• Development of the recruitment social media channel strategy across our channels, including LinkedIn, Instagram, Tik Tok and Facebook.
• Manage the social media content calendar
• Management of paid social campaigns
• Source and create engaging social media content
• Management of internal content creator programme
• Use data and insights to continuously optimise our social media strategy, including the creation of monthly reports
• Support the recruitment team and wider business with social media training and best practice

Qualifications

• Experience managing multiple social media platforms including LinkedIn, Instagram, TikTok and Facebook
• Able to write engaging social media copy and also engage key stakeholders
• Understanding of social media trends and ability to create high quality content
• Experience with video and photo editing tools such as Canva, CapCut, Photoshop etc.
• Experience with using social media management tools such as Dash, Sprinklr, Sprout Social etc.
• Analysing and interpreting data to identify trends and insights to inform strategy
• A collaborative personality - able to work as part of a close-knit team and partner with multiple stakeholders across the wider business

Nice to have

• Previous employer brand or recruitment marketing experience

Where your brilliance can take you

This is a small but dynamic team where you\'ll have the opportunity to have real ownership of your work and make an impact. There are lots of opportunities at our Support Office to develop your experience and grow your career in the direction you want to go.

Rewards designed for you

• Boots Retirement Savings Plan
• Discretionary annual bonus
• Generous employee discounts
• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
• Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more.
• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

There\'s lots more in our benefits and discounts, MyBoosts - there to give you that little lift in your everyday. Find out more at boots.jobs/rewards. Exclusions may apply; eligible roles only. Please note that any salary estimates provided on third-party sites are not endorsed by Boots and may not be accurate.

A bit about us

At Boots, we\'re proud to be an equal opportunity employer, creating a place where everyone feels welcome, supported and free to be themselves. We believe that when our people feel valued and included, they thrive, so we\'re committed to creating a brilliant Boots for our people so they can make a difference for our customers and colleagues every time.

What\'s next

If you apply, our team will be in touch to let you know the outcome of your application or to arrange next steps. Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.

Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.

We hope to hear from you soon. Be Brilliant with Boots