Manager, Digital Promotions & AI-Powered Marketing

Oxford University Press; Oxford; Hybrid; GBP 60,000 - GBP 80,000; Full time

Job summary

A prominent educational publisher in England is seeking a Manager for Product Promotion & Digital Initiatives. This role involves strategic marketing to enhance the visibility and adoption of Higher Education and Academic Technology products. The ideal candidate will drive customer engagement through innovative campaigns and utilize AI tools to optimize marketing efforts. You will collaborate closely with internal teams and external partners, ensuring a seamless delivery of initiatives. A strong background in both digital and offline marketing is crucial for success in this position.

Qualifications

• Strong experience in both digital and offline marketing.
• Proven ability to integrate AI tools into marketing strategies.
• Track record of successful customer engagement initiatives.

Responsibilities

• Expand business for HEAT products through strategic plans.
• Support revenue by engaging new customer segments.
• Conduct product demonstrations and gather user feedback.
• Integrate AI for modern promotional approaches.
• Manage relationships with technology partners.
• Plan and execute marketing campaigns across channels.
• Lead eCommerce initiatives to boost product visibility.
• Use CRM tools for customer relationship tracking.
• Provide sales team with resources and training.
• Conduct market research to inform campaigns.

Skills

Strong communication and interpersonal skills

Proficiency in digital and offline marketing channels

Practical understanding of AI tools in marketing

Knowledge of eCommerce platforms

Ability to analyse data

Creative and strategic mindset

Tools

CRM tools (iTrack)

Website analytics

Job description

A prominent educational publisher in England is seeking a Manager for Product Promotion & Digital Initiatives. This role involves strategic marketing to enhance the visibility and adoption of Higher Education and Academic Technology products. The ideal candidate will drive customer engagement through innovative campaigns and utilize AI tools to optimize marketing efforts. You will collaborate closely with internal teams and external partners, ensuring a seamless delivery of initiatives. A strong background in both digital and offline marketing is crucial for success in this position.