Senior Event Marketing Manager

Mark Allen Group; Greater London; Hybrid; GBP 40,000 - GBP 48,000; Full time

Job summary

A leading specialist media organization based in Greater London seeks a Senior Event Marketing Manager to lead marketing strategies for exhibitions. The role focuses on executing multi-channel campaigns to drive engagement and increase attendance while closely monitoring performance using data-driven insights. Candidates should have substantial marketing experience, particularly in B2B contexts, and proven capabilities in budget management and communication. It offers a hybrid working environment and opportunities for personal and professional growth.

Benefits

Flexible working environment

Tailored development opportunities

Mentoring programs

Qualifications

• Solid marketing experience operating at Marketing Manager level or above.
• Proven experience planning and delivering marketing campaigns in B2B marketing.
• Strong analytical skills with the ability to turn data into actionable insights.

Responsibilities

• Own and deliver the marketing strategy for multiple exhibitions.
• Plan a targeted 12-month multi-channel campaign.
• Develop, monitor, and analyze campaign performance using data insights.
• Manage event websites and create relevant content.
• Collaborate with editorial and commercial teams.
• Build strong internal and external relationships.
• Report regularly on performance and insights.

Skills

Marketing experience at Manager level

Data-driven decision-making

Campaign planning and delivery

Analytical skills

Proficiency in CRM systems

Excellent communication

Budget management

Collaborative team player

Tools

Marketing automation platforms

Analytics tools

Job description

Hybrid (Herne Hill, London, 3 days in office)

The salary is up to £47,500 (DOE) plus 20% bonus and company benefits.

This role plays a key part in leading and elevating marketing for MA Exhibitions, ensuring our events reach the right audiences, drive engagement, and deliver measurable commercial impact

As Senior Event Marketing Manager, you will shape, deliver, and improve multi-channel marketing campaigns across multiple events within the MA Exhibitions portfolio. You will work in a fast-paced, specialist media environment where commercial awareness, audience insight, and collaboration are key

This is a role for someone who enjoys ownership, thrives on data-driven decision-making, and is motivated by seeing campaigns have real-world impact on attendance, engagement, and sales outcomes. It’s a fantastic opportunity for someone with solid experience as a Marketing Manager who is looking to take the next step in their career

As a Senior Event Marketing Manager, you wi

Responsibilities

• Own and deliver the marketing strategy and campaign execution for multiple exhibitions, ensuring all activity meets objectives, deadlines, and business goa
• Plan and manage a targeted 12-month multi-channel campaign to drive registrations, onsite attendance, and generate qualified sales lea
• Develop, monitor, and analyse campaign performance, using data insights to refine tactics and continuously improve resul
• Manage event websites and create compelling, relevant content aligned to the campaign lifec
• Collaborate with editorial, commercial, and events teams to produce content across email, social media, direct mail, and other channe
• Build strong internal and external relationships, acting as the ‘go-to’ marketing lead for your events, and oversee vendor relationships and budget manageme
• Report regularly to the Head of Marketing for Exhibitions and Event Directors on performance, insights, and next steps throughout the campaign cyc

What We’re Looking

Must-Have

• Solid marketing experience operating at Marketing Manager level or abo
• Proven experience planning and delivering marketing campaigns, ideally in exhibitions or B2B marketi
• Strong analytical skills with the ability to turn data into actionable insigh
• Proficiency in marketing automation platforms, CRM systems, and analytics too
• Strategic thinker who aligns marketing plans with broader business goa
• Excellent communication, copywriting, and attention to deta
• Experience managing budgets and external suppliers effective
• Collaborative team player who thrives in a busy, creative environme

Nice-to-Have

• Experience working on multiple campaigns simultaneously within a live events or exhibitions conte
• Knowledge of the professional B2B audience landscape, particularly in specialist med
• Experience managing or leading a small t

Team

If you do not meet every requirement but bring transferable skills, sound judgement and fresh thinking, we encourage you to apply.

• Be part of a specialist media business with strong, trusted brands and loyal professional audie
• Work in a hybrid environment that supports focus, collaboration and flexibi
• Learn and grow through tailored development, mentoring and hands-on experi
• Contribute to work that informs, connects and supports industries that ma
• Join a culture grounded in passion, creativity, fairness and long-term thin

How To

• Apply - Upload your application via our careers site.
• Include a short video introduction if you wish (optional). References or recommendations can also be shared (optional).

Right to Work

Applicants must have the right to live and work in the UK. We do not offer visa sponsorship.

About Us

For over 40 years, Mark Allen Group has built and grown specialist media brands that inform, connect and support professional communities. We operate across healthcare, education, agriculture, business, finance, travel retail, exhibitions and critical communications, combining trusted content, data, events and insight. We are a commercial media owner with a long-term mindset, balancing strong legacy brands with innovation and evolution. Our people play a central role in shaping how our audiences engage with us today and how we grow for the future. Whether you’re just starting or looking for the next step in your career, Mark Allen will provide you an opportunity to excel.