Senior Analyst & Project Management & Campaign Analytics

MarketCast, Inc.; Greater London; Hybrid; GBP 40,000 - GBP 55,000; Full time

Job summary

A leading marketing research firm is seeking a Senior Analyst to join their Campaign Analytics Team. You will manage high-profile entertainment client accounts, focusing on creative materials testing. The ideal candidate will possess strong quantitative and qualitative research skills, a degree in a related field, and experience in consumer insights. This role offers the opportunity to work in a hybrid environment and contribute to innovative solutions in a dynamic industry.

Benefits

Generous annual leave of 29 days, PLUS Bank Holidays

Flextime with core hours between 10 am and 3 pm

2 days’ work from home, per week

Free movie tickets

Enhanced maternity pay

Professional growth and career development

Qualifications

• 2-3 years’ experience in consumer insights or marketing strategy.
• Familiarity with media and entertainment industry.
• Experience managing focus groups.

Responsibilities

• Support project management and delivery of creative materials testing.
• Work closely with client research teams for project setup.
• Ensure client requirements are met and oversee data delivery.

Skills

Creative mindset

Attention to detail

Quantitative research

Qualitative research

Excellent writing skills

Education

Bachelor’s degree in social sciences, Marketing, Business, Media & Communications, Film Studies or related fields

Tools

Microsoft Office

Job description

Senior Analyst, Project Management, Campaign Analytics

Job Category: London

Requisition Number: SENIO001646

• Posted : February 6, 2026
• Full-Time
• Hybrid

Locations

Showing 1 location

LONDON, LD EC1R5AR, GBR

Description

Senior Analyst, Project Management, Campaign Analytics.

Location – London

Trusted by the Biggest Brands

With a team of over 600 researchers, technologists, and data scientists, along with a powerful portfolio of advertising and brand research solutions, MarketCast has established itself as a Top 10 global marketing research provider. In fact, more than 80% of the top advertising spenders in the U.S. are MarketCast clients. Our marketing research helps them find the right audiences to target, craft ad creative that resonates, and build long-term brand Fandom and customer loyalty

Powered by People, AI and Data

MarketCast believes AI should amplify, not replace, the consumer’s voice in marketing research. By integrating AI models throughout our research process and organization, we’re transforming how researchers work and how research gets done.

All this is supported by our groundbreaking Research Platform, which brings together our AI models, data science, and technology to accelerate the design, delivery, and analysis of our research and the creation of our insight

We are looking for a Senior Analyst / Project Manager to join our Campaign Analytics Team in London.

You will be joining a leading media & entertainment agency with a primary focus on delivering consumer insights to film studios, streamers and other entertainment clients.

Key Responsibilities:

The position will be primarily focused on supporting MarketCast’s most active and high-profile entertainment client accounts, centered on setup, management and delivery of creative materials testing (trailers, TV spots, posters, digital). Specific responsibilities entail working closely with the client research team to assist with project set up and end-to-end management, ensuring client requirements and objectives are met, developing key research materials and handling proofing, programming and data delivery, overseeing quantitative and qualitative fieldwork, collating industry and internal data, and supporting report outputs (Word and PPT).

We’re looking for someone who:

• Has a creative mindset and proactive attitude: a self-starter, able to work without detailed supervision and take responsibility for fulfilling projects
• Is passionate about films and entertainment – scrutinising content from a commercial point of view, as much as celebrating your personal favourites
• Someone who is comfortable communicating and interacting with others, both internally as a team player and externally with clients and partners
• Is familiar with quantitative and qualitative research
• Brings strong attention to detail and organized approach to work
• Has the ability to work under pressure and handle tight deadlines
• Is comfortable juggling multiple tasks at once
• Has excellent writing and solid PPT and visual presentation skills
• Has flexibility to adapt to shifting priorities and deadlines – you are able to efficiently organize, prioritize and reassess on the fly
• Comes with established and proven academic qualifications

It’ll be helpful if you have:

• 2-3 years’ experience working in consumer insights/consumer research or marketing strategy, or at a media & entertainment-focused company.
• Bachelor’s degree in social sciences, Marketing, Business, Media & Communications, Film Studies, Foreign languages or related fields.
• Experience with / interest in international trends, how culture impacts entertainment tastes and preferences.
• Razor-sharp skills in all basic Microsoft Office applications; knowledge of an array of common communications tools and platforms; experience with or knowledge of research platforms a plus.
• Qualitative experience, including managing and/or supporting focus groups
• A professional background related to entertainment

Our Vision:

We are creating the most tech and data-forward research business on the planet, where primary research, AI, and big data work together to solve complex marketing, content, and product development challenges.

Our Values:

Radical Candor

Caring personally while challenging directly – offering feedback that is honest and clear, but always rooted in genuine empathy and respect for the individual.

Client Obsession

Maintaining an unwavering focus on understanding and exceeding client needs and expectations, consistently delivering value, and building lasting partnerships through proactive communication, responsiveness, and a relentless commitment to client success.

Unmatched Expertise

A level of deep, specialised knowledge and skill that exceeds industry standards, allowing delivery of innovative, tailored solutions to complex client challenges, driving superior outcomes. Fostering growth for our talent and establishing a reputation for excellence.

We are social scientists, data geeks, brand junkies, and movie fanatics. We obsess on audience segments, norms, models and methodologies. This passion transforms client problems into breakthroughs and investments into impact.

At MarketCast, we don't just accept differences - we embrace them, support them, and thrive on them for the benefit of our global culture and success. MarketCast is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of age, disability, gender reassignment, marital status, pregnancy and maternity, race, religion or beliefs, sex and sexual orientation.

In addition to your salary, MarketCast believes in providing a competitive total rewards package for its employees. MarketCast offers employees a holistic and wide array of benefits, such as:

• Generous annual leave of 29 days, PLUS Bank Holidays
• Flextime with core hours between 10 am and 3 pm
• 2 days’ work from home, per week
• A suite of benefits, including free movie tickets
• Enhanced maternity pay
• Regular social events in both of our UK locations
• Professional growth and career development, including LinkedIn Learning

All benefits are subject to eligibility requirements, and the terms of our official plan may be modified or amended from time to time.

GDPR & Privacy Notice:

GENERAL DATA PROTECTION REGULATION (UK GDPR) NOTICE: The organisation collects and processes personal data relating to its applicants, employees and former employees to manage pre-employment and employment relationships and post-employment obligations. The organisation is committed to being transparent about how it collects and uses that data and to meeting its data protection obligations. For further information on the information we collect, how it’s used, and how it\'s protected, please contact the MarketCast UK HR Team.