Creative Director (FMCG)

Craft Agency Ltd; Greater London; Hybrid; GBP 100,000 - GBP 125,000; Part time

Job summary

A leading global brand design agency is looking for a Freelance Creative Director to enhance brand expression and lead design direction for FMCG and consumer brands. The role offers £400 – £450 per day and can be performed remotely or on-site within the UK. Ideal candidates should have a deep understanding of branding and packaging while collaborating closely with strategy and design teams. This position includes working on global projects and has the potential for permanent opportunities.

Qualifications

• Extensive experience as a Creative Director in branding and packaging.
• Strong understanding of FMCG and consumer brand projects.
• Ability to lead creative processes and ensure high quality.

Responsibilities

• Lead brand expression and creative direction.
• Collaborate with brand strategy and design teams.
• Ensure lasting quality and cultural impact of design output.

Skills

Brand strategy expertise

Creative direction

Experience in FMCG packaging

Collaboration with design teams

High-quality craftsmanship

Job description

Overview

The Booking – We’re working with a global brand design agency that builds purposeful brands with intent and impact across every experience they create. They’re all about crafting meaningful visual and strategic brand solutions, from core strategy and brand identity to packaging and world-building. They’re seeking a Freelance Creative Director to partner with their brand teams on high-visibility FMCG and consumer brand projects. This role focuses on driving brand direction and strategic design outcomes, not traditional advertising creative. This can be worked remotely or on-site, so London-based or wider UK locations are considered.

What’s On Offer

• £400 – £450 per day
• Remote/hybrid working (UK only)
• Rolling contracts
• Global brand and packaging projects
• Opportunity for permanent positions

What We’re Looking For

We’re looking to speak with seasoned Creative Directors who understand the world of branding and packaging, with a focus on crafting creative for global brands, particularly FMCG, CPG and drinks projects.

Responsibilities

• Lead and elevate brand expression and shape brand creative direction across strategic FMCG and consumer briefs, including food & beverage, wellness, nutrition, household, health & beauty.
• Collaborate closely with brand strategy and design teams and client partners; act as a senior creative thought partner to all; champion great design quality and ensure all output maintains high standards of craftsmanship, strategic relevance and cultural impact.

Working with the brand strategy and design teams and client partners, you’ll act as a senior creative thought partner, ensuring quality and alignment with the agency’s standards.