Manager, Product Promotion & Digital Initiatives

Oxford University Press; Oxford; Hybrid; GBP 60,000 - GBP 80,000; Full time

Job summary

A prominent educational publisher in England is seeking a Manager for Product Promotion & Digital Initiatives. This role involves strategic marketing to enhance the visibility and adoption of Higher Education and Academic Technology products. The ideal candidate will drive customer engagement through innovative campaigns and utilize AI tools to optimize marketing efforts. You will collaborate closely with internal teams and external partners, ensuring a seamless delivery of initiatives. A strong background in both digital and offline marketing is crucial for success in this position.

Qualifications

• Strong experience in both digital and offline marketing.
• Proven ability to integrate AI tools into marketing strategies.
• Track record of successful customer engagement initiatives.

Responsibilities

• Expand business for HEAT products through strategic plans.
• Support revenue by engaging new customer segments.
• Conduct product demonstrations and gather user feedback.
• Integrate AI for modern promotional approaches.
• Manage relationships with technology partners.
• Plan and execute marketing campaigns across channels.
• Lead eCommerce initiatives to boost product visibility.
• Use CRM tools for customer relationship tracking.
• Provide sales team with resources and training.
• Conduct market research to inform campaigns.

Skills

Strong communication and interpersonal skills

Proficiency in digital and offline marketing channels

Practical understanding of AI tools in marketing

Knowledge of eCommerce platforms

Ability to analyse data

Creative and strategic mindset

Tools

CRM tools (iTrack)

Website analytics

Job description

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Manager, Product Promotion & Digital Initiatives

Location: Noida, UP, IN, 201306

Salary: Dependent on Skills and Experience

Division: Education

Department: Sales Digital (All India)

About the Role

Introduction

This role offers a unique opportunity to and elevate the visibility, market presence, and customer engagement of OUP’s Higher Education and Academic Technology (HEAT) products. For candidates currently employed elsewhere, this represents a meaningful career step into an organisation known for its commitment to advancing knowledge and learning.

You will be joining a team that sits at the intersection of digital marketing, product communication, technology partnerships, and AI‑driven promotional strategy. The role combines creative ownership, customer engagement, and strategic influence—making it an ideal opportunity for someone who wants to drive real impact across both digital and physical channels.

It is an exciting time to join OUP, with ongoing investments in digital capabilities, eCommerce optimisation, and innovative promotional channels. You will work closely with internal teams and external EdTech partners to improve product adoption and enhance the overall customer experience.

What You Will Do

• Develop and expand business for HEAT products by designing and implementing strategic market‑penetration plans.
• Support revenue achievement by identifying new customer segments and driving engagement initiatives.
• Conduct product demonstrations, gather user feedback, and strengthen the customer experience.
• Integrate AI tools into day‑to‑day marketing workflows to unlock more efficient, modern promotional approaches.
• Build and manage strong relationships with technology partners to ensure seamless delivery of projects and timelines.
• Plan and execute both online and offline marketing campaigns, including creation of engaging content such as visuals, graphics, and videos.
• Lead eCommerce marketing initiatives to increase product visibility, online traffic, and conversion across digital platforms.
• Use CRM tools (iTrack, website analytics) for customer segmentation, relationship tracking, and strategic outreach.
• Equip the sales team with marketing materials, training, and product‑support resources.
• Conduct market and competitor research to inform campaign direction and drive innovation in promotional approaches.

Impact of the Role

Your work will directly influence:

• The visibility and success of HEAT products across institutional, trade, and digital markets.
• Customer engagement through data‑driven campaigns and targeted outreach.
• The efficiency and effectiveness of the Sales Support function.
• OUP's ability to innovate in digital marketing, AI‑enhanced promotion, and customer‑centric product positioning.

About You

• Strong communication and interpersonal skills.
• Proficiency in both digital and offline marketing channels.
• Practical understanding and application of AI tools in marketing.
• Strong knowledge of eCommerce platforms and digital product development.
• Ability to analyse data and apply insights to decision‑making.
• Creative and strategic mindset with a strong focus on customer needs.

Key Interfaces

Internal:

• eCommerce Team
• Product Teams

External:

• Department Heads / Academic Deans / Training & Placement Officers in higher education institutions
• Corporate training and development teams

Queries

For questions regarding this role, please contact [e-mail].

We are committed to supporting diversity in our workforce, and ensuring an inclusive environment where all individuals can thrive. We seek to employ a workforce representative of the markets that we serve and encourage applications from all.