Senior Exhibitions Marketing Lead

Mark Allen Group; Greater London; Hybrid; GBP 40,000 - GBP 48,000; Full time

Job summary

A leading specialist media organization based in Greater London seeks a Senior Event Marketing Manager to lead marketing strategies for exhibitions. The role focuses on executing multi-channel campaigns to drive engagement and increase attendance while closely monitoring performance using data-driven insights. Candidates should have substantial marketing experience, particularly in B2B contexts, and proven capabilities in budget management and communication. It offers a hybrid working environment and opportunities for personal and professional growth.

Benefits

Flexible working environment

Tailored development opportunities

Mentoring programs

Qualifications

• Solid marketing experience operating at Marketing Manager level or above.
• Proven experience planning and delivering marketing campaigns in B2B marketing.
• Strong analytical skills with the ability to turn data into actionable insights.

Responsibilities

• Own and deliver the marketing strategy for multiple exhibitions.
• Plan a targeted 12-month multi-channel campaign.
• Develop, monitor, and analyze campaign performance using data insights.
• Manage event websites and create relevant content.
• Collaborate with editorial and commercial teams.
• Build strong internal and external relationships.
• Report regularly on performance and insights.

Skills

Marketing experience at Manager level

Data-driven decision-making

Campaign planning and delivery

Analytical skills

Proficiency in CRM systems

Excellent communication

Budget management

Collaborative team player

Tools

Marketing automation platforms

Analytics tools

Job description

A leading specialist media organization based in Greater London seeks a Senior Event Marketing Manager to lead marketing strategies for exhibitions. The role focuses on executing multi-channel campaigns to drive engagement and increase attendance while closely monitoring performance using data-driven insights. Candidates should have substantial marketing experience, particularly in B2B contexts, and proven capabilities in budget management and communication. It offers a hybrid working environment and opportunities for personal and professional growth.