Lifecycle Marketing Manager: Margin Trading (Remote)

Methodfi; Remote; GBP 58,000 - GBP 88,000; Full time

Job summary

A leading cryptocurrency firm is seeking a Marketing Manager to drive lifecycle marketing strategies for Margin trading. You will orchestrate full lifecycle marketing efforts aimed at enhancing product engagement, implementing complex CRM campaigns, and leveraging data to optimize performance. Ideal candidates have 5+ years in marketing, specifically within digital or crypto environments, and a passion for innovative strategies that support client growth. This role is fully remote, allowing for flexibility in a rapidly evolving industry.

Qualifications

• 5+ years leading complex lifecycle programs.
• Extensive CRM campaign execution experience.
• Strong understanding of B2C/B2B marketing.

Responsibilities

• Lead lifecycle programs enhancing client engagement.
• Shape strategy for Margin trading lifecycle products.
• Execute complex CRM campaigns within the Kraken ecosystem.

Skills

Leadership in lifecycle/CRM programs

Building complex CRM campaigns

Analytic tools like Tableau

Strong copywriting

Customer segmentation strategies

Tools

Braze

Tableau

Looker

Big Query

Job description

A leading cryptocurrency firm is seeking a Marketing Manager to drive lifecycle marketing strategies for Margin trading. You will orchestrate full lifecycle marketing efforts aimed at enhancing product engagement, implementing complex CRM campaigns, and leveraging data to optimize performance. Ideal candidates have 5+ years in marketing, specifically within digital or crypto environments, and a passion for innovative strategies that support client growth. This role is fully remote, allowing for flexibility in a rapidly evolving industry.