Head of Growth Marketing

2U, Inc.; Greater London; On-site; GBP 125,000 - GBP 150,000; Full time

Job description

We’re looking for a Head of Marketing to lead the next chapter of Butternut Box’s journey in the UK & Ireland. This is our home market and the beating heart of our business, so the opportunity (and the responsibility) is huge.

You’ll be the strategic leader driving subscriber acquisition and lifetime value across the region. That means owning our growth marketing targets, budgets and performance levers – from CAC and paybacks to full‑funnel strategies and new channel innovation. You’ll shape how we tell our story, where we show up, and how we connect with dog parents so that more families discover the benefits of fresh dog food. You’ll oversee our digital, referral, TV and partnership growth engines while collaborating with cross‑functional teams in Data Science, Brand, Creative, CRM, Retail and Product Engineering to deliver on ambitious targets. You’ll foster a culture of experimentation and creative excellence, balancing short‑term wins with long‑term vision.

This role reports into the UK&I Managing Director and will collaborate closely with our global growth leadership team. You’ll also nurture a high‑performing, collaborative, multidisciplinary team, providing strategic direction and ensuring functional excellence. Please note that we work hybrid from our West London office – 3 days in (Monday, Wednesday & Thursday), 2 days from home (Tuesday & Friday).

In this role, you can expect to…

• Lead growth at scale: Own the UK&I growth strategy, managing multi‑million‑pound budgets, forecasting and ensuring we hit ambitious acquisition and LTV targets towards becoming the #1 dog food brand in the UK.
• Advance our digital performance engine: Optimise Paid Search, Paid Social, SEO, LLMEO and emerging platforms. Drive performance from upper funnel activity through to conversion, with a clear focus on marketing efficiency and incrementality to drive profitability.
• Evolve creative effectiveness: Partner with our in‑house Creative Studio; creator partnerships and agencies to ensure our creative is insight‑driven, distinctive and continuously refreshed for impact.
• Expand beyond digital: Build and optimise referral, affiliate, influencer and professional partnerships. Seek out new, scalable growth levers that balance performance with brand equity.
• Champion experimentation: Run a structured programme of testing across channels and customer journeys, embedding CRO, funnel analysis and incrementality testing.
• Embed cross‑functional growth: Work alongside Data Science, CRM, Commercial, Retail and Product to make sure growth strategies are connected to customer experience and commercial outcomes.
• Develop future leaders: Manage, mentor and inspire a high‑performing growth team, fostering innovation, accountability and commercial effectiveness.

👋 A bit about you.

• You’ve led growth or marketing in a high‑growth, DTC or subscription business.
• You’re commercially sharp, highly data‑literate, comfortable managing multi‑million‑pound budgets and confident making trade‑offs between growth, efficiency and long‑term LTV.
• You bring deep experience across digital marketing, CRM, affiliate/influencer marketing, conversion‑rate optimisation and omni‑retail and offline growth. You know how to optimise the channel mix.
• You’re fluent in incremental testing, attribution and extracting insight from complex data sets in partnership with Data Science.
• You know how to build strong, trusting relationships quickly and influence stakeholders across creative, commercial and operational teams.
• You’ve worked within global matrix organisations and know how to balance local priorities with global alignment.
• You’re a natural leader – a great communicator, collaborator and motivator who builds trust quickly.
• You’re a great storyteller using data & insights, able to inspire your team and captivate the wider business with your vision. You care about brand as much as performance.
• You’re passionate about the Butternut Box brand.

🐶 A bit about us.

At Butternut, we put the food back into dog food. We believe dogs deserve the healthiest, most natural and tastiest food with none of the nasties. That’s why we make freshly prepared dog food. As a B‑Corp certified company, we are committed to supporting sustainability and the well‑being of our people, products and planet.

🙌 A bit about what we offer.

• 25 days holiday (plus 8 bank holidays) and an additional day for each year of service
• 5 paid ‘paws’ days per year for learning and/or wellbeing
• £500 personal learning & development budget
• Butternut Box employee discount
• Enhanced maternity leave (52 weeks’ maternity leave inclusive of 26 weeks fully paid and 6 weeks fully paid paternity/secondary leave)
• Best office location
• Cycle‑to‑work scheme
• Pension with NEST
• Private medical, dental and insurance with Axa and Bupa
• Time off for fertility treatments and pregnancy loss
• Paid sabbaticals for staff with 5 or more years at Butternut
• Discounted gym access through My Gym Discounts
• Pet‑friendly office space

❗️A few things to note:

• Butternut Box is an equal‑opportunity employer and we value diversity and inclusion. We welcome people of different nationalities, backgrounds, experiences, abilities and perspectives.
• As our business has grown, so has our responsibility to our community, our planet and our business. We are committed to doing business the right way and continually improving our social and environmental performance.
• We aim to build strong teams from diverse backgrounds, experiences and identities, ensuring inclusive, supportive, high‑quality workplaces for all.

#LI‑Hybrid