Senior Digital Engagement Officer

The Equality Trust; Greater London; Hybrid; GBP 42,000; Full time

Job summary

A national charity in London is seeking a Senior Digital Engagement Officer to enhance its digital communication strategies. This role involves creating engaging content, managing social media campaigns, and developing digital fundraising appeals. Ideal candidates possess experience in digital engagement and public relations, with a strong ability to simplify complex topics for diverse audiences. The position offers flexible working conditions with a focus on social and economic justice.

Benefits

Flexible working

25 days annual leave + bank holidays

Supportive team environment

Qualifications

• Proven experience in a digital engagement or public relations role.
• Experience planning and delivering communications campaigns.
• Ability to communicate complex information to diverse audiences.

Responsibilities

• Develop and implement digital communications strategies.
• Create engaging content for social media and website.
• Lead digital fundraising appeals and campaigns.

Skills

Digital communications

Content creation

Social media campaign management

Fundraising

Public relations

Tools

WordPress

Canva

Adobe Suite

Hootsuite

Job description

Title: Senior Digital Engagement Officer
Hours: Full time (35 hours a week) – we are open to job shares and part time work
Salary: £42,064.78 (3.1% inflationary pay increase from 1st April 2026)
Location: London (Vauxhall) – we are open to hybrid working with at least 2 days per week working in person
Benefits: closure between Christmas and New Year, BHSF cashback including dental and optical refunds, EAP, flexible working, remote work, 25 days annual leave + bank holidays (prorated for part-time staff), work phone and laptop provided.
Employment details: Permanent subject to funding
Reporting to: Co-Executive Director (Priya Sahni-Nicholas)

APPLICATION DETAILS

Please submit your CV and application via this form by 9am Thursday 5th February 2026.

INTERVIEW DATE: Friday 13th February 2026, to be held online.Interview questions will be shared 24-hours in advance.

START DATE: ASAP to be agreed with successful candidate.

This post is advertised as full time 35 hours per week and we have a Flexible Working Policy. This post may require travel to events as appropriate.

This post may require some evening and weekend work which can be taken as TOIL.

If you are passionate about dismantling inequalities and working for social and economic justice, even if you don’t fully meet the person specification, then we want to hear from you!

We are looking for a motivated and organised individual who enjoys working in a high trust, high autonomy environment with remote, supportive line management. We offer a dynamic, friendly team and an empowering and flexible working environment. Equality Trust is committed to diversity, equity and inclusion in recruitment. We know that organisations with a diverse team perform better, and we particularly welcome applications from those who identify as from the Global Majority, working class, LGBT+, disabled and older applicants.

Application questions [300-500 words per answer]

Please submit your answers and your CV on this form by 9am Thursday 5th February 2026.

• The Equality Trust works to challenge concentrations of income, wealth and power through digital communications. Describe a digital campaign or communications strategy you’ve developed that successfully engaged supporters and achieved measurable outcomes. What metrics did you use to evaluate success, and what would you do differently with hindsight?
• A core part of this role involves translating complex information about structural inequalities into compelling, accessible content for diverse audiences. Please provide an example of when you’ve taken a complex policy issue or dataset and transformed it into engaging digital content. What approach did you take and what channels did you use?
• This role requires developing supporter journeys and digital fundraising appeals to meet key targets. Can you describe your experience with digital fundraising? Please include specific examples of how you’ve used social media, email, or other digital channels to convert supporters into donors, and what results you achieved.
• Describe a situation where you’ve had to respond to an unexpected challenge or crisis in your digital communications work. How did you adapt your strategy, what decisions did you make, and what was the outcome?

Job Description

Purpose of the role

The Senior Digital Engagement Officer will play a crucial role in developing and implementing the organisation’s digital communications strategies enabling an even greater reach of our campaigns and messages. You will write engaging content to drive a stronger, integrated presence in social media channels and our website in order to support our campaigns, fundraising and educational aims. You will continue to ensure that the relationship between the concurrent polycrises we face of the cost of living scandal, environmental emergency and democratic breakdown and structural inequalities of income, wealth and power are high on the national agenda.

Responsibilities

Digital content for supporter engagement, growing our supporter base and fundraising.

• Develop and deliver an evolving digital communications approach to help achieve key fundraising targets, and increase supporter engagement.
• Develop and deliver supporter journeys, integrated fundraising and campaigns plans.
• Develop and deliver digital fundraising appeals, alongside the Co-Executive Directors.
• Deliver on the creation and design of social media assets, videos, reports and other material across projects.
• Work with colleagues and aligned organisations on in‑person events (this may include meetings, stunts and demonstrations) to generate digital content that drives change.
• Write, commission and edit content for our website, supporter emails and social media channels that is compelling, accessible, imaginative and aligned with Equality Trust’s tone of voice and key messaging.
• Plan and deliver a calendar of effective communications with the aim of increasing supporter engagement with our work and achieving fundraising targets.
• Work with colleagues, stakeholders and project participants to create diverse compelling digital content that engages and informs our audiences.
• Engage and manage creative agencies where necessary to produce the assets needed to meet campaign and fundraising objectives.
• Work with colleagues to produce reports, briefings and targeted advocacy and influencing materials.
• Work with Equality Trust team to engage a range of media outlets to reach a diverse audience.
• Work with the appropriate staff to amplify the voices of those experiencing the sharp end of inequalities.
• Provide regular statistical and financial analysis on the effectiveness of the digital communications strategy to inform long term plans and organisational learning.
• Lead on all data protection and compliance issues relating to digital fundraising and communications, including on accessibility.

Social media strategy for fundraising and campaigning

• Design and deliver a social media strategy to raise Equality Trust’s profile and support fundraising and campaigning targets, adapting strategy where necessary.
• Write supporter facing content to generate public engagement on our platforms, with a particular focus on Facebook, LinkedIn, Instagram and short‑form video.
• Explore the potential of paid social ads and the Google Ad grant.
• Use an evidence‑based approach to advice on best practice, development of audience‑specific content and innovative ways of working.
• Ensure that all Equality Trust’s social media profiles and content reflect the needs of our audiences and help meet the objectives of the organisation.
• Research, assess and understand trends in social media to ensure that Equality Trust is up to date, and tapping into opportunities which could grow our profile, supporter base and reputation.
• Lead social media monitoring, ensuring that we have the most up to date tools to effectively evaluate the reach and impact of our messaging, fundraising, and campaigning.

General digital communications

• Develop and maintain Equality Trust brand guidelines, key messages and tone of voice for use across media, including digital channels and printed publications.
• Support colleagues across the organisation to create, deliver and disseminate digital organisational communications as necessary, including key stakeholder communication.
• Content manage website to ensure continual improvements, including SEO optimisation, managing site developments, internal stakeholder consultations and external supplier relationships.
• Work with the Co-Executive Directors to curate the most effective brand identity and aligned messaging for the organisation across channels.

Organisational

• Conduct all work according to the policies and procedures of Equality Trust as appropriate and participate in review of these as required.
• Carry out administrative tasks (e.g. recording information onto database, filing etc.) in support of own work and that of the team as necessary.
• Participate fully in individual supervision, training and appraisal.
• Participate fully in regular project meetings, planning and review sessions and events as required and Equality Trust internal meetings as appropriate.
• Take on other duties consistent with the nature of the post.

Person Specification

Communications and strategy

• Proven experience in a digital engagement, comms or public relations role, preferably in a third sector organisation.
• Proven ability to grasp complex information and convert it into simple and accessible language for a variety of audiences.
• Previous experience of planning, delivering and evaluating fundraising and policy‑influencing communications.
• Experience of managing media crises.
• Proven track record of success with member and supporter communications and engagement.
• Experience of using monitoring tools to measure impact and performance and evaluate communications campaigns.

Social media

• Experience of consolidating and running successful social media campaigns.
• Experience of planning, managing and evaluating social media activity and campaigns.
• Experience of using social media to fundraise.

Website and multimedia

• Experience of website content management systems and website design and development (our current site is in WordPress).
• Basic graphic design skills to create digital collateral using Canva or similar.
• Experience of running and supporting online events.
• Experience of making/editing films and podcasts.
• Confidence with using advanced graphic design software e.g. Adobe or equivalent to create social media content. Hootsuite or similar tools to maximise social media engagement.

Abilities and Skills

• A creative and strategic media relations professional, proactive with initiative, actively seeking information from internal or external sources as required.
• Excellent proofreading skills with a meticulous eye for detail.
• Ability to deliver to deadlines in a fast‑moving environment.
• Excellent presentation and verbal skills with the ability to communicate at a variety of levels.
• Excellent writing skills with the ability to present complex issues in a memorable, engaging, succinct and persuasive manner.
• Ability to understand and use quantitative and qualitative data as part of digital communications work.
• Ability to master a new brief quickly.
• A demonstrable commitment to the principles that underlie the Equality Trust’s work.
• Computer literate with excellent knowledge of Microsoft Office packages ( PowerPoint) and Google Suite.
• Excellent interpersonal skills, ability to persuade, influence and collaborate with a range of internal and external stakeholders, sensitive to their communications needs
• Willingness and ability to work flexible hours when needed
• An excellent team player who has previous experience of working as part of a small, busy team with a ‘can do’ attitude.

This post reports directly to Priya Sahni‑Nicholas, Co-Executive Director.

This role may involve some travel. It may also require evening and weekend work, for example to attend events, for which TOIL will be given.

We can only accept applications if you are eligible to work in the UK.

About The Equality Trust

The Equality Trust is the national charity that challenges concentrations of income, wealth and power to create conditions where people and communities thrive so that everyone can live a good life. To make this happen we gather evidence, build coalitions for change, campaign, and support others to do so.

Inequality in the UK is among the highest in the developed world. Evidence shows that this is bad for everyone. People in more equal societies live longer, have better mental and physical health and are more socially mobile. Community life is stronger where the income gap is narrower, children do better at school and they are more likely to achieve their potential. Rates of drug and alcohol addiction are lower. When inequality is reduced people trust each other more, there is less violence and rates of imprisonment are lower.

We want a just and equitable transformation in UK society where a more equal distribution of income allows everyone to have a decent standard of living and high wellbeing; a greater flow of wealth and resources is channelled to communities and public services; and the structures supporting power and decision making are more inclusive, diverse and participatory.

We are at the forefront of debates to tackle structural inequalities as well as supporting local grassroots groups to bring about change in their areas. The Equality Trust is working with others to build a social movement for change – through research, organising at grassroots level, amplifying voices less often heard through our communications and campaigning.