Sales Director

Shou; Greater London; Hybrid; GBP 70,000 - GBP 80,000; Full time

Job summary

A premium food & beverage brand is seeking a Sales Director to oversee its sales strategy and grow partnerships across various channels. The role requires over 5 years of experience in senior sales leadership, preferably in FMCG or premium brands. This hands-on position offers a base salary of £70k–£80k, with additional commission and bonuses. The successful candidate will represent the brand at industry events and work closely with supply chain and marketing teams, in a hybrid working setup.

Benefits

Product allowance

Staff discounts

Performance bonus

Qualifications

• 5+ years of experience in a senior sales or commercial leadership role.
• Proven success within FMCG, food & beverage, wellness, or premium consumer brands.
• Strong negotiator with a passion for high-quality products.

Responsibilities

• Own and execute sales strategy across all channels.
• Win and grow key wholesale, retail, and hospitality partnerships.
• Lead pricing, proposals, forecasting, and pipeline management.

Skills

Sales strategy execution

Key relationship building

Negotiation

Strategic thinking

Commercial leadership

Job description

Sales Director
Hybrid (London) | Full-time

A premium, design-led food & beverage brand is seeking a Sales Director to lead and scale its sales function across wholesale, retail, hospitality, and direct-to-consumer channels.

Reporting directly to the CEO, this is a hands-on leadership role for a commercially driven operator who can define sales strategy, close strategic accounts, and build scalable sales processes as the business expands in the UK and internationally.

What you will do

• Own and execute sales strategy across all channels
• Win and grow key wholesale, retail, and hospitality partnerships
• Lead pricing, proposals, forecasting, and pipeline management
• Work closely with supply chain and marketing to support sustainable growth
• Represent the brand at key industry events and tastings

About you

• 5+ years of experience in a senior sales or commercial leadership role
• Proven success within FMCG, food & beverage, wellness, or premium consumer brands
• Strategic thinker with a hands-on, founder-friendly mindset
• Strong negotiator and relationship builder
• Passion for high-quality products and brand-led growth

Package

• £70k–£80k base + commission + performance bonus
• Hybrid working and flexible setup
• Product allowance and staff discounts