Divisional Marketing Manager

Wireshop; United Kingdom; Hybrid; GBP 60,000 - GBP 80,000; Full time

Job summary

A national home builder seeks a Divisional Marketing Manager to lead regional marketing and sales strategies. Collaborating with various teams, you will oversee the marketing function, ensuring brand compliance and maximizing ROI. The ideal candidate has 5+ years in the housebuilding sector, strong digital marketing skills, and experience managing remote teams. Benefits include generous holidays, a company car, and development opportunities.

Benefits

Generous holiday entitlement of 26 days per annum + bank holidays

Choice of company car/ car allowance

Discretionary Bonus Scheme

Holiday Buy Back Scheme

Company Pension Scheme

Private Medical Insurance Scheme

Healthshield membership

Life Assurance Scheme

Share Purchase Plan

Highstreet/ Store Discounts

Development Opportunities

Qualifications

• 5+ years of experience within the housebuilding and/or construction industry.
• Proficient communicator, including experience in managing a remote team.
• Strong analytical and attention to detail.

Responsibilities

• Oversee the Divisional Marketing function, ensuring strategy execution.
• Manage and guide marketing coordinators on regional strategies.
• Collaborate with stakeholders for campaign planning and ROI maximization.

Skills

Digital marketing tools

Copywriting skills

Stakeholder management

Analytical skills

Attention to detail

Remote team management

Education

Degree or CIM/IDM qualified

Tools

Google platforms

Content management systems

Job description

Job Introduction

Gleeson Homes has an exciting opportunity for a Divisional Marketing Manager to join our team. As our Marketing Manager, you will work closely with the Marketing Director, the Sales Managers and the wider Marketing Team to lead the marketing function, by leading sales strategies & regional campaigns. This is an exciting opportunity for Marketing professionals to join a fast growing, national home builder – shaping the future of the Gleeson brand, and leading up a highly talented team.

Main Responsibilities

As a member of the Regional senior leadership team it is crucial, to take a ‘whole company’ perspective to the performance of Building Homes. Changing Lives, being a Gleeson Ambassador for our vision, mission, values and our approach to performance excellence, whilst positively influencing and enhancing the profitability and operational effectiveness of the business.

• Oversee the Divisional Marketing function, by managing and offering guidance to the Marketing Coordinators, ensuring that regional and development marketing strategies are devised, executed, monitored, and evaluated.
• Ensure regional marketing activity across all digital and offline channels is brand compliant, targeted, and maximising ROI, by performing regular checks and organising audits with the Marketing Business Partners.
• Act as custodian of the Master Marketing Plan, liaising with Land, Sales, and BPs to gain insight of new developments, launches, existing activity and future campaign planning.
• Work alongside the Head of Digital Marketing and Communications Manager to plan and implement national campaigns, new buying schemes and tactical and seasonal messaging, as well as allocate budget to existing channels highlighted within the Marketing Toolkit.
• Work collaboratively with key stakeholders to troubleshoot focus developments, ensuring that a practical marketing budget is allocated and that any associated campaigns, content, and copy is scheduled and targeted to gain maximum ROI.

The Ideal Candidate

• Experience of digital marketing tools, including Google platforms and content management systems
• Proficient communicator, including sound copywriting skills
• Excellent stakeholder management skills
• Excellent analytical skills
• Attention to detail and design
• 5 years+ experience within the housebuilding and/or construction industry
• Experience in managing a remote team
• Degree or CIM/IDM qualified
• UK driving licence

Benefits

• Generous holiday entitlement of 26 days per annum + bank holidays
• Choice of company car/ car allowance
• Discretionary Bonus Scheme
• Holiday Buy Back Scheme
• Company Pension Scheme
• Private Medical Insurance Scheme
• Healthshield membership
• Life Assurance Scheme
• Share Purchase Plan
• Highstreet/ Store Discounts
• Development Opportunities