Marketing Executive

Alliance Automotive Group; Birmingham; On-site; GBP 25,000 - GBP 35,000; Full time

Job summary

A renowned automotive company seeks a Marketing Executive to join their motorsport marketing team in Birmingham. This role involves attending British Touring Car Championship events, managing social media content, and supporting marketing campaigns. Ideal candidates will have strong organisational skills, experience in content creation, and a passion for motorsport. Flexibility to work weekends and travel is required. Benefits include access to a company vehicle and various employee perks.

Benefits

Company vehicle access

On-site free parking

Company pension

Discount on automotive parts

Qualifications

• Strong organisational and time-management skills.
• Confident communicator, especially in events.
• Experience in social media content creation.
• Ability to work weekends and travel regularly.

Responsibilities

• Attend BTCC race weekends for content capture and fan engagement.
• Support marketing campaigns and partner activations.
• Create and manage content for social media channels.
• Assist in merchandise product management.

Skills

Organisational skills

Social media planning

Creative mindset

Communication skills

Proficiency in Microsoft Office

Education

Degree in Marketing or Social Media Marketing

Tools

WordPress

Canva

Job description

Marketing Executive – NAPA Racing UK

Location: Birmingham Business Park (Alliance Automotive Group)

Department: Marketing

Contract: Full-time

Full driving licence required

About the Role

NAPA Racing UK is looking for a highly organised, proactive, and creative Marketing Executive to support our fast‑paced motorsport marketing team. This role is perfect for someone who thrives in a dynamic environment, loves motorsport, and can balance hands‑on content creation with strong planning and coordination skills.

You’ll play a key part in delivering the team’s marketing activity across the season supporting social media output, event activation, content capture, partner engagement, and day‑to‑day campaign delivery.

A passion for motorsport and the ability to represent the brand confidently at live events is essential as you will attend and support the marketing and retail team at each of the British Touring Car Championship (BTCC) events.

Key Responsibilities:

Event Support & Activation

• Attend a minimum of 10 BTCC race weekends per calendar year, supporting the team with content capture, partner obligations, and fan engagement.
• Assist with event planning, logistics, and on‑site coordination to ensure smooth delivery of marketing activities.
• Represent NAPA Racing UK professionally at all events, working closely with drivers, partners, and the wider team.
• Support the management of race weekend ticket allocation and VIP guest experience.

Social Media & Content Creation

• Support the planning, scheduling, and publishing of content across all NAPA Racing UK social media channels.
• Create engaging content including posts, reels, stories, graphics, and short‑form video.
• Work with photographers, videographers, and internal teams to ensure consistent brand identity and tone of voice.
• Monitor social performance and contribute ideas to grow reach, engagement, and fan loyalty.

Marketing Coordination

• Assist in the delivery of marketing campaigns, partner activations, and seasonal promotions.
• Creative direction for supporting marketing collateral.
• Maintain marketing calendars, deadlines, and asset libraries with strong organisational discipline.
• Liaise with suppliers, partners, and internal departments to ensure timely delivery of materials.
• Support the creation of reports, presentations, and post‑event summaries.
• Create a closer connection with NAPA Auto Parts to NAPA Racing.

Merchandise Product Management

• Support the retail store team at each race weekend.
• Support the marketing team on the on‑going ordering and stock management of NAPA Racing UK merchandise.
• Look at ways to maximise the brand across new and existing merchandise.
• Identify new merchandise opportunities.

Skills & Experience

• Strong organisational and time‑management skills with the ability to juggle multiple projects.
• Experience in social media planning, scheduling, and content creation.
• Confident communicator with a professional approach at events and in partner‑facing situations.
• Creative mindset with an eye for detail and brand consistency.
• Ability to work weekends and travel regularly throughout the BTCC season.
• Experience in motorsport, automotive, or sports marketing is an advantage but not essential.
• Excellent written and verbal communication skills in English.
• Strong IT skills and demonstrated proficiency in the use of Microsoft Office packages, including Excel, Word, PowerPoint, Outlook, and Teams.
• Experience with WordPress websites and Canva‑style design tools is preferable.
• Marketing or Social Media Marketing experience to degree level ideal not essential.

Benefits:

• Access to a company vehicle when required for business use.
• On‑site free parking.
• AAG Benefits.
• Company pension.
• Discount on automotive parts.

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Alliance Automotive Group is an equal opportunities employer.