Senior Paid Social Lead | Data-Driven ROI & Growth

Igbaffiliate; Greater London; Hybrid; GBP 60,000 - GBP 80,000; Full time

Job summary

A leading digital marketing firm based in London is looking for a Senior Paid Social Specialist to drive growth through data-driven campaigns. The successful candidate will manage the paid social strategy, focusing on KPIs and maximizing ROI. Responsibilities include campaign management, account optimization, and leading a team to deliver performance. The role offers a hybrid working model, bonus scheme, and opportunities for professional development.

Benefits

Company Bonus Scheme

Hybrid Working (3 days in office)

Private Health Care (Bupa)

Travel Insurance

Market Leading Training Programme

Recognition & Reward Scheme

Free Coffee, Drinks & Snacks

Qualifications

• Established in a paid social account management role.
• Forensic knowledge of X, Meta, Reddit and Snapchat platforms.
• Experience in managing large monthly budgets.
• Strong reporting skills with advanced knowledge of Microsoft Excel.

Responsibilities

• Develop and execute the paid social strategy for aggregator brands.
• Manage account budgets to ensure spend delivery and efficiency.
• Monitor paid social performance and maximize KPIs like CTR and ROAS.
• Conduct experiments to test new features and strategies.

Skills

KPI driven

Analytical skills

Organizational skills

Commercial attitude

Proven ability to deliver ROI

Tools

Meta

Snapchat

Tableau

Microsoft Excel

Job description

A leading digital marketing firm based in London is looking for a Senior Paid Social Specialist to drive growth through data-driven campaigns. The successful candidate will manage the paid social strategy, focusing on KPIs and maximizing ROI. Responsibilities include campaign management, account optimization, and leading a team to deliver performance. The role offers a hybrid working model, bonus scheme, and opportunities for professional development.