Strategic Econometrics & Marketing Mix Lead

Centrica plc; Greater London; Hybrid; GBP 60,000 - GBP 80,000; Full time

Job summary

A leading energy company is seeking an Econometrics Manager to join their Data Science team in Greater London. This role is pivotal in analyzing marketing effectiveness through econometric and Marketing Mix Modelling techniques. The successful candidate will work with various commercial teams, translating complex data insights into actionable strategies. With a focus on big data analysis and predictive analytics, the position offers a flexible hybrid working environment—approximately two days per week in the office. Competitive benefits are provided.

Benefits

Flexible total rewards

Support for financial, physical, and emotional well-being

Qualifications

• Proven experience in marketing mix modelling and big data analysis.
• Strong understanding of marketing, pricing, and promotional strategies.
• Solid Python skills for data manipulation and visualisation.

Responsibilities

• Build and maintain econometric models to drive commercial value.
• Analyse large datasets to assess marketing impact on customer engagement.
• Communicate findings effectively to stakeholders through presentations.

Skills

Big Data analysis

Econometrics

Marketing Mix Modelling

Python

Microsoft Excel

Statistical modelling

Communication skills

Job description

A leading energy company is seeking an Econometrics Manager to join their Data Science team in Greater London. This role is pivotal in analyzing marketing effectiveness through econometric and Marketing Mix Modelling techniques. The successful candidate will work with various commercial teams, translating complex data insights into actionable strategies. With a focus on big data analysis and predictive analytics, the position offers a flexible hybrid working environment—approximately two days per week in the office. Competitive benefits are provided.